We are big fans of photographer Daeja Fallas, so when she asked if she could do a photo story featuring some of our swim pieces, we jumped at the chance! The New York City based photographer traveled back to her hometown in Hawaii to shoot a surf-inspired endless summer story. Check it out and read (…) Read more »
Tagged: endless summer - Free People Blog
Poll: Hazy Days
Jun 21, 2012Hazy Days come upon us when the sun shines hot in the sky; we think about spending days at the beach, from the early hours of the morning into the evening. This week’s lookbook is all about those thoughts… dreamy thoughts of the ocean, wearing sun drenched denims and washed knits when the sun goes (…) Read more »
Trend: Hazy Days
Jun 20, 2012We all have an endless summer in our mind and this week’s trend “Hazy Days” emphasizes the all-day-at-the-beach feeling. You wake up and head to the ocean in the lightest and comfiest of clothes. (…) Read more »
Obsessions: Swim
Jun 19, 2012It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity. Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out (…) Read more »
Happy Labor Day
Sep 05, 2011Even though summer isn’t technically over yet, Labor Day always seems to mark the end of it. I get terribly sad this time of year…summer is my favorite, and I never want it to end. I’m holding onto our endless summer concept and trying not to let it go just yet. Click on images for (…) Read more »
Endless Summer Playlist & Inspiration
Jul 26, 2011If one had enough time and money it would be possible to follow the summer around the world, making it endless. This thought inspired the film Endless Summer and has inspired countless travelers and surfers and adventures. But what if summer isn’t something tangible, defined by weather, fashion, location or anything else? It can be (…) Read more »
Endless Summer Means Beach Wear All Year Round
Jul 18, 2011who wants summer to end? I most definitely don’t. i love the easy breezy beach lifestyle too much. so, when we decided to launch an endless summer shop i was very happy indeed. our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and (…) Read more »
