Heart Strings Tour – Nashville Event

Our store sent through some beautiful photos of the latest stop on the Heart Strings Tour in Nashville! Looks like it was an awesome event with musical performances by up and coming artists Madison Cain and Chelsea Lankes, with special guest Jonathan Cain from Journey! Read More

Handmade Heart

On Thursday February 16th our Brooklyn store is holding an event that will include an art exhibition and raffle with local artist Jennifer Contini! Jennifer does beautiful heart installation paintings, incorporating a multitude of mediums, so it felt appropriate to share some of her work today with the approach of Valentine’s day! At the event, customers who spend $150 or more will be entered in a raffle to win a piece of her lovely work!

Jennifer’s website speaks of her love affair with New York, about which she says “I live and work in a place that beats to the same drum as I do. The fast urban pace of Manhattan is home, and my vibrant downtown neighborhood defines and inspires my work. This is the space where my artistic vein finds higher meaning.” Her pieces have a distinct urban, street art feel, and are like artistic valentines to the city she loves.






See more on her website. We’ll have more details on the event next week!

Event tomorrow at FP Costa Mesa!

Come celebrate the new year AND the Year of The Dragon at Free People South Coast plaza! We will be having a special Lunar New Year celebration tomorrow, Saturday January 21st, 10am – 1pm.

What better way to kick off the new year then to refresh your wardrobe or try a style you’ve never dared to try before! We will be partnering with our lovely neighbors, AVEDA, to help you achieve the look you’re going for!

Of course there will be yummy treats for you to snack on while we style you from head to toe AND a gift from AVEDA with every purchase (while supplies last).

When you’re done with us go next door and let the ladies at AVEDA give you a whole new makeover!

We’ll see you there!

For more info and to RSVP visit their facebook page.

Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!



styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

Viva Las Vegas!

Free People Las Vegas is opening this Friday!!!  To celebrate, we’re having a special preview party tomorrow, November 10, from 4-7pm!  Come check out our new digs at Fashion Show Mall and enjoy live music by Avalon Landing, while checking out the new merch and getting styling tips from our Art Director and lead stylist. There will be sweet treats provided by Retro Bakery and awesome goodie bags stuffed with jewelry by Wild & Free, too :)

For more info and to RSVP go here.

Cambridge Crafting Party Photo Diary!

Early Saturday morning I flew to Boston for our Holiday Crafting Party at Free People Cambridge. It was such an amazing day – we were blown away by the creativity of everyone who came to the event, and it was so great to just sit around a table, talking and crafting for a few hours! Here’s a photo diary of the day :)

It was an early flight…very early… but this sunrise made it ok.



Hello, Boston!


Our Cambridge store is located at Harvard Square, a really cute little spot just outside Boston where Harvard University is located.







I loved these friendship bracelets one of our fp girls was rocking.


And this sick tattoo another fp girl drew herself!



Sweet Meghan, our Harvard-area stores manager.



Printed Kimono twins!



One of our crafters, Nicole, blew me away with her style and creativity! She made the following braided hat band, necklace and bracelet. And her rad printed jacket is actually a men’s shirt that she found in Africa – amazing.





Fall layering done well by Kerrin.

Get the look: oversized sweater, tights, slouchy socks, buckle boots, light jacket and chunky scarf. Piece of cake!


Friendship bracelet making :)


So many amazing holiday ornaments were made!


One girl used the embroidery thread and tied a bunch of tiny bows that she glued to the inside of the ornament – soooo beautiful.



Wouldn’t it be a sweet gift to put a ring or something small inside a homemade ornament?!?



Such a wonderful day :) Thank you so much to everyone who came, and to our Cambridge FP girls for being so amazing!

Would you guys be interested in having an event like this in your area? Let us know, maybe we’ll come to your hood next!