Blogger Love: Meet Gemma of Fade to Black

I first discovered Gemma’s blog Fade to Black over a year ago, and fell instantly in love with her style and everything she posts. We’ve emailed each other frequently, but finally the other day we got to meet in person when she came down to our office, or as she calls it, fairy land, for a quick little visit. I asked her to fill out one of our style file questionnaires, and she cracked me up as she did. Get to know a little bit more about Gemma, FP style!



Gemma is also quite a talented artist! Here are a few more photos from her blog…





Check it out:

Thanks for stopping by Gemma! Hope to see you again soon xx

Good Day Sunshine: All About Alexandra Spencer of 4th and Bleeker

Our new January Lookbook features the lovely Alexandra Spencer of 4th and Bleeker – and although she’s an Australia native, she rocks the California style flawlessly! Tan skin, sun-kissed hair, barely there cutoffs and daring mini dresses are some of her signatures, and she showcases her bold style through the amazing photography on her blog. Take a look, and read on to learn a little bit more about this beach babe!


My name is Alexandra Spencer and I live in Sydney/Los Angeles/ London. I’ve been living here for splitting time for 3 years!

On a typical day off, the first thing I do is check my emails! I’m usually wearing who knows!!?

My favorite coffee shop is in Sydney- Andys coffee, In LA – coffee bean on Hollywood and Orange and in London – the Marylebone Starbucks, and my parents make the best breakfast!

If I’m in the mood for some shopping, my destination of choice is Paris!! My favorite store is Balenciaga on Melrose! Last time I went there I bought a white shirt I’m too scared to wear.

Shopping can work up an appetite, and the best lunch is the Spaghetti at Chateau Marmont.

I love checking out MoMA for a little culture and inspiration, and no day is complete without Nathan Webster!

The last movie I saw was The Bourne Supremacy. It was last night in bed at The Ace, Palm Springs.

A typical night out on the town for me consists of great shoes and a lot of wine!

If I feel like going to a show, the best venue is definitely O2 Arena in London. The best show I ever saw there was I took my parents to see Arcade Fire.

If my life had a theme song, it would be Sympathy for the Devil by The Rolling Stones or Solsbury Hill by Peter Gabriel for a dramatic flashback montage.

On my iPod right now you’ll find a lot of Neil Young, I got a harmonica for Christmas and I’m driving my boyfriend crazy with it one Neil young song at a time!

Three words to describe my style are 4th, And, Bleeker!

This summer I’ll be in the South of France! And back to Rio.

NY or LA: NY in Spring, LA in the Summer



Check out the full january lookbook!

Fashion Bloggers invade Free People Home Office!

Yesterday was such a fun work day! We invited New York City based fashion bloggers Natalie of Natalie Off Duty, Christina of Trop Rouge and Claire of De Lune to come down to our home office for a day of styling with some of our newest product.  These girls are beautiful and SO much fun! We had a blast hanging out with them and they went to town trying on clothes and taking photos around our home office. We ended the day by taking them to one of our favorite restaurants in Philly, Parc, a Parisian style Brasserie on Rittenhouse Square, for delicious food and drinks.

Here are some photos from the day, and stay tuned because next week we’ll show you some of the outfits they put together and which items they liked best!







I’m in love with Christina’s hair! So beautiful… she’s wearing the Marrakesh floppy hat and deco choker.



Natalie looked amazing in the Academy Bodysuit! And they all loved the cutoff Denim Vest.


Love those Floral Docs… so much.


Claire looks adorable in the Floral Shirt Tail Pucker Dress – I love how she wore it with the Vegan Doc Martens and Spacedye Neon Socks!


Natalie looks like a bohemian beauty in the sheer printed jumpsuit and bare feet – and it looks amazing with the vegan leather vest over it.


Christina and Claire shooting behind our office :)


Christina in the O-Town Muscle Tank, cutoff Denim Vest, washed Vegan Leather Short and Floral Docs; Natalie in the Academy Bodysuit, Cropped Biker Jacket and Double Shanghai Pendant; Claire in the Floral Shirt Tail Pucker Dress, Vegan Doc Martens, Spacedye Neon Socks and Kachow Reversible Thermal.


Pretty Parc


I had the most amazing drink called a “Romarin” made with grapefruit vodka, rosemary, elderflower liquer and grapefruit juice – with a piece of grapefruit in the drink. SO GOOD.






Thank you Claire, Christina and Natalie for coming down, we had a blast! Next time maybe we’ll come to NYC ;) xoxo

Blogger’s Diary – The sweet scent of Fall

This weekend I enjoyed the feeling of Fall, the leaves have turned all fiery here in Philly. The rustic leaves brings a vintage feel, a feeling of age and decay that I’m drawn to; throughout my life I’ve loved the juxtaposition of the beautiful and the ugly finding old buildings and seeing the beauty in them. This nostalgic feeling comes flowing into me during fall – the trees decay ready to transform into something beautiful come spring. I kinda love that.

After a scrumptious brunch at one of my favorite restaurants here in Philly “Parc” that recalls the chic brasseries of Paris and a long walk in my vintage French military boots I returned home and got be-dazzled by party hats for these coming festive months – DIY soon perhaps!

Happy Monday all!!




A diary of a fashion blogger….

I love weekends, don’t you? Come Wednesday I’m lusting for Saturday morning to come. I wake up to the smell of French roast coffee and snooze until I’m ready to step foot outside of the cozy blankets. No alarm, no rushing just a peaceful mind looking forward to two days that you can dedicate to yourself. My mindset right now is all about HALLOWEEN. I decorated my house a little, placed a pumpkin amongst my flea market finds and a little Halloween man on top of my crate box.

I’m leaning towards an autumn leaf vibe; my aesthetic seems to be turning all rustic and autumnal from wearing dark floral prints to gathering earthly things for my home.

It’s that time of year again and I love it!

my mantel inspired by mrs havishman aesthetic

mid afternoon, I search for inspiration


rearranged my wardrobe



Blogger Meetup: Elsa of Styleabaad


On Friday I met up with Elsa of the blog Styleabaad for coffee. She chose the spot – Last Drop café on 13th and Pine. I live in Old City and rarely come over this way, but I was completely charmed by this coffee shop! I love cafés that feel homey and unique, the kind that makes you want to bring a book and get cozy and stay a while.

I first met Elsa when I posted a photo of her on our blog, not realizing she was currently living right here in philly! It just so happened that same day she was at the Free People home office visiting her friend, our Art Director. Small world, huh? We decided to meet up and talk about blogging, fashion, philly and more.


Elsa is fascinating – she is from Sweden, and has been living in Philly for three years now with her husband. She loves to write and travels often – the last 12 years she has been traveling to India, where she has spent time in an Ashram and also worked various jobs including backup dancer in Bollywood films. In addition to her blog, she is working on a novel about her travels – I for one would love to read it! She also had some really interesting perspectives on fashion in Philly vs. fashion in Sweden, and what it was like to move here as a foreigner. Stay tuned because she agreed to write a guest post about it for our blog :)

I also couldn’t get over how cute she looked with her blue hat, backpack and kate spade bike!



I had to get a closeup of her awesome nail polish too – what a cool idea!



Get the look: Ankle Crop Jean, Floral Buttondown, Pierre Slip On, Ski & Hike Backpack, Knitted Ranger Hat.

Fall Fashion from our Favorite Bloggers

This week’s featured blogger is our good friend Natalie of the blog Natalie Off Duty! Here’s one of her favorite looks for fall (featuring our polka dot boho top!) and what she’s most excited about this season.



What trend are  you most excited about for Fall?

For Fall, I am sooo excited to get back into layering, especially with knits. I love something chunky on top with something a little more fitted at the bottom. Playing around with proportions is great for fall weather. Right now, I love mixing something very classic with something totally unexpected and fun. I look forward to everything from printed blouses to shearling coats!

Favorite designers right now?

My favorite designers right now are Chloe, Stella McCartney, Rebecca Minkoff, Alexander Wang, and Isabel Marant.

Your must have Free People item for Fall?

The Genteel V-Neck Sweater. It’s super classic and looks great with just about everything. It also looks like something I could just cuddle in!

What is your favorite Fall activity?

I LOVE playing in ball pits or riding my bike through the parks!

I love how she styled the polka dot blouse! Thank you Natalie!