Blogger Lookbook: Ode to Philly

The other day I mentioned that Jemma, Naomi and I hit up some of our favorite spots in Philadelphia to shoot a mini “Ode to Philly” lookbook in celebration of our store opening on Walnut St! We had so much fun shooting these photos, and we hope you love them too :)

Julia

My location was the street I grew up on.  I felt it was symbolic in many ways, as our Philly store opening definitely feels like a homecoming for Free People.  Despite a brief time in San Francisco, I’ve lived in Philly my entire life – from the Fairmount neighborhood pictured below, to the suburbs just outside the city, to West Philadelphia, Manayunk, Center City, and now Old City. Home is where the heart is, and my heart will always be in Philly.

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I’m wearing the FP Light Weight Stretch Skinny Jeans, California Love Tee, Studded Plaid Buttondown, Vegan Leather Jacket, Wingtip Boot, Sam Feather Trim Fedora and Mari Flap Bag.  This is pretty much the type of thing I wear every day – I’m definitely a jeans and tee girl, and I am currently in love with the studded plaid shirt and wingtip boots!

Naomi

My favorite spot in Philadelphia is the train station. I first discovered it when I came to the city for college. On breaks, I would often travel by Amtrak to get home. The first time that I walked into the giant hall, my breath sort of leapt from my body. It feels exactly how you’d imagine a train station should feel. Sounds echo off of the huge high ceilings and passengers await their trains on long wooden benches. The elegance takes me back to days when people traveled on trains everywhere. The station also reminds me of my dad (he has a bit of a train fascination/hobby) which was a very comforting feeling when I first left home for college. I’ve now lived in Philly for about five years, and I’ve spent a lot of time in that train station. For six months I was commuting to NYC three days a week to intern, and that place became my best friend.

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I wanted to wear my favorite new Free People item there for this shoot. I fell in love with the Thrifty Eyes Dress the minute I saw photos come back of Karlie Kloss in our January book. I just got it this week, and I can’t wear it all different ways. This time around I paired it with our new Denim Button-Down and these awesome platforms which we’ll have on the site soon!

Jemma

My favorite place in Philly is Johnny Brenda’s, a bar in Fishtown, but yesterday I wanted to go to a place that I’ve been itching to go to for a while – I’m still kinda exploring Philly having moved here from the UK so… Franklin Fountain was the place I wanted to feast my eyes upon. I’m a girl who loves sweet things and things that are pretty to look, and during the summer months ice cream is my No1.  Franklin Fountain apparently has the best ice cream so I went to try and it didn’t disappoint – I was like a young girl in a candy store.

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Wearing the Retro Sleeve Dress, Lace Up Leather Jacket and Marrakesh Floppy Hat.

2011: A Look Back

Our catalog team traveled around the world…

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…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!

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We worked with so many beautiful models…

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We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.

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We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…

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We were influenced by decades past…

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…and by trends like mod and grunge.

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We brought you festival coverage from Pitchfork and Outside Lands

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We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.

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We made so many lovely blogger friends!

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Many crafts were made, and we held our first crafting events in Cambridge and NYC!

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And, some new furry faces popped up in the office :)

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2011 was a good year :) Here’s to making the next one even better!

Happy New Year!

xoxo

Free People

Fashion Bloggers invade Free People Home Office!

Yesterday was such a fun work day! We invited New York City based fashion bloggers Natalie of Natalie Off Duty, Christina of Trop Rouge and Claire of De Lune to come down to our home office for a day of styling with some of our newest product.  These girls are beautiful and SO much fun! We had a blast hanging out with them and they went to town trying on clothes and taking photos around our home office. We ended the day by taking them to one of our favorite restaurants in Philly, Parc, a Parisian style Brasserie on Rittenhouse Square, for delicious food and drinks.

Here are some photos from the day, and stay tuned because next week we’ll show you some of the outfits they put together and which items they liked best!

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Christina

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Claire

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I’m in love with Christina’s hair! So beautiful… she’s wearing the Marrakesh floppy hat and deco choker.

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Natalie looked amazing in the Academy Bodysuit! And they all loved the cutoff Denim Vest.

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Love those Floral Docs… so much.

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Claire looks adorable in the Floral Shirt Tail Pucker Dress – I love how she wore it with the Vegan Doc Martens and Spacedye Neon Socks!

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Natalie looks like a bohemian beauty in the sheer printed jumpsuit and bare feet – and it looks amazing with the vegan leather vest over it.

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Christina and Claire shooting behind our office :)

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Christina in the O-Town Muscle Tank, cutoff Denim Vest, washed Vegan Leather Short and Floral Docs; Natalie in the Academy Bodysuit, Cropped Biker Jacket and Double Shanghai Pendant; Claire in the Floral Shirt Tail Pucker Dress, Vegan Doc Martens, Spacedye Neon Socks and Kachow Reversible Thermal.

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Pretty Parc

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I had the most amazing drink called a “Romarin” made with grapefruit vodka, rosemary, elderflower liquer and grapefruit juice – with a piece of grapefruit in the drink. SO GOOD.

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Thank you Claire, Christina and Natalie for coming down, we had a blast! Next time maybe we’ll come to NYC ;) xoxo

Fall Fashion from our Favorite Bloggers

This week’s featured blogger is our good friend Natalie of the blog Natalie Off Duty! Here’s one of her favorite looks for fall (featuring our polka dot boho top!) and what she’s most excited about this season.

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What trend are  you most excited about for Fall?

For Fall, I am sooo excited to get back into layering, especially with knits. I love something chunky on top with something a little more fitted at the bottom. Playing around with proportions is great for fall weather. Right now, I love mixing something very classic with something totally unexpected and fun. I look forward to everything from printed blouses to shearling coats!

Favorite designers right now?

My favorite designers right now are Chloe, Stella McCartney, Rebecca Minkoff, Alexander Wang, and Isabel Marant.

Your must have Free People item for Fall?

The Genteel V-Neck Sweater. It’s super classic and looks great with just about everything. It also looks like something I could just cuddle in!

What is your favorite Fall activity?

I LOVE playing in ball pits or riding my bike through the parks!

I love how she styled the polka dot blouse! Thank you Natalie!

Fall Fashion from our Favorite Bloggers!

Beautiful Elsa of the blog Styleabaad, who recently paid a visit to our home offices, shares one of her favorite looks and tells us what she’s excited about this Fall!

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In this look: This vintage 1970’s maxi dress is the gem of my closet! I love wearing it in fall/winter and styling it in different ways depending on the occasion. Here I decided to dress it down a bit for a more casual fall look so I added a Free People vest, a stack of bangles and a floppy hat. The shoes and sunnies are vintage.

What trend are you most excited about for fall?

I am so into jewel colors right now like amber, sapphire and emerald. Also I can’t leave my house this fall without a hat – I love both fedoras and floppy hats and I don’t think I could have too many.

Favorite designers right now?

I always follow the shows but find myself more inspired by the archives. Like 1970’s YSL and Halston. But I have to say I adore Dries van Noten and Etro’s latest collections.

Your must have Free People item for fall?

I’m dying to get my hands on the Velvet Extreme Flares in the “moss” color! It’s the perfect piece for fall and I’ll wear them in the daytime with a thermal and oxfords and at nighttime with a sheer blouse and high heels.

What is your favorite fall activity?

I can’t imagine anything better than getting up really early a sunny fall morning and heading out to a big flea market. I love to wander around with a hot tea looking through the stalls and finding those treasures for my house I know are out there.

Check out Elsa’s blog here!

Photo credit: Jonas Lindström

I think her style is very 70s boho, don’t you?!

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Fall Fashion from our Favorite Bloggers!

I caught up with some of our favorite fashion bloggers to ask them what trends they are most excited about this fall! Up first, the lovely Liz of Late Afternoon.

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What trend are you most excited about for fall?
This fall, I’m really excited for lots of colors, cropped knits, and wide leg denim.

Your must have Free People item?
The Super 70’s Cord is perfect for fall!

What is your favorite fall activity?
Carving pumpkins and baking pumpkin pie!

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I could definitely see Liz rocking our color blocking trend, couldn’t you?

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What trend are YOU most excited about for Fall?