Behind The Scenes Of Our Geo Sport Shoot

This week’s Geo Sport trend is all about game changing graphics and striking stripes that set monochrome in motion. Black and white is one of those combos you can never go wrong with, and we love the interesting twist this trend gives the classic combo. Read More

The History Of Grunge

Grunge is one of those trends that experiences frequent resurgences, and every time it comes back around we like to give it a new twist to make it fresh and exciting.  This season we love giving grunge an unexpected girly element by mixing florals with plaids, whether it is in the form of a boldly printed maxi dress or a sweater.  Read More

Trend Alert: Hats + Scarves

I’ve always been a big hat person.  In fall and winter I always have a beanie on, and in the other seasons it’s all about the fedora.  When I saw our latest lookbook Rambling Rose my eyes went straight to the Safari Scarf Hat (pictured above). I love the addition of the scarf to the fedora — it adds such a cool bohemian touch and it’s also a great way to incorporate some added color or print to your look.  Read More

American Woman: A Mood Board For Our Latest Trend

I always love the trends that our merchandisers come up with, but every once in a while a trend comes along that hits a special note with me and this week’s “American Woman” is one of them. First of all, there is a definite 70s vibe that instantly appeals to me, and when combined with retro sporty graphics and Americana elements, this is a look I wholeheartedly support. It brings to mind Venice Beach and that cool laid-back LA attitude, the Z-Boys and surf culture. Read More

Smoke Signals: Accessories We Love

When I first heard about our trend featured on the homepage this week, one thing immediately came to mind: smoke bombs. We happened to have a couple boxes of them, leftover from when we relaunched the blog back in April. I jumped at the chance to break them back out to shoot some vignettes of some of my favorite items featured in the Smoke Signals trend! Moody jewelry with stones and crescent moons, crochet boots in a smokey gray wash, fedoras, and black lace are some of the elements that make up this trend. Read More

Trend Inspiration: Velvet Crush

Product: Noir Velvet Tunic, Bali Tassel Pendant, Phantom Burnout Lace Maxi, Burnout velvet Maxi

There’s something enchanting about velvet, something mystical and endearing. Whenever I wear velvet I always feel luxurious, maybe because of its incredible fabric and they way it just falls perfectly over your body. Come this holiday there is no question about it – I will be in velvet one way or another. To me, it’s perfect for this season. Whether it’s burn-out velvet, full velvet, or velvet in accessories, I have my eye on it. Read More