Shades of Spring

Tangerine… living reflection of a dream… the color of the sun just before it dips below the horizon; a powerful and healing hue that stimulates enthusiasm and creativity.

Items pictured: Crochet Cuff Henley, French Lace Trim Shorts, Dahl Court Tie Bracelet, Atlantic Neon Rope Bracelet, Distressed Tessa Tote, Mini Cables Pullover, Cutout Ponytail Cuff, Cosmos Maxi Dress, Lace Up Cord Shorts, Seamless Floral Jacquard Tank.

View the February Lookbook.

Shades of Spring

Mint…it takes on tints of aqua and turquoise, but always maintains its uniqueness; it brings to mind tropical waters, egg shells and spring and leaves behind its fresh taste in your mouth.

Items pictured: Candy Stretch Skinny Jean, Poly Georgette Pleated Blouse, Auburn Pyramid Bracelet, Molly Flower Sheer Top, FP One Floral Lace Tunic, Geo Enamel Cuff, Thunderbird Belt, Totally Tape Graphic Tee, Colored Denim Cutoff Shorts.

Also pictured – Sally Hansen Xtreme Wear Nail Color in Mint Sorbet – the color used in our February lookbook :)

Beekman Street Palace

At 5 Beekman Street in Manhattan, there is a large but unassuming building that is completely empty and abandoned, with much of the interior shuttered since 1940. Few are allowed inside, depriving the general public of the ability to witness its surprisingly stunning interior – and it won’t be this way for long, as it was recently purchased by hotelier André Balasz. The derelict interior provided an intriguing backdrop for our shoot, contrasting perfectly with the soft, girly pastels of our lookbook. Read More

February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

View the February Lookbook!

Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!

February Lookbook Video

Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More