July Preview with Makeup Guru Deanna Hagan

Ever wondered about a makeup artist’s best-kept secrets? Well, you’re in luck. Get insider tips and tricks from Deanna Hagan, the beauty expert behind our July Catalog. 

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‘Rome’ If You Want To: Behind the Scenes of Our February Catalog Shoot!

Our catalog team gets to travel to some pretty spectacular locations for their shoots. Read More

May Catalog Sneak Peek: Pura Vida

Our May catalogs are always among my favorites, because they speak to my favorite time of year: high summer. This year we traveled to the stunning paradise of Nosara, Costa Rica, to capture a group of girls doing what girls do on vacation – laughing, surfing, swimming, sunning, and having an all around blast. Read More

March Catalog Sneak Peek Ft. Erin Wasson

I think I speak for many of us here at Free People when I say that our March catalog is one of our best ever, and that has a lot to do with the fact that it features one of our biggest style inspirations… the one and only Erin Wasson.  Read More

Behind The Scenes Of Our February Catalog

Our February catalog features the stunning Dree Hemingway and Anais Mali. I got the chance to travel to NYC when they were shooting the book, and spend the day on set capturing some behind the scene moments. Read More

La Dolce Vita, The Sweet Life

The saying “La Dolce Vita” always makes my heart feel a little lighter… it just rolls off the tongue sweetly, like it should. An Italian saying meaning “the sweet life,” a notion to live life to its fullest. Our April catalog evokes this spirit. Carefree and happy, the pages glow with the ability to captivate. Confidence shines throughout, portraying the sweet life. Read More

January Catalog Sneak Peek!

I am so excited to finally share a sneak peek at our January catalog! This is one of my favorites to date and was shot in one of my favorite cities, Amsterdam. The book features a mixture of professional models and women our team cast on the streets of Amsterdam, and two important props: bicycles and flowers! Read More

Sneak Peek At Our December Book With Lily Donaldson

Following the luxury and sparkle of the November holiday book, our December catalog always feels like a breath of fresh air.  It has a refreshing lightness to it, like a step in the direction of spring, but full of easy, comfortable looks that are all I want to wear this winter. Read More