The saying “La Dolce Vita” always makes my heart feel a little lighter… it just rolls off the tongue sweetly, like it should. An Italian saying meaning “the sweet life,” a notion to live life to its fullest. Our April catalog evokes this spirit. Carefree and happy, the pages glow with the ability to captivate. (…) Read more »
Tagged: free people catalog - Free People Blog
January Catalog Sneak Peek!
Jan 04, 2013I am so excited to finally share a sneak peek at our January catalog! This is one of my favorites to date and was shot in one of my favorite cities, Amsterdam. The book features a mixture of professional models and women our team cast on the streets of Amsterdam, and two important props: bicycles (…) Read more »
Video: Free People, A Look Back
Jan 03, 2013Working in a fashion company, we are always looking ahead. (…) Read more »
Video: December Catalog With Lily Donaldson
Dec 03, 2012Our December catalog video is one of my favorites so far…featuring Lily Donaldson, the video was shot from above and features a really cool kaleidoscope effect. (…) Read more »
Sneak Peek At Our December Book With Lily Donaldson
Nov 30, 2012Following the luxury and sparkle of the November holiday book, our December catalog always feels like a breath of fresh air. It has a refreshing lightness to it, like a step in the direction of spring, but full of easy, comfortable looks that are all I want to wear this winter. (…) Read more »
November Catalog Video: A Fairytale Holiday
Nov 05, 2012The November holiday catalog is here! With its fairytale theme and dreamy locations, it seems like the entire book has been sprinkled with snowflakes and fairy dust. Take a few moments and watch the magical video below – it may still be early but it will definitely put you in the holiday spirit! (…) Read more »
14 Behind-The-Scenes Shots From Our August Catalog Shoot
Aug 06, 2012Our August catalog is now online! Shot by Guy Aroch in South Africa featuring Jessica Miller, it’s a wildly beautiful book…explore its pages and get lost on an adventure through Africa. Here’s a peek behind the scenes! (…) Read more »
June Zodiac E-Catalog is Here!
Jun 04, 2012Our all new June e-catalog is here! In case you couldn’t tell by the weekly horoscopes featured on our blog, we have a deep fascination with astrology. (…) Read more »
Miami Love
May 17, 2012I love the sweet little love story in this batch of outtakes from our May catalog shoot. Strolling hand-in-hand down the beach walk, cozying up in the sand, snacking on sandwiches and hitting the town…it definitely has me itching for a romantic getaway :) (…) Read more »
May Catalog Online Today!
May 07, 2012Our May catalog was shot in Miami, Florida, by the one and only Guy Aroch featuring models Nicole Trunfio and Sabrina Nait. (…) Read more »
May Catalog Sneak Peek: Welcome to Miami
May 03, 2012Get ready for summer… the season of sun-kissed skin, sea salt, sand and heat. (…) Read more »

