April Catalog Sneak Peek

I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. Read More

Behind the Scenes in Vietnam

I must say, I have thoroughly enjoyed all the photos and coverage that our catalog team brought back from Vietnam.  The landscape and scenery of Vietnam is breathtaking and its been so cool learning more about a country I really didn’t know much about. Read More

March Travel Mixtape Contest

Traveling is an eye opening and enlightening experience, and such a journey cannot be complete without an equally amazing soundtrack. One of my favorite travel experiences was on a bus going from France to Amsterdam, and I remember spending the entire trip staring out the window at the sprawling landscape dotted with quaint towns, listening to mixtapes and albums that to this day when I hear, take me back to that bus ride. Read More

Free People in Vietnam: March Catalog Sneak Peek

For our March catalog, our team traveled across the globe to Vietnam, embarking on a journey that would take them on planes,  boats and night trains, through rice fields and mountains and across ancient bridges, capturing it all on film as they went. It is one of my favorite catalogs to date – in every image there is so much to look at, from the colors and the clothes and beautiful models to the breathtaking landscape and atmosphere of Vietnam. You can feel the energy and joy one feels when traveling emanating from each page. We’ll have lots more to come from this book, shot by Joshua Allen and Thomas Northcut featuring Martha Hunt and Michele Ouellet,  in the days ahead – here’s a little sneak peek!

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Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!

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Behind the Scenes with Jessica Hart in LA!

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Back detail of the beautiful Bella Donna crochet dress.

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I love the laid back cali vibe of these two outfits… up top, the fp denim cutoffs, destroyed tee, sheer maxi bedroom jacket, northridge necklace and romana fest sandal; on the bottom, the must be dreamin tee, denim cutoff short and charlie converse.

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My favorite outfit! The destroyed skinny jean, california love tee, studded fringe blazer and wingtip boot.

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The pretty fp one pintuck slip.

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The boardwalk romper looks soooo comfy!

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The fp one japanese flower romper and charlie converse.

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dream house!

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Jess in the awesome dune hoodie.

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We love LA!

Shop the January catalog.

January Catalog Sneak Peek: NY vs. LA

We love LA… beaches, surfing, sunshine, rollerskating, tacos, convertibles, palm trees, Mel’s diner, the LACMA, Hollywood and more. We love NYC… cab rides, late nights, hot dogs, the subway, the MET, Times Square, the list goes on.  Two iconic cities on opposite coasts that couldn’t be more different, but we love them just the same. Our January catalog is an homage to these two great cities and their individual style, featuring Jessica Hart shot by Chrissy Piper in Los Angeles and Karlie Kloss shot by Guy Aroch in New York City.

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So, of course, we have to ask…

Are you a New York City girl or an L.A. woman?