Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.
Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!
It’s a rainy, chilly day in Philadelphia and I wish I could jump inside these behind the scenes photos from our September catalog shoot. They have me longing to curl up on the couch in a bulky sweater and drink hot chocolate while listening to records.
The location of our September catalog shoot set the mood perfectly – an 18th century Germanic house-mill called Oswald’s Mill, located in the Penn Dutch country of New Tripoli PA, it is the only known integrally built house-mill in the US. The house is furnished but has a ghostly feel, as if a family was living there years ago and one day just up and left, leaving everything behind. The decor has a colonial, early American feel that adds to the romance and intrigue of this book.
To end the day, here is our September 2011 catalog video! Shot by our videographer, featuring models Bambi Northwood-Blyth and Martha Hunt. Bambi and Martha prance through fields like forest nymphs with flowers in their hair, wrapped in cozy fabrics and textures and the golden light of the Autumn sun.
Song is “All We Ever Wanted Was Everything” by Bauhaus.
Looking through our September catalog you can feel Fall emanating from its pages. Cozy knits and texture, plaid and lots of layers – all things that I can’t wait to wrap myself up in as the temperature drops. Shot at a beautiful old mill in New Tripoli PA by Yelena Yemchuk, the book features models Bambi Northwood-Blyth and Martha Hunt. Here’s a sneak peek…I can almost smell the crisp chilly air and hear the crunch of leaves beneath my feet…
Guess who else makes a special appearance?!
The September catalog drops Tuesday September 6th.
Behind the scenes photos by Thomas Northcut except last two, by Jemma.
Our talented producer has put together a beautiful Guide to Venice to share with you all, with tips on where to eat, where to stay and things to do while in Venice – with some Free People fun thrown in for good measure :) Read on for Part One of Free People’s Guide to Venice!
The Free People team has just returned from a trip to Italy, Venice to be exact, and what an amazing trip it was! It was my 3rd time to the beautiful country known for its pasta, wine and enthusiastic, fun-loving people and the 3rd time was certainly a charm.
Venice. Despite the fact that I was there for work and our hours were long, I feel like I really got to see the best of the best. We ate the most amazing food, found some magical local drinking spots, and spent many late nights lost in Venice’s streets – as every good traveler should.
Here are some of my favorites … some places and things that I hope everyone can enjoy at some point in their lives.
It’s never a quick exit for our catalog team when embarking on a new shoot. There are months of prep that go into one catalog at a time and since we shoot 12 catalogs every year there are often 3 to 5 shoots in the making at one time! We never stop emailing, calling and texting about work until we are finally on the plane! Here is a quick peek at our morning before a flight … packing samples, making last minute calls, and finally at the airport and checked in we take a seat and talk about the week to come. Here is our art director, stylist and me on our way to Venice!
Venice appears to have hotels on every canal corner, but finding one that is reasonably priced, with large rooms is far less obvious. We found exactly what we were looking for at Ca Pisani. With a friendly staff, large clean rooms, and an amazing full breakfast included we couldn’t have asked for anything more. Located in the Dorsoduro section of the island, we were close to the Grand Canal, the Academia Art Gallery and at a perfect distance from the bustle of Piazza Margarita, The Rialto and the heart of Venice.
Oh… and they leave the best candies on your pillow at night!
The Hotel Danieli is known to be one of the most decadent hotels in the world. Its guest book includes a plethora of royalty and Hollywood icons from the past and present, and it has graced many films such as “The Tourist” and the classic James Bond film “Moonraker”.
On our scout day we were lucky enough to peek inside. They even gave us a tour of the Master Suite! … What I would give to be able to call that home for the night.
Dating back to the 14th century, the interior is breathtaking and intriguing … it tells a story of the decadent golden years of the floating city, of doges and Italian royalty. simply standing in its hallways made me want to put on heels, do my hair, put on some red lipstick and sip cocktails on the rooftop patio that overlooks the grand canal and San Marco square. Alas … it’s back to work for the fp crew!
The first time I visited Venice was with my family when I was young. Sadly, a huge part of what I remember is feeding the pigeons in Piazza San Marco! This time I took a moment to notice the magnitude of the architecture. Parts of this square date back to the 800’s! So, so incredible.
Just a heads up: you can no longer feed the pigeons :(
We got a handy tip from a local Venetian today and i wanted to share it with you all! As you learn quickly in Venice, getting from point A to point B may not be as easy as it looks on a map. Often times, right when you think you have finally maneuvered your way over bridges and through piazza’s there is a beautiful deep blue canal standing between you and your final destination.
A tip to remember is if all you need to do is go from one side of a canal to the other, it is common for gondoliers to take you for mere pennies opposed to the hundreds of dollars that a gondola ride usually costs you… the catch is that it is standing room only! But considering that the ride is only about a minute and it could possibly save you an hour of walking, it is a tip totally worth remembering.
Look for a line of locals at gondola stops … they are most likely hitching a ride as well!
Masks are everywhere in Venice, and are a very important part of the Venetian culture. Carnival is a festival that was originally intended to be a time of expression and celebration throughout all social classes of the time. What a beautiful idea! I love that anyone and everyone become equal when behind one of the many intricate and delicate masks. We stumbled across Ca’del Sol while shooting one day behind San Marco. The women that ran it were so kind and let us shoot in their store. We all fell in love with their masks that covered every inch of every wall … even the ceiling! It’s a breathtaking sight! And the perfect gift to bring home from Venice.
The many faces of Free People! While working on location on the 3rd day I decided to document the Free People crew Venetian style! What a good looking group! And what an amazing team <3
Part Two of Free People’s Guide to Venice will be posted next week!
*Photos in pages “Arrivederci,” “Welcome to Venice,” “Ca Pisani,” “Hotel Danieli” and “italian lovers” are by Thomas Northcut.
I always love the behind the scenes photos from our catalog shoots… they allow us to see what was going on behind the lens and around the lens when the catalog photos were being taken. Here’s a little taste of the atmosphere on the Venice shoot with Guy Aroch and models Marloes Horst and Darla Baker!
Venice has always been a city that intrigued me. I have never been there, but having studied a lot of Art History in college, it was always a place that signified fine art, gothic architecture, romantic music and exquisite fashion. The city’s layout, with ribbons of canals running through it, and iconic imagery like the masks of carnival, made the city seem almost other-wordly in my mind… a decadent gem floating mysteriously off of Italy’s coast, its own unique entity. Guy Aroch’s photography heightens these sensations and confirms in my mind that I will visit this city one day.
Stay tuned because our team put together a beautiful guide to Venice – I will share it with you soon!
Guy Aroch has done it again. His genius is clearly not limited to photography – his video to accompany our August catalog, shot in Venice featuring models Marloes Horst and Darla Baker, is breathtaking. It tells the story of two girls on a globetrotting adventure, exploring the streets and canals of Venice armed with maps and cameras. They go site-seeing and dine on spaghetti and gelato, meet a handsome Italian and don carnival masks and evening gowns for nights out on the town. As one of our readers stated last week and I couldn’t have said better, it seems like Guy Aroch just happened to be there and spontaneously decided to capture the moment on film.
Our August book was shot in Venice, Italy by the one and only Guy Aroch, featuring models Marloes Horst and Darla Baker. It is romantic, dreamy, sophisticated and full of intrigue – everything I imagine Italy to be. The book drops next week, and here’s a little preview!
The catalog drops on Tuesday, I can’t wait to show you more!