With today being our 10th anniversary, we can’t help but look back. Read More
Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.
Which girl do you most identify with from the catalog?
This is my favorite catalog video to date – watch as Freja Beha Erichsen channels our five Free People girls! Song is “New Year’s Eve” by Mal Blum. Read More
I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!