March Catalog Sneak Peek Ft. Erin Wasson

I think I speak for many of us here at Free People when I say that our March catalog is one of our best ever, and that has a lot to do with the fact that it features one of our biggest style inspirations… the one and only Erin Wasson.  Read More

December Catalog Behind The Scenes

The beautiful December catalog — shot by Guy Aroch — and its accompanying film, The Cabin — directed by Carlos Veron and Guy Aroch –feature the lovely Noot Seear and Jacques Naude at a cabin in the naturally gorgeous state of Maine. I was lucky enough to attend the last day of the shoot, and let me tell you, it was a magical experience. Read More

Rambling Rose: Inspiration From Our Latest Lookbook

We don’t always post lookbooks on the blog, but our latest, Rambling Rose, is one of the most beautiful ones I’ve seen and I had to share the images here on the blog! Featuring the beautiful model Eniko Mihalik, the lookbook was shot by our frequent catalog photographer Guy Aroch, adding to its editorial feel.  It was shot in upstate New York, the perfect setting to add to the bohemian feel of the styling. Read More

May Catalog Sneak Peek! Roshambo:Rock

Our May catalog has probably been one of our most highly-anticipated yet – because along with it comes the follow up to our first short film, Roshambo – Roshambo:Rock! Shot in Rio by Guy Aroch, the catalog again features Sheila Marquez, along with Britt Maren and Michele Ouellet. Read More

April Catalog Sneak Peek: La Dolce Vita Issue

For our April catalog we wanted to take a different approach and divide the book into three chapters, each with its own distinct story.  “A Free People Family” features one of our favorite and most talented families, Guy Aroch, Anna Palma and their adorable children, photographed by Anna Palma.  “Sweet as Candy” explores the darker side of the romantic Free People girl we call Candy, featuring stunning model Crystal Renn photographed in studio by Billy Kidd. Lastly, “The Girl in the Bikini,” shot by Guy Aroch, is an ode to summer, sunshine and swim. Model Ieva Laguna (also featured in the first chapter) is transformed with Brigitte Bardot-inspired hair and makeup and vacation-inspired retro styling. Read More

January Catalog Sneak Peek!

I am so excited to finally share a sneak peek at our January catalog! This is one of my favorites to date and was shot in one of my favorite cities, Amsterdam. The book features a mixture of professional models and women our team cast on the streets of Amsterdam, and two important props: bicycles and flowers! Read More

September Catalog Sneak Peek: Who’s That Girl?

Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday along with our new site for Free People UK! Here’s a sneak peek. :) Read More