14 Behind-The-Scenes Shots From Our August Catalog Shoot

Our August catalog is now online! Shot by Guy Aroch in South Africa featuring Jessica Miller, it’s a wildly beautiful book…explore its pages and get lost on an adventure through Africa. Here’s a peek behind the scenes! Read More

January Catalog Sneak Peek: NY vs. LA

We love LA… beaches, surfing, sunshine, rollerskating, tacos, convertibles, palm trees, Mel’s diner, the LACMA, Hollywood and more. We love NYC… cab rides, late nights, hot dogs, the subway, the MET, Times Square, the list goes on.  Two iconic cities on opposite coasts that couldn’t be more different, but we love them just the same. Our January catalog is an homage to these two great cities and their individual style, featuring Jessica Hart shot by Chrissy Piper in Los Angeles and Karlie Kloss shot by Guy Aroch in New York City.

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So, of course, we have to ask…

Are you a New York City girl or an L.A. woman?


October 2011 Catalog Video: Julia Stegner by Guy Aroch

Our October catalog video makes me smile :) Shot by Guy Aroch featuring model Julia Stegner, it captures her cool, carefree attitude and a fun day of shooting in the studio!
Song is “Crazy As You” by Nicole Reynolds.

Shop the October catalog.

Sneak Peek: Julia Stegner by Guy Aroch for Free People October

I’m so excited to give you a sneak peek of one of my favorite catalogs of this year! Photographer Guy Aroch has the magic touch… I love everything he does – and model Julia Stegner looks stunning in these perfect Fall looks.

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The catalog drops on Tuesday. Stay tuned!

Behind the Scenes: August in Venice

Here is the last batch of behind the scenes photos from our August catalog shoot in Venice with Guy Aroch! Featuring models Marloes Horst and Darla Baker, and members of the fp crew :)

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Behind the Scenes photos by Thomas Northcut.

Behind the Scenes: Venice Unmasked

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Behind the scenes of our August catalog shoot in Venice with Guy Aroch and models Marloes Horst and Darla Baker. Photos by Thomas Northcut.

Did you guys see that we’re selling the Italian masks now? They’re amazing – go see them in our accessories shop.

View the August Catalog.