Behind the Scenes: Shooting in Venice with Guy Aroch

I always love the behind the scenes photos from our catalog shoots… they allow us to see what was going on behind the lens and around the lens when the catalog photos were being taken.  Here’s a little taste of the atmosphere on the Venice shoot with Guy Aroch and models Marloes Horst and Darla Baker!

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Photos by Thomas Northcut.

Venice by Guy Aroch

Venice has always been a city that intrigued me. I have never been there, but having studied a lot of Art History in college, it was always a place that signified fine art, gothic architecture, romantic music and exquisite fashion. The city’s layout, with ribbons of canals running through it, and iconic imagery like the masks of carnival, made the city seem almost other-wordly in my mind… a decadent gem floating mysteriously off of Italy’s coast, its own unique entity. Guy Aroch’s photography heightens these sensations and confirms in my mind that I will visit this city one day.

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Stay tuned because our team put together a beautiful guide to Venice – I will share it with you soon!

view the complete August Catalog.

August Catalog Video by Guy Aroch

Guy Aroch has done it again. His genius is clearly not limited to photography – his video to accompany our August catalog, shot in Venice featuring models Marloes Horst and Darla Baker, is breathtaking. It tells the story of two girls on a globetrotting adventure, exploring the streets and canals of Venice armed with maps and cameras. They go site-seeing and dine on spaghetti and gelato, meet a handsome Italian and don carnival masks and evening gowns for nights out on the town. As one of our readers stated last week and I couldn’t have said better, it seems like Guy Aroch just happened to be there and spontaneously decided to capture the moment on film.

Free People – August in Venice from FreePeople on Vimeo.

 

view the entire august catalog.

August in Venice with Guy Aroch: Catalog Sneak Peek!

Our August book was shot in Venice, Italy by the one and only Guy Aroch, featuring models Marloes Horst and Darla Baker. It is romantic, dreamy, sophisticated and full of intrigue – everything I imagine Italy to be. The book drops next week, and here’s a little preview!

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The catalog drops on Tuesday, I can’t wait to show you more!

From our Catalog Team: Shooting in NYC

Our catalog team sent along some more photos to give you guys a little peek at what they’ve been up to! Enjoy :)

We arrived in New York City on the 19th and had a nice bonding dinner to start the shoot off right at Frankie’s on the Lower East Side. We stayed at The Bowery – the rooms are beautiful and some have lovely private terraces. We got up early the next morning and headed to Splashlight Studios where we were shooting with one of our favorite photographers, Guy Aroch, and model Julia Stegner. She is very beautiful and even more so behind the lens! I love the 60’s Marianne Faithfull vibe she brings to the table and felt really inspired by it. During the shoot we listened to Carly Simon and munched on Sushi. It was a fun shoot and the perfect time to be in NYC – while there was a stifling heat wave in Philly, New York had a cool breeze circulating the summer air. It was a great shoot, we are all very proud of it and can’t wait for everyone to see!

i love her cute, off-duty style!

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Our sweet studio intern :)

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We had to bundle up in the cold studio!

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Our friend Bambi was shooting next door.

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model multi-tasking.

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elegant hair.

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Reviewing the shots with Guy Aroch.

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…and a little peek for you!

guest post: martha in paris!

by now you guys have seen the lovely martha hunt on our website and in our catalogs, but did you ever wonder what her real life is like? martha was kind enough to put together a post about a recent trip she took to paris for our blog!

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I had the lucky task of jetting to Paris for a couple of weeks to schmooze with clients. The City of Lights has a lot to offer, so I try to fit in as much as possible in between castings!

I checked out the Montparnasse Cemetery on the left bank.  It is a hauntingly beautiful cemetery jam-packed with tombstones of many famous names, including the legendary Serge Gainsbourg and philosopher Jean Paul Sartre.  Rest in peace!

Donned a black bob – I loved my Mia Wallace moment. Elderflower juice takes me to my happy place– you just can’t find it in the states!

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Luckily I bumped into one of Free People’s very own, the lovely, Lauren. I hung out with her and her friend, and one of my favorite photographers, David Bellemere. Tres chic!

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Je ne sais pas?

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The American explorer in me values a good road trip. My boyfriend and I drove to a town called Cambremer, two hours northwest of Paris. We visited Chateua Les Bruyeres, which happened to be the perfect spot to rock my new Free People skirt! We rode bikes, tried local cuisine, checked out a few Normandy towns, but mostly enjoyed the country view. Not too shabby! One hard lesson learned: tripe is a delicacy that consists of intestines, not fish.

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“Je moooooo fous!”

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Never miss a photo op…

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…never leave a field un-frolicked.

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Back in town, stolling through the Place des Vosges.

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I can’t leave Paris without having grilled-over-an-open-fire-steak at my favorite restaurant, Robert et Louise! It’s located in the heart of the Marais district.

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Model or C.I.A. agent? I’m a woman of many faces, er well— hair do’s.

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I shot at Hotel Le Meurice with famed photographer Guy Aroch. Just another hard day at the office!

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Not a bad view. The Eiffel Tower in the distance fades away. Until next time, Par-eeeeeh! Bisous! X

april catalog diary: day one, shooting with sasha

last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.

being able to watch a world class model in action was such an awesome experience.  sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set.  her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.

sasha’s jewelry and doodle on the makeup table.

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in between shots hair and makeup were touched up.

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guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.

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sasha was a natural with the animals – very playful and sweet.

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we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.

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someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)

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stylists at work.

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i love this photo :)

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the light outside started to fade as we neared the end of our allotted shooting time.

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sasha loved this necklace – and we all loved this outfit, our favorite of the day!

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and that’s a wrap on day one! stay tuned for day two :)

april catalog diary: day one

on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.

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we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market.  studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.

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when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.

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our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.

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sasha chilled with her laptop as she got her hair and nails done.

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the clothes were separated into two racks to correspond with the catalog’s element theme – day one was  air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.

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our stylist, creative director and art director looked over the outfits and made some last minute changes.

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shoes were lined up and accessories carefully arranged on a table.

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the day prior our team had done some prop shopping – the props above would be used day one.

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guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.

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guy and sasha talked for a few minutes and then it was time for shooting to begin!

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to be continued…