Holiday Catalog Behind The Scenes

Our November catalog is divided into 5 chapters, each representing a different element. For the air and earth segments, our catalog team headed all the way to Iceland to use its breathtaking landscape as the backdrop for these two elements. Read More

An Interview with Artist Sara Rahbar

This month we’ve been exploring some of the decades that inspire the fashion we see and love today – Paris in the 1920s, America in the 1950s, Morocco in the 1970s – all leading up to today. The twentytens and the modern girl, who mixes together all of the little pieces that make her who she is – her various inspirations, quirks, ethnicities – turning them into something entirely unique to her. It couldn’t be more fitting, then, that the modern section of our catalog featured a flag by artist Sara Rahbar.

I posted some of her flags on the blog a little while back… i was fascinated by them, and love the idea of a flag being made up of many elements that represent different places, ideas and stories.  Read on for an interview with Sara and to learn more about the flags in her own words.

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When did you first come up with the concept behind your Flag Series?

It was in 2005 when I was studying at central saint martins in London, it was for my final project… And I never thought that it would be a series, I thought that I would just make one.

What are some of the materials that you use to make your flags, and where do you find them?

I use anything that inspires me, anything that I am excited and passionate about, and anything that is “sew-able”… there are so many objects that I find that I love and want to use, but they are too large or too heavy for sewing, it has gotten to the point that the objects have completely taken over.  I think that’s why I’m starting to do sculpture now.

As for where I find my materials, well just about anywhere that I can, and I mean ANYWHERE.  I go to the most bizarre places to find things… from bazaars in Tehran, to flea markets in Pennsylvania, from Vietnam vets to little old ladies on the street… I see a million things and I pick two, editing is very important.

I am just as passionate about the objects that I find, as I am about making the work and the final outcome. Gathering these items is such an important part of my process.

What is the meaning behind the particular flag used in our catalog shoot?

There is never any one particular meaning, these pieces are like pages in a book, they are like pieces in huge puzzle.

This work is very personal for me and it’s a direct reflection of my life. In the end I am just a human being talking about my life to other human beings, the work is just an outcome of the way that I view the world and others around me.

It’s about falling, standing and attempting to survive it all. In the end we are all in exile, we are all just visiting and we all come to this earth alone and we leave alone. But while we are here we try so desperately to belong to something, to someone and to somewhere.

Art often inspires fashion.  Does fashion ever inspire your art?

Yes, sure it can, anything can inspire me, anything can spark something, trigger something. The most random things can inspire me; there really is no rhyme or reason to it, it’s just instinctual.

What people have had the most influence on you and your art?

Wow this is a very difficult question for me, mainly because a million different things inspire me every minute of the day, and I have a really bad memory and cant keep track of it all. My mind is a very overwhelming place to be sometimes… that’s why I jot things down a lot, to get them out of my head so that I can make room for new things to enter.

But there really are an endless amount of people that inspire me, from film makers, to artists, to writers, to my mother and brother… the list would really go on, and on, and on…

What does Free mean to you?

Being free is just a state of mind.

If you were to create a flag inspired by Free People, what would it look like?

I couldn’t tell you that in an interview, it all comes to me very instinctually when I’m making the work. I could only show it to you when it’s done. It’s an unexplainable moment, flickers of colors and shapes, I have learned throughout the years to trust my instincts, and let them guide me.

Personally I feel that it loses something when I talk about it, I believe it all happens in the making of the work.  I could try to make a piece about Sylvia Plath’s poems, but what would be the point…her words are powerful enough on their own. I think good work, really good work, moves you beyond words.

So inspiring. I love what she said about having to write things down to make more room in her head – I feel that way all the time. To see more of Sara’s amazing work, visit her website.

Catalog Behind the Scenes: Morocco, the 1970s

Here’s the second batch of behind the scenes photos from the 1970s portion of our holiday catalog shoot in Morocco… from a scorching desert landscape to a serene oasis.

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Love Elsa’s look in this shot: fp one sequin short, back to cali tunic, tangier maxi poncho, headpiece and lots of layered necklaces. Burning Man, anyone?!?

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This looks so peaceful.

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The Gola Retro Sneakers are my fave.

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Beautiful accessories.

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Beautiful. Photos by Thomas Northcut.

Shop the November Catalog.

Catalog Behind the Scenes: Morocco in the 1970s

There’s something surreal about these behind the scenes photos from our holiday catalog shoot in Morocco.  The lighting, the colors, the vast open landscape, it almost seems like a different planet… where our team became desert warriors on a mission to shoot a beautiful catalog.

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The stunning Tangier Maxi Poncho

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All hands on Marianna :)

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The Zig Zag Lurex Flares

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Loving the car’s headlights :) This was also one of my favorite outfits from the book – I love the layering of the gorgeous fp spun fools gold crochet dress over the floral maxi, worn with the fp one sequin jacket and gola retro sneakers!

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More creative layering: got rhythm velvet crop top over the fp one sequin cami over a vintage tee.

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Desert warriors… aka the fp catalog crew :)

Photos by Thomas Northcut.

Shop the November Catalog.

Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

Shop the Holiday Catalog.

Paris in the 1920s: Behind the Scenes

The second batch of behind the scenes images from our 1920s shoot in Paris!

Photos by Thomas Northcut.

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I *love* this look of a fancy dress toned down with a plaid shirt – definitely something I’ll try this holiday season…

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Oh what I would give to spend this weekend dancing down cobblestone streets in the moonlight,  spinning on carousels and hanging out in dimly lit Parisian cafes…

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

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1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

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The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

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The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

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The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?