What’s Your Favorite Fairytale?

When I was little, one of my absolute favorite stories was the 12 Dancing Princesses, and it is something that will always bring to mind the holiday season.  The fairytale told the story of 12 beautiful princesses who were drawn from their beds each night by the desire to dance. They would sneak out of their castle and travel through three magical forests, which was always my favorite part of the story. The first forest was shining silver, the second a glowing gold, and the third was the most magical of all, full of shimmering diamonds. The imagery was gorgeous and I dreamed of one day finding these enchanted forests. Read More

November Catalog Video: A Fairytale Holiday

The November holiday catalog is here! With its fairytale theme and dreamy locations, it seems like the entire book has been sprinkled with snowflakes and fairy dust. Take a few moments and watch the magical video below – it may still be early but it will definitely put you in the holiday spirit! Read More

Scenes From The Home Office This Week

There was a lot going on here at the Free People this week! We had about 100 of our beautiful store managers here for a day and got a little sneak peek at some of our exciting holiday product and display. And, our catalog team started shooting an upcoming book with some pretty amazing models! Above, Marley and Naomi enjoying some of the beautiful weather we’ve had this week. Read More

Matzo Ball Soup (With a Twist)

Passover has always been a favorite holiday of mine, and I think that is at least 50% due to matzo ball soup. Every year, for days, my mom would have a pot boiling on the stove – preparing her stock for the matzo ball soup that was to come. The light and fluffy balls mixed with her delicious broth made for the perfect comfort food. Read More