Milan Fashion Week Diary by Silvia Bergomi, pt. 2

Silvia Bergomi by Tommy Ton for Style.com


On Thursday the 24th I started my day at the C’N’C show. I couldn’t stop backstage to say hi and congrats to my friend Umbe, who is a women’s designer, because I had to run to Iceberg.

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At Iceberg, Paolo Gerani brought to the catwalk double breasted coats and blazers, leather pants, furs and a touch of electric blue.

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At 4:30 pm it was time for Blumarine, which surprised everyone with silver accessories combined with metallic, iridescent, and hologram pieces. The soundtrack by Azealia Banks and Mia gave the show an extra edge.

Bizarre Colorquake Flamboyant Personalities Allure by Mauro Grifoni

Next I attended a cocktail exhibition at the Mauro Grifoni store in Via Della Spiga: “Bizarre, Colorquake, Flamboyant, Personalities, Allure”, a special preview of Diana Vreeland curated by Maria Luisa Frisa and Judith Clark.

Time with friends

Right after, we went to Corso Como 10 for the i-D and Alberto Guardiani Party, hosted by Marcelo Burlon. At one point, you simply have to eat, and that is exactly what we did… a relaxed dinner with friends: perfect conclusion to my day.

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Coliac belt for this amazing Mila Schon outfit

Friday the 25th began with Mila Schon at 11.30. My true compliments to Biancamaria Gervasio, the young designer behind the brand. I fell in love with every single piece of the collection.

peppermint tea after lunch @ Verger

Afterwards I had a quick lunch break with Grazia Team at Cafe Verger (I love this place  http://verger.it/ )

Jil Sander, last Raf Simon show for the brand

After lunch was the Jil Sander show – Raf Simon’s last show with the brand was just perfect. Simply, classy and elegant; I would love to have all the coats.

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backstage @ Ter Et Bantine

Ter Et Bantine was the last of the day, at least for me. Casual and concise are the keywords for this refined brand who chose eccentric hats to personalize the silhouette.

I ended the day with dinner and a movie at home!

Silvia

Milan Fashion Week Diary by Silvia Bergomi

Milan Fashion Week is underway and we have the lovely Silvia Bergomi documenting the action for us! Check out her recap and photo diary below.

Silvia Bergomi by Tommy Ton for style.com

One of the best things about February Fashion Week in Milan is that often it coincides with the coming of Spring… You start to see colorful and floral looks, and it seems that everybody allows themselves to be more relaxed.

As a good start, on Wednesday I went to Numèro 21 show, which is actually one of my favourite brands.

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Vionnet bag

Right after, I was invited to the opening of the first Vionnet shop in corso Monforte.

Palazzo Visconti hosted Elisabetta Franchi Dinner Party

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Party @ Palazzo Visconti

Around 8.30 pm I had dinner at Palazzo Visconti, followed by a party hosted by Elisabetta Franchi. The music coming from Dj Seth Troxler and Marcelo Burlon was totally fascinating. We closed the dancefloor with a special song in memory of Whitney.

Silvia Bergomi @ Hotel Principer di Savoia phographed by Ed Kavische

As usual, we ended the night with a goodnight drink at the bar Hotel Principe di Savoia.

Karl Lagerfield & Silvia Venturini Fendi after Fendi show

Thursday started with Fendi, which brought amazing shapes to the catwalk based on furs and knee-length skirts.

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Fausto Puglisi dress

After Fendi, I went to have a quick look at the new Fausto Puglisi AW collection. Leather, studs, embroidery, rhinestones, but also optical patterns and fluorescent colors: all this together was really photogenic.

Silk and Tiger for the DM (Dead Meat woman) collection

After a quick lunch at Grazia Pop Up, I had chat-tea with my friends from Dead Meat. They were presenting their new collection, which is based on the figures of princesses like Maria Callas and Romy Schneider. Graphics are as always full of imaginative and literary references.

Moodboard @ Yo No Fui backstage

Arizona Muse, Yo No Fui backstage

At 5 pm was the start of Jo No Fui, with the amazing Arizona Muse and a special attention to color combination.

unFLOP Paper launch cocktail @Marcelleria

At 8 pm I ended the day at the launch cocktail party of unFLOP paper 3; they also presented a Short Film by Silvia Morani and an exclusive art cover plus vinyl by artist Simon Fujiwara.

More to come!

Silvia

Vintage Missoni now available in Vintage Loves!

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When you think about fashion with amazing prints and patterns, surely there is one name that springs immediately to mind. Missoni. Founded in Italy by designers Ottavio and Rosita Missoni, the brand has been known throughout the years for their use of bold patterns, mixed fabrics and kaleidoscopic colors. Our Vintage Loves line has just launched a collection of Vintage Missoni pieces and I was completely blown away when I saw them.  The pieces are pricey but they are fashion treasures, and the colors and patterns are at the very least some pretty amazing eye candy.

Plus, they’re modeled by one of our beautiful home office ladies which provides some awesome styling ideas for how to wear these pieces in a modern way.

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Shop the Vintage Loves Missoni lookbook.

Click on top three images for sources.

Behind the Scenes: August in Venice

Here is the last batch of behind the scenes photos from our August catalog shoot in Venice with Guy Aroch! Featuring models Marloes Horst and Darla Baker, and members of the fp crew :)

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Behind the Scenes photos by Thomas Northcut.

Inspiration: Architecture in Venice

When I was reading the Guide to Venice that our producer put together, I was surprised when she said Venice is a city known for its decay – I’ve never been there and am not very familiar with it, but from what I’ve seen it looks beautiful and far from decay. But it’s true, and the same aquatic setting that also makes Venice so scenic puts its gorgeous architecture at greater risk of decay. In some ways this also adds an element of dramatic beauty and heightens the mystique of the city. In the behind the scenes photos from our shoot, Thomas Northcut also captured the dark beauty of the architecture in Venice…these photos take my breath away.

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Behind the Scenes: Venice Unmasked

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Behind the scenes of our August catalog shoot in Venice with Guy Aroch and models Marloes Horst and Darla Baker. Photos by Thomas Northcut.

Did you guys see that we’re selling the Italian masks now? They’re amazing – go see them in our accessories shop.

View the August Catalog.

Free People’s Guide to Venice

Our talented producer has put together a beautiful Guide to Venice to share with you all, with tips on where to eat, where to stay and things to do while in Venice – with some Free People fun thrown in for good measure :) Read on for Part One of Free People’s Guide to Venice!

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The Free People team has just returned from a trip to Italy, Venice to be exact, and what an amazing trip it was! It was my 3rd time to the beautiful country known for its pasta, wine and enthusiastic, fun-loving people and the 3rd time was certainly a charm.

Venice. Despite the fact that I was there for work and our hours were long, I feel like I really got to see the best of the best. We ate the most amazing food, found some magical local drinking spots, and spent many late nights lost in Venice’s streets – as every good traveler should.

Here are some of my favorites … some places and things that I hope everyone can enjoy at some point in their lives.

It’s never a quick exit for our catalog team when embarking on a new shoot. There are months of prep that go into one catalog at a time and since we shoot 12 catalogs every year there are often 3 to 5 shoots in the making at one time! We never stop emailing, calling and texting about work until we are finally on the plane! Here is a quick peek at our morning before a flight … packing samples, making last minute calls, and finally at the airport and checked in we take a seat and talk about the week to come. Here is our art director, stylist and me on our way to Venice!

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striped shirt, two tees, two tanks, leopard print scarf, maxi skirt,  high waisted jeans, blouse, leather jacket, flats, hats,  high waisted shorts, wayfarer sunglasses.

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Venice appears to have hotels on every canal corner, but finding one that is reasonably priced, with large rooms is far less obvious. We found exactly what we were looking for at Ca Pisani. With a friendly staff, large clean rooms, and an amazing full breakfast included we couldn’t have asked for anything more. Located in the Dorsoduro section of the island, we were close to the Grand Canal, the Academia Art Gallery and at a perfect distance from the bustle of Piazza Margarita, The Rialto and the heart of Venice.

Oh… and they leave the best candies on your pillow at night!

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The Hotel Danieli is known to be one of the most decadent hotels in the world. Its guest book includes a plethora of royalty and Hollywood icons from the past and present, and it has graced many films such as “The Tourist” and the classic James Bond film “Moonraker”.

On our scout day we were lucky enough to peek inside. They even gave us a tour of the Master Suite! … What I would give to be able to call that home for the night.

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Dating back to the 14th century, the interior is breathtaking and intriguing … it tells a story of the decadent golden years of the floating city, of doges and Italian royalty. simply standing in its hallways made me want to put on heels, do my hair, put on some red lipstick and sip cocktails on the rooftop patio that overlooks the grand canal and San Marco square. Alas … it’s back to work for the fp crew!

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The first time I visited Venice was with my family when I was young.  Sadly, a huge part of what I remember is feeding the pigeons in Piazza San Marco! This time I took a moment to notice the magnitude of the architecture.  Parts of this square date back to the 800’s! So, so incredible.

Just a heads up: you can no longer feed the pigeons :(

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We got a handy tip from a local Venetian today and i wanted to share it with you all! As you learn quickly in Venice, getting from point A to point B may not be as easy as it looks on a map. Often times, right when you think you have finally maneuvered your way over bridges and through piazza’s there is a beautiful deep blue canal standing between you and your final destination.

A tip to remember is if all you need to do is go from one side of a canal to the other, it is common for gondoliers to take you for mere pennies opposed to the hundreds of dollars that a gondola ride usually costs you… the catch is that it is standing room only! But considering that the ride is only about a minute and it could possibly save you an hour of walking, it is a tip totally worth remembering.

Look for a line of locals at gondola stops … they are most likely hitching a ride as well!

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Masks are everywhere in Venice, and are a very important part of the Venetian culture. Carnival is a festival that was originally intended to be a time of expression and celebration throughout all social classes of the time. What a beautiful idea! I love that anyone and everyone become equal when behind one of the many intricate and delicate masks. We stumbled across Ca’del Sol while shooting one day behind San Marco. The women that ran it were so kind and let us shoot in their store. We all fell in love with their masks that covered every inch of every wall … even the ceiling! It’s a breathtaking sight! And the perfect gift to bring home from Venice.

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The many faces of Free People! While working on location on the 3rd day I decided to document the Free People crew Venetian style! What a good looking group! And what an amazing team <3

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Part Two of Free People’s Guide to Venice will be posted next week!

*Photos in pages “Arrivederci,” “Welcome to Venice,” “Ca Pisani,” “Hotel Danieli” and “italian lovers” are by Thomas Northcut.