We are all waves, crashing against the earth. Read More
With today being our 10th anniversary, we can’t help but look back. Read More
UPDATE: This post originally ran on January 22nd, but we wanted to share it again as we look towards spring and hair styles for festival season! Read More
For our latest collection of Vintage Loves, Sheer Romance, our vintage buyer Ali traveled across the country, seeking rare, ultra-femme silhouettes in whimsical whites and soft blush tones. Carrying with them the stories of decades past, these pieces prove that no love is ever lost. While shooting one of our styling stories (Locals Only) last month on the west coast, we shot some of the collection on the stunning Mau sisters. With their timeless beauty and natural grace, these two beauties brought the romantic pieces to life on the beaches of Malibu. Read More
I woke with the sun’s rise… early in the fog’s crawling… with thoughts of the ocean’s steady current. It was 5am, maybe, at best. I was wide awake, thinking about stillness and movement… of rigidity and softness. Read More
Last week, I had the true pleasure of spending a morning with the lovely Jessica Mau. Surely you recognize her as one of our favorite models… but I wanted to give you all a deeper glimpse into Jessica’s dreamy life. Read More
There is a naked truth with the falling of fall. Read More
This week Free People models Camille, Sabrina and Jessica wore casual looks pulled together effortlessly. Read More
The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.
view the july catalog.
the catalog was shot by alexandra valenti featuring models ashley smith, anastasia khodkina and jessica mau along with austin band the happen-ins, and the video was shot by our videographer and edited by swell. song is “be yer fool” by the happen-ins, which you can download here!
i have been eagerly awaiting this book since april when we went to austin to shoot it! it drops tuesday, but here are some behind the scenes photos i took during the shoot to hold you over :)
the july book was shot in austin, texas, by alexandra valenti and features models ashley smith, anastasia khodkina, jessica mau and our fave rockers, the happen-ins :) look for the entire catalog online and in the mail on tuesday!