July Catalog: 6 Pieces We Can’t Live Without

Autumn is right around the corner, which means fall styles are making their way onto our must-have lists.

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Video: Favorite Looks from the July Catalog

We’re all very excited about this week’s drop of our July Catalog, featuring Karlie Kloss and Aline Weber, shot by Chadwick Tyler. In this video, our Fashion Director Kristal Hill shows us her three favorite looks from the book and tells us why she loves them so much!

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Play Me, I’m Yours

When we were in Austin in April shooting our July Catalog, we were fortunate to be there during the month when an exhibit by artist Luke Jerram was installed throughout the city. The live art installation is called “Play Me, I’m Yours,” and consists of several pianos that are placed throughout a given city, in public locations, for people to draw on, paint on, and most importantly, play music on.

This idea is so brilliant… not only do the brightly colored, somewhat oddly placed pianos attract a lot of attention, they invite you to be a part of the exhibit by playing music – and there is a website where you can upload photos and videos you take with the piano.

The exhibit started in 2008 and has been spreading joy and music all over the world ever since. Here are some photos from Austin (each city has its own website with a map displaying the location of each piano):

Recognize this red one from our July Catalog? It’s in a BMX park!

I love this photo of our creative director taken by Alexandra Valenti:

For more info on the installation check out the website.

July Catalog: Behind the Scenes in Austin

The first day of shooting in Austin was a blast – we shot at the Mohawk Room with the Happen-Ins, and models Ashley Smith, Anastasia Khodkina and Jessica Mau took turns pretending to be in the band. Ashley was a natural on the guitar and Anastasia blew us away with her rockstar energy! With Alexandra Valenti making magic behind the lens, it was a day of live music and fun in the company of friends.

















view the july catalog.

i’m with the band

i know i’ve talked a lot about these guys over the past few weeks on the blog, what with our catalog release party and the free download, but today i wanted you to get to know the happen-ins from their mouths :) here’s a little slideshow interview with the band mixed in with some behind the scenes photos from our catalog shoot!

check them out in our july catalog, here, and don’t forget to download their song “be yer fool” (for free!) here.

Trend: Bed jackets

Who would’ve thought that the victorian bed jacket would make a comeback!

Well… it sure has, but this time with a twist. we are taking the bed jacket away from the conventional way to wear it and bringing it into a rock ‘N’ roll state of mind by adding attitude.

The victorian bed jacket, which was popularized in the 1930’s by Hollywood films, has been making a statement here in our office, and we love how versatile it is. A cute little easy jacket that can be styled up for the night with a mini and boots or dressed down in the day with a pair of jeans and a lose tee. In our July book we mixed up its delicate nature by adding it with leather and rock t shirts.

A perfect mix to achieve that sweet and hard look!

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