july catalog: behind the scenes

in april our team shot two catalogs- our first wholesale catalog, which was shot in california, and then our july catalog in colorado.  here are some behind the scenes shots of them at work!












the july catalog was shot by benjamin alexander huseby and features models noot seear, linda vojtova and izzy marshall.

shop the catalog here.

july catalog inspiration

our july catalog is now out! today i wanted to share some of the images and words that fp jemma put together about the inspiration behind this beautiful book…

the feeling:

wind swept, romantic with a ghostly bohemian spirit. horse riding and voodoo dancing in a wood smoked air.

the personality:

sweet and sultry with a native indian stroke. tasseled windy hair caught with braids of wisdom. they evoke the spirit of the wind, and wondrous journeys.


the styling  – a mixture of military and american cool. fur, feathers, military tags, horns, work boots, leather bags.

the photographer: benjamin alexander huseby. ghostly and sun drenched. a feeling of nostalgia.


this catalog will have the impact of a stampede, hitting you right off your feet and into a world of “quilted dreams”

view the catalog; shop the items.

fishtail braid how-to!

i have been dying to learn how to do this ever since i first saw it on some of the models on our website! watch as our makeup artist (and fishtail braid expert!) deanna demonstrates how to do a fishtail braid like the ones on our website and in the pages of our july catalog. featuring our lovely shoe buyer :)

song is “dream baby dream” by black tambourine.

july catalog: behind the scenes video

our july catalog drops tomorrow! this beautiful book was shot at dunton hot springs in dolores, colorado and the result is stunning – i must say it is my favorite catalog to date. check out this magical behind the scenes video put together by our insanely talented videographer.

the lovely song is “windy city moon” by john david mahaffey.