Washed Ashore With Our Senior Knits Designer

Our June e-book, Washed Ashore, is one of my favorite collections and shoots we’ve done yet. I remember when our designers presented the ideas for this trend, about a year ago or more.  They were deeply inspired by the sea, and by the idea of fabric being washed ashore – tattered by sand and shells and bleached by the sun. Read More

how to style the sheer buttondown day dress!

another how-to for you today! our stylist shows you different ways to wear the beautiful sheer printed collar buttondown day dress from our june e-catalog! i will admit, i had no idea how versatile this item is… i love the idea of wearing it as a beach coverup!

call of the wild: behind the scenes

behind the scenes pics from our june e-catalog shoot here at the navy yard in philly! as i’ve told you, day one we shot with martha hunt in our web studio, with her boyfriend as hair stylist. it was such a fun day- he was doing the coolest stuff with her hair, and martha is always a blast to be around – we love her!

our senior photographer showed us this cool camera trick – tape a piece of cardboard over your camera lens with the tiniest little pinhole in the middle:

free-people-call-of-the-wild3

the result is this cool ghostly effect:

free-people-call-of-the-wild4

free-people-call-of-the-wild5

free-people-call-of-the-wild6

free-people-call-of-the-wild7

day two we worked with andreea diaconu and shot outdoors in the wilderness of the navy yard :) there is a lot of abandoned land down here that used to be used for military barracks and such, so we went to one of the fields and had a pretty entertaining time fending off deer ticks and tending to a few cuts and bruises… andreea was a trooper and looked beautiful as she danced amidst the grass.

free-people-call-of-the-wild8

free-people-call-of-the-wild9

free-people-call-of-the-wild11

free-pepople-call-of-the-wild12

free-people-call-of-the-wild13

group huddle around the computer to review shots :)

free-people-call-of-the-wild13

free-people-call-of-the-wild15

free-people-call-of-the-wild16

free-people-call-of-the-wild17

free-people-call-of-the-wild18

free-people-call-of-the-wild19

view the e-catalog online here!

call of the wild

the day is finally here! our first ever interactive e-catalog, call of the wild, launches today on freepeople.com! here is the behind the scenes video, shot by our videographer here at our home office in philadelphia’s navy yard. song is “haunting at 1300 mckinley” by the amazing black angels.

and i have a special announcement for you! tune in today at 3pm for a LIVE fashion show that will be taking place here at the home office – see our favorite looks from the e-catalog modeled by our very own fp girls :) we will be broadcasting on facebook, twitter and right here on the blog. don’t miss it!!

and look for the e-catalog online very soon ;)

call of the wild: behind the scenes

to get you guys in the mood for our e-catalog release (on monday) here are some behind the scenes images that capture the spirit of the shoot! we shot day one in our web studio with martha hunt and day two with andreea diaconu here at the navy yard in philly, where unexpected wilderness is just outside our office…

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

free-people-call-of-the-wild

the e-catalog launches online on monday! we can’t wait!