Our June e-book, Washed Ashore, is one of my favorite collections and shoots we’ve done yet. I remember when our designers presented the ideas for this trend, about a year ago or more. They were deeply inspired by the sea, and by the idea of fabric being washed ashore – tattered by sand and shells and bleached by the sun. Read More
behind the scenes pics from our june e-catalog shoot here at the navy yard in philly! as i’ve told you, day one we shot with martha hunt in our web studio, with her boyfriend as hair stylist. it was such a fun day- he was doing the coolest stuff with her hair, and martha is always a blast to be around – we love her!
our senior photographer showed us this cool camera trick – tape a piece of cardboard over your camera lens with the tiniest little pinhole in the middle:
the result is this cool ghostly effect:
day two we worked with andreea diaconu and shot outdoors in the wilderness of the navy yard :) there is a lot of abandoned land down here that used to be used for military barracks and such, so we went to one of the fields and had a pretty entertaining time fending off deer ticks and tending to a few cuts and bruises… andreea was a trooper and looked beautiful as she danced amidst the grass.
group huddle around the computer to review shots :)
view the e-catalog online here!
and i have a special announcement for you! tune in today at 3pm for a LIVE fashion show that will be taking place here at the home office – see our favorite looks from the e-catalog modeled by our very own fp girls :) we will be broadcasting on facebook, twitter and right here on the blog. don’t miss it!!
and look for the e-catalog online very soon ;)
to get you guys in the mood for our e-catalog release (on monday) here are some behind the scenes images that capture the spirit of the shoot! we shot day one in our web studio with martha hunt and day two with andreea diaconu here at the navy yard in philly, where unexpected wilderness is just outside our office…
the e-catalog launches online on monday! we can’t wait!