Behind the Scenes: Valentine’s Day Special Shoot!

The other day I hung out in the studio for a bit while our team did a special Valentine’s Day shoot with model Linda Vojtova. It was such a fun shoot with candy and flower props, and Linda was kind enough to answer a few questions for the blog! Read More

Details: We Love…

…fringe

…unexpected crochet

office-style-detail

…converse

office-style-detail

lacey layers

office-style-detail

…mixed plaid

office-style-detail

…more fringe

office-style-detail

…treasured accessories picked up on travels

office-style-detail

…dainty ballet flats

office-style-detail

…fancy collars

office-style-detail

…mixing prints

office-style-detail

…cozy wraps

office-style-detail

…moccasins

office-style-detail

…ripped tees

office-style-detail

…a rad denim vest

office-style-detail

friendship bracelets

(we just got in the amazing one on the right! here.)

Style File:Designer

This lovely lady with romantic style is a designer here at Free People. Beautiful wrap dresses and flowing chiffon paired with her head of fiery red curls give off an almost Victorian feeling. She puts an updated twist on the classically beautiful elements with leather leggings, boho wedges, and playful nail art. A master of prints, you’ll often catch this designer in a statement pattern that is to die.

Picture 004

Picture 007

Picture 012

Picture 014

Picture 015

Picture 008

Picture 018

Picture 022

Picture 023

Picture 020

Picture 025

Some Halloween fun :)

Picture 026

Picture 027

Style File: Intimates Designer

It’s easy to see why this week’s style file landed a job as Free People’s intimates designer. She won’t just look at a piece as something to be worn underneath your clothing, but she also has the creative mind that can look at it in different contexts, and style it in completely unexpected ways that work. Her everyday wear mixes great intimates pieces – think slips, lace, and bloomers – with more conservative pieces and funky accessories. Her style borders the line between graceful beauty and edgy tough girl. It’s that deep understanding of intimates, and amazing ability to style them in a variety of ways, that explains perfectly why this is her area of expertise.

IMG_0096

Her mom gave her this gorgeous vintage night gown. I think it might be one of the most beautiful pieces I’ve ever seen.

IMG_0097

IMG_0098

IMG_0099

IMG_0111

I would have never thought to pair bloomers with tights and a sweater for day – brilliant idea! Try the Floral Bloomers and the Easy Days Off the Should Sweater to get the look.

IMG_0113

Picture 001

Picture 005

Picture 007

Picture 009

Picture 010

Style File: Meadow Design Assistant

Style file this week is dedicated to the design assistant on our meadow team. She’s a fabulous dresser with extremely feminine taste. Dresses are her specialty, and her collection is out of this world. Delicate lace, dainty peter pan collars, and retro polka dots are just the details that showed up in her numbers this week. Everything she wears feels like something you’ve never seen before – it looks like a vintage piece with a great story behind it, or a uniquely handmade piece. It’s like she finds special pieces and gives them a home. Her collection of feminine ankle socks is another great aspect to her style. She’s often wearing a pair, and manages to pull off the look so well. No doubt, she has a great wardrobe, and her styling is on point, but her best accessory is the huge smile that lights up every outfit she wears and brings it to life.

IMG_9222

I fell in love with delicate beauty of this lace on her vintage dress!

IMG_9223

Picture 001

Picture 003

Picture 004

Picture 006

Picture 008

Picture 009

She had some awesome nail art going on.

Picture 010

Picture 011

Picture 012

Picture 013

Office Style: Store Managers

This week the office has been very full! All of our store managers have come into town for workshops and meetings that are going on at the home office. As they rotate throughout the building you can’t help but notice the beautiful fashions they showed up in. Many have on Free People pieces, and it’s so fun to see how they interpret the items for themselves. True to Free People spirit, there’s a lot of flowing bohemian looks, gypsy-like patterns, and intricate crochet/lace. It’s not often that we get to have these ladies around, so we snapped their style while we could. Enjoy!

1

LOVE this combo of the sheer paisleys maxi dress, turquoise warrior necklace and sgt pepper suede ankle boots.

IMG_8920

The summer layers maxi skirt and a pretty sweet bag!

IMG_8924

The beautiful fp spun crochet maxi.

IMG_8926

Picnik collage

The scalloped lace crop top and a cute printed skirt.

IMG_8928

The voile and lace slip and maxi cardigan from a couple of years back that I own and still love very much!

IMG_8932

The cannaregio mesh top and red flares = perfection!

Festival Fashion at Outside Lands – Day Two

The weather could not have been better today at Outside Lands! Uncharacteristically, the sun was shining all day and burned through the San Francisco fog.  Also? Free People was everywhere! We ran into so many girls wearing FP duds and carrying our tote bags. Here’s a look at the fashion on day two shot by Erin of calivintage.com!

The striped lace inset top from last year!

Love this combo of leopard, fringe and our seed bead necklace.

free-people-outside-lands

free-people-outside-lands

One of my favorite looks from today.

free-people-outside-lands

Love how she knotted our pieced together maxi!

free-people-outside-lands

Free People bag and Joe lace up over-the-knee boots!

free-people-outside-lands

Natalie, looking amazing in our forbidden garden mesh maxi!

free-people-outside-lands

My favorite photo of them all :)

More coming tomorrow!

Photo Credit: Erin Hagstrom, calivintage.com

Thursday Poll: Cropped Bralletes!

Cropped bralletes are everywhere. I think just about every girl has one in her wardrobe nowadays, and I don’t know that this was so typical 10, 15, 20, 30….years ago. With fashion being cyclical, it’s tough to find things that are unique to our decade. Of course, bras have always been around, but the way we’re wearing these pieces feels entirely new. They’re useful to have. You can layer them under tanks with big armholes, t-shirts with back cutouts, or anything with a droopy neckline for that pop of something pretty, edgy, ethnic – whatever you want that pop to be.

So what do you want that pop to be? Let us know!

Sexy Lace

Edgy Print


Romantic Shade and Texture

new Romantics Woven Bustier


Flirty and Innocent

zinke lace crop bralette


Funky Ethnic Design

chevron seamless halter bra


Boho Floral

love you more bustier




Office Style

Today’s been a busy day! The first half of the day I got to travel out to the owner of Urban Inc.’s personal farm. I shot some photos of the stylish interns on the outing.

IMG_2039

Although I enjoyed the trip, it was fun getting back to the office and noticing lots of new Free People buys around. These two ladies are actually wearing two of my favorite items right now – both just happen to have been sitting in my shopping basket for about the past week now.

IMG_2070

The Free People Printed Kimono

IMG_2075

The Mohawk Embroidered Dress

I love the flirty sheerness these two coworkers were rocking today.

IMG_2076

How cool is this shirt? I love the combo of it with the braids.

IMG_2073

I caught this stylish woman sauntering up the stairs in her carefree printed summer dress. Her tattoo juxtaposes against the girly-ness of her outfit for an intriguing look.

IMG_2085

Denim and lace…one of my favorite combos for summer

IMG_2071_picnik

Office Style: Black and White

Some people like to dress in strictly black clothing. I’m personally more of a white apparel girl, and then there are some who like to dress in between. We had a lot of black and white all over the office today. Black seemed to be showing up in bolder edgy pieces while summer white was all ethereal in lacey frocks and tunics. Check out how our Free People girls were styling the two it colors!

Picture 012

Picture 017_picnik

Picnik collage1

Picture

Picture 004

Picture 016

Picture 018

behind the scenes of our vintage loves shoot!

have you guys seen our new vintage loves vignette, aphrodite? the collection contains some exquisite dresses by designers like oscar de la renta, mary mcfadden, koos van den akker and guy laroche, in delicate fabrics and shades of ivory, cream and taupe.  i think a lot of these would make amaaaazing wedding dresses! we shot the vignette a couple of months back here at our home office and i snapped some behind the scenes photos for you.

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

detail of the oscar de la renta dress.

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

the stunning rope detail on the mary mcfadden gown – sure to make its wearer feel like the greek goddess of beauty ;)

free-people-vintage-loves-aphrodite

our lovely web merchandiser was the model in the shoot!

free-people-vintage-loves-aphrodite

back detail of the vintage early lace dress.

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

checking the test shot…

free-people-vintage-loves-aphrodite

remember gus? he was here lending a paw :)

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

i love these snake belts in the collection!

free-people-vintage-loves-aphrodite

free-people-vintage-loves-aphrodite

shop the collection online here.

store style featuring the nightcap lace bell bottoms!

it’s no secret: we love the nightcap lace bell bottoms! there are so many ways to style them, and our store girls are pros- check out these lovely pics of them rocking our fave pants!

katie, mit at fp san jose, wears them with a strappy cami, ruffle hem cami and denim jacket and hat for a cute casual look.

here’s one of our denver sales associates, wearing them with the tape yarn beach sweater! love.

free-people-nightcap-lace-bell-bottoms

Nightcap Flare TG

one of our customers, who dressed them up with a button-down crop top and hat!

free-people-nightcap-lace-bell-bottoms

i love this outfit! one of our nyc girls styled the pants with the textured bottom trapeze tank and archipelago fringe tank.

free-people-nightcap-lace-bell-bottoms

from boston: sales associate stephanie is rocking the american flag scarf– she’s a hippie child and a dreamer! she looks super cute and casual, showing you don’t have to be over the top, and can totally pull them off everyday. and becka, the soon to be natick ASM, is wearing the grey in an adorable beach style with the pintuck lace square neck top!

free-people-nightcap-lace-bell-bottom

and from houston galleria – simple and stunning with a tank top and aztec seed bead necklace.

thank you so much ladies! find the nightcap lace bell bottoms here.