Style File: Edition 3

Quirky, creative, lovable, giggly, cool…these are all words to describe the assistant designer for Meadow here at Free People who is also this week’s Style File Girl. And boy does this girl have style. I envy how creatively cool she looks each day, and it never appears to take her much effort.  She alters pieces in unique ways, thrifts like it’s her job (okay, it partly is), and throws in unexpected extraneous items to pull an outfit together. It’s tough to explain why exactly it all works, so I’ll just let the photos speak for themselves. Check out what she wore this week…



Even though her look changes from day to day she certainly has her favorite accessories. I’m a big fan of the watch she always wears.


And what about those tattoos?

Her favorite is the acorn (far left) inspired by her childhood self who made her grandmother watch Peter Pan twice a day, every day. The acorn is from the version with real people in which Wendy asks Peter for a kiss, but since he’s just a boy, he doesn’t know what that is and gives her an acorn. Later on in the movie she’s struck down by an arrow, but you later come to find out the arrow pierced the acorn instead. It saved her life.


The creative spirit that she uses in her appearance is just as apparent in her job as the assistant designer on team Meadow. She pumps out awesome piece after awesome piece, often inspired by vintage clothing that she picks apart, blogs, and her coworkers. This Wednesday she was working on updating sketches she presented for setup to meet the buyers’ and head designers’ requests. She now has to show the garments in flat form along with fabric swatches, body, and any artwork to be used in the piece. At the end of it all, she puts it together into a nice presentation so buyers can decide exactly what they’ll buy and how much.

Picnik collage

The coolness doesn’t stop there. Her work space and home are just as one-of-a-kind as the outfits she wears and the creativity she brings to her job. I mean, who has a pregnant Barbie to accompany them at their desk every day? Safe to say, the space she inhabits is never boring.


And of course, I wouldn’t leave you all without a fun questionnaire. Time to let the woman speak for herself


Doe Run Farm

Last week I was lucky enough to go on a phenomenal field trip with other Free People and Urban Inc. interns. We were invited to visit the 400 acre Doe Run Farm in Chester County, PA. It’s almost unfair to even call the place a farm; it was more like a country oasis for animals and humans alike. We visited the cows, goats, and sheep which they house and milk for cheese. All of the cheese is made on premise. We got to see where it is made, and then for lunch we were able to try a bit for ourselves (it was amazing, of course). They also sell the cheese around local Philadelphia farmer’s markets – our farmer’s market here at the home offices sells it every other Wednesday. The farm had a beautiful pond, lots of gardens, and we got to see a bit of the luxuriously rustic house itself.

I already posted some style photos from the trip here, but checkout the rest of my photo diary from the trip. =P













Style File: Edition 2

Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.


In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.

Picnik collage

As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.

Picnik collage

And now for a peek into her personal life =)



Style File – Tuesday

It’s day two of getting to know our employee of the week, and check out how adorable she was looking today! I love the combo of the ditzy polka-dot shirt underneath a girly denim romper.  She looks innocent and flirty all at the same time. Definitely a Candy/Meadow combo just like she said…

Aside from checking out what she was wearing, I wanted to know what she was working on today. Essentially, she’s the one that makes sure you can all find what you’re looking for on our site, and today she’s working furiously to get all of the product from our July catalog (which also drops today!) up on the website.

She goes through, page by page, merchandising the clothing and accessories into their relevant categories for the web. We’re moving into fall already, so she notices missing categories as she goes along, and makes a note to have them added in later. This needs to be done in correspondence with every catalog, look book, blog post – anything that links to clothing someone might want to buy.

I have to say, it sounds tedious, but I’m incredibly grateful to this pretty lady for all her hard work – it means I have an even easier time of filling my closet with Free People clothes… Whoops =P

Weekend Getaway: The Adirondacks

Summer is the perfect time to plan those weekend getaways, and our country is full of great escapes to explore. Last week I headed up north to camp in the Adirondack Mountains – a perfect getaway destination. The mountains, rivers, and lakes are immediately relaxing. We set up camp in Wilmington, NY right near Whiteface Mountain and Lake Placid. It was the perfect spot to explore the village of Lake Placid and to get in good hiking and fishing. The town is full of cute shops, Olympics memorabilia, nice people, and even a pile of snow they keep year round. We shopped local specialties to picnic and grill (look out for this weekend’s recipe!) You can even bring your dog into most places, so bring the trusty friend along if you go. I had Abigail, and she had a blast getting down and dirty in the mountains. One day we hiked Whiteface, the tallest mountain in the region. She made it the whole way =). I highly recommend the challenge if you’re up to it. The view and sense of accomplishment are surreal and invigorating.



My beer, the Ubu Ale, was named after a local legendary dog =)



Abigail, always thinking she’s the star of the show…



Almost to the top!


“climbing mountains is hard work, give me food!”



It’s not often you get to enjoy nighttime in the middle of the woods – talk about a getaway…

Brimfield Photo Diary

Some of our buyers have just come back from Brimfield’s one of the world’s largest flea markets. It’s in Massachusetts and happens 3 times a year May 8-13, July 10-15, and September 4-9.

Here are some pictures they took and wanted to share with you!

It’s unbelievable the amount of great things you can find there with so much history and stories behind them.

Have any of you guys been?


guest blog post: brooklyn hawaii

brooke dombroski is a photographer and designer who lives in hawaii, on the island of oahu where our may catalog was shot.  the second i saw her tumblr, brooklyn hawaii, i was completely enthralled with her laid-back surfer girl lifestyle – and brooke was kind enough to share some photos with the blog to give us a little peek into her life in hawaii! needless to say, i am beyond jealous…

Location: North Shore of O’ahu, Hawai’i
A 7-mile stretch of the best waves in the world!

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What I love about living in Hawai’i:
We are the most isolated island chain.
Life is so simple. Nature can keep us entertained for a lifetime!
Surf + Sand + ROAM + Shells + Waterfalls + Crush Sunglasses + Bare feet + Hand-sewn Bikinis + Coconut water + Fresh fish + Mountains + Ocean + Sun + Friends + Ohana (Family) + ALOHA

be sure to check out her beautiful tumblr here:

guest blog post: the gold coast

australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.

for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!

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all images by oracle fox – thank you so much mandy!

and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.


with love in her eyes and flowers in her hair

when i first saw our may catalog photos, my eyes were immediately drawn to the amazing floral headpieces on the models.  this type of lei is called a haku lei, and they typically have a base of braided leaves into which other plants and flowers are woven, and are worn on the head or around the wrist or ankle. Read More

Australia Guest Blogger: Lauren Brooks

My love letter to Cafe Bouquineste

I love this coffee shop so much so I get on my bike, Ida Flower, and cycle a 30 minute bike ride along the Brisbane river just so I can hide myself away in the hub of this beautiful cafe.
Coffee that comes out so pretty with love hearts in the milk, home made cup cakes and the most scrumptious eggs you could ever ask for. Borrow a book and settle in. Perfect place for people watching and making new friends.
People flock here why? Because Meridith the owner gives you a little taste of home, a place that is kooky and cosy and makes you want to keep popping back in for more.
My favorite place to just waste time and day dream the hours away x

Her blog Baumbach

what’s in your bag?

have you guys seen our new accessories page on our website? our team put together bags for the lou, ginger, sandy and meadow girls and they are so cute! they inspired me to do another edition of the “what’s in your bag” post – here’s a peek inside the bags of some home office gals – and guy :)

store manager/recruiter:

retail operations coordinator:

new store openings/store coordinator:

she actually really did have a free people bathing suit in her bag :)

campaign specialist:

web marketing analyst:

direct operations coordinator:

direct operations manager:

i love seeing how different they all are!

you can view what’s in lou, ginger, sandy and meadow’s bags here.