A fresh take on summer — outfitting with a sensual edge… Read More
Be whisked away to a West Coast getaway…
The beautiful woman behind our latest lookbook, Abby Brothers, opens up about modeling, moving across country, and becoming a new mother.
When I’m stuck in a mental block, a creative dry land and my head feels tight with frustration I pick up a pencil and draw until everything has eased up. Read More
Our trend this week, Farmer’s Daughter, brings to light the perfect spring fashion, from lightweight overalls, to washed wovens, and whimsical chiffon dresses. It brings in a breath of fresh air and makes us crave life in the country. Chambray shirts dress down dresses, prints tease with rugged boots, and overalls look desirable layered with blouses and accessories.
Our trend this week is based around the color purple and the feeling that it gives you. One of my favorite colors is lilac, I love the softness and lightness it gives off, so when this trend launched I was more than happy to create a vignette of my favorite purple items online right now.
This week’s lookbook is all about your darker side, tempting silhouettes in mysterious black tones, crochet dresses, and over sized tees seduce you in new shapes and sizes. Edgy looks that are layered with statement necklaces, bracelets, and rings.
Our latest trend Riders On The Storm provokes the spirit of darkness in me, a sense of mystery and solitude like a dark rider of the night, but with that fun rock n’ roll element. This trends brings to mind dressing up in leather and fringe, playing Patti Smith on vinyl while the seductive smell of Diptyque Baies burns and eucalyptus cleanses the air.
This weeks look book Riders On The Storm is all about the rock n’ rollers, the cool western style and that dark romance that intrigues you. Outfits created with dramatic denim, rugged leather, and flashes of fringe. She’s a dark romantic with a western flare, looking for things to excite her. We love the attitude these outfits have and the day to night vibe that they carry with them.
Our lookbook The Road Less Traveled is full of layered eclectic looks. Layers upon layers of fabrics and textures, clashing prints, and accessories fill the pages. The outfits are exciting to look at, fun, and adventurous. I always struggle with how to layer a look but over the years I’ve come to realize that it’s all bout the fabrications, the necklines, and the patterns.
Whenever there’s a lookbook photoshoot at Free People, we love to capture the scene and energy that goes behind the pretty pictures. A creative team comes together to create visually inspiring images that translate a mood and a look that suits the attitude of the clothes. Read More