Behind the Scenes of Desert Drifter

Get a golden BTS glimpse of our latest lookbook, shot in the dusty lands of Red Rock Canyon, California… Read More

OG FP: Looking Back With Martha Hunt

When I think of someone who might just be the quintessential Free People muse, one gal comes to mind: Martha Hunt Read More

Featured FP Me User: Marissa Borovay

We first met Marissa during a FP Me shoot in Los Angeles. Her bright smile and joyous personality had us hooked on her instantly. When Marissa stepped in front of the camera she had a glow – her comfort in her own skin showed as she moved effortlessly, and her beauty truly shined from the inside out. Read More

Lookbook Makeup: Moroccan Romance

Our latest lookbook, “Moroccan Romance,” became a fast favorite the moment I laid eyes on it.  The bold, primary color palette feels so fresh and cheerful, and is such a nice change from the darker shades of winter.  Mixed prints and rich textures give the eye so much to take in, it’s hard to stop staring at the images – and that tiled backdrop? Gorgeous. Read More

Get The Look: Tuxedo Girl Makeup

Our new lookbook — Tuxedo Girl — is up on our site, and it’s all about a feminine take on a masculine look. The styling is simple, with classic black and white mixed with a fun pop of shine or lace here and there. Our model Ieva looks cool and pretty as ever, with natural hair and the slightest hint of makeup. The natural look is not always the easiest to achieve, so I turned to our lovely Makeup artist Deanna Hagan to give us the lowdown on how to get this raw, cool-girl look for ourselves!

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My Favorite Lookbook Outfits, Broken Down

This week’s lookbook, “After Hours,” has a different feel than others we’ve done recently.  Shot in New York City by Guy Aroch, the lookbook features model Ashley Smith in a hotel room overlooking the city lights at night.  Rich textures like velvet, fringe, beading, and a subtle shine make for a dark, moody look and a girl who is ready to take on the night.  The images bring to mind brisk evenings, throwing on a jacket over a short, flirty skirt with tights and heels, and dancing down twinkling streets to the warmth of wherever that night is taking you… Read More

Rambling Rose: Inspiration From Our Latest Lookbook

We don’t always post lookbooks on the blog, but our latest, Rambling Rose, is one of the most beautiful ones I’ve seen and I had to share the images here on the blog! Featuring the beautiful model Eniko Mihalik, the lookbook was shot by our frequent catalog photographer Guy Aroch, adding to its editorial feel.  It was shot in upstate New York, the perfect setting to add to the bohemian feel of the styling. Read More

Sacred Geometry: Inspired By Our Lookbook

I can’t get enough of our latest lookbook, Sacred Geometry! The styling is a step towards fall, with a darker edge to it and the introduction of light layering. Geometric shapes and patterns were a huge inspiration for this trend, which is evident through the presence of stripes, bold patterns, and interesting silhouettes. Read More