Poll: Into The Great Wide Open

Our Into The Great Wide Open look book reminds us of a western cool vibe. We’ve added touches of bohemia and lace to create looks that are modern, fresh, and have that prairie dreamy vibe. These are perfect transitional looks that we feel would look quite comfortable at music festivals starting this spring.

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Color Inspiration: The Road Less Traveled

Our latest lookbook, “The Road Less Traveled,” is one of my favorites to date. There’s so much to take in from each image that I find myself looking at them again and again, letting my eyes travel from the clothes and jewelry to the hair and makeup, and the beautifully printed backdrops, taking my time to soak it all in. The girl in this lookbook is a bohemian wanderer, with stories as rich and as textured as the images themselves. Read More

Caravan Dreams: ‘60s & ‘70s Rock Inspiration

Our September lookbook, titled “Caravan Dreams,” is one of my favorites to date.  At first glance it immediately reminded me of my favorite musical era, the late ‘60s and early ‘70s when the Rolling Stones, Led Zeppelin, Jimi Hendrix, Fleetwood Mac, and more were in their heyday.  Read More

Poll: Hazy Days

Hazy Days come upon us when the sun shines hot in the sky; we think about spending days at the beach, from the early hours of the morning into the evening. This week’s lookbook is all about those thoughts… dreamy thoughts of the ocean, wearing sun drenched denims and washed knits when the sun goes down.

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Trend: Americana “Born to Run”

Our latest look book “Born to Run” celebrates America, emphasizing a trend that is so innate in this country it’s hard not to love it. Born to Run is all about washed denim, cutoffs, denim shirting and flares that have all been reinvented to fit in perfectly with this trend. The colours red, white and blue are strong and, yes, converses are in the mix!

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Sunday Poll: Intimately Free People

Oh how we love a good intimate piece here at Free People. We love them so much that we’ve decided to focus on them in a big way this month, calling out our Intimately Free People line with its very own e-book full of styling tips, layering suggestions, and amazing pictures! Read More

April Lookbook Video: Festival Fashion

Can you tell we’re excited for Coachella this weekend and the festival season ahead? If you’re looking for some festival styling inspiration, we’ve got you covered with this beautiful video from our April lookbook shoot with photographer Anna Palma and model Linda Vojtova! Read More

Thursday Poll: Spring Cleaning Lookbook

Around the office, I think that we’re all particularly fond of this month’s lookbook, Spring Cleaning. It’s tough for anyone to pick a favorite shot. Each photo is full of that clean energy we so strongly desire around this time of year. So tell us, can you pick a favorite? Which photo has you refreshed and ready to take on spring? Read More