Shades of Spring

Tangerine… living reflection of a dream… the color of the sun just before it dips below the horizon; a powerful and healing hue that stimulates enthusiasm and creativity.

Items pictured: Crochet Cuff Henley, French Lace Trim Shorts, Dahl Court Tie Bracelet, Atlantic Neon Rope Bracelet, Distressed Tessa Tote, Mini Cables Pullover, Cutout Ponytail Cuff, Cosmos Maxi Dress, Lace Up Cord Shorts, Seamless Floral Jacquard Tank.

View the February Lookbook.

Shades of Spring

Mint…it takes on tints of aqua and turquoise, but always maintains its uniqueness; it brings to mind tropical waters, egg shells and spring and leaves behind its fresh taste in your mouth.

Items pictured: Candy Stretch Skinny Jean, Poly Georgette Pleated Blouse, Auburn Pyramid Bracelet, Molly Flower Sheer Top, FP One Floral Lace Tunic, Geo Enamel Cuff, Thunderbird Belt, Totally Tape Graphic Tee, Colored Denim Cutoff Shorts.

Also pictured – Sally Hansen Xtreme Wear Nail Color in Mint Sorbet – the color used in our February lookbook :)

Beekman Street Palace

At 5 Beekman Street in Manhattan, there is a large but unassuming building that is completely empty and abandoned, with much of the interior shuttered since 1940. Few are allowed inside, depriving the general public of the ability to witness its surprisingly stunning interior – and it won’t be this way for long, as it was recently purchased by hotelier André Balasz. The derelict interior provided an intriguing backdrop for our shoot, contrasting perfectly with the soft, girly pastels of our lookbook. Read More

Shades of Spring

Lemon… a ray of sunshine, a light at the end of winter’s tunnel, daffodils and daisies poking their heads out of the ground and the fresh scent of citrus flower… a color associated with joy, happiness, intellect, and energy.

Items Pictured: Girlie Greaser Top, Colored Denim Cutoff Shorts, Babydoll Swing Long Sleeve Top, Auburn Pyramid Bracelet, Neon Spacedye Boot Sock, Printed Long Bed Jacket, Laguna Coast Pullover, Love of Gingham Bodycon, Long Colorblock Cardigan, Scallop Edge Lace Crop Top.

Shop the February lookbook.

February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

View the February Lookbook!

Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!

February Lookbook Video

Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More

Thursday Poll:January Lookbook

This January, we traveled to Palm Springs, CA to shoot our lookbook with Alexandra Spencer of 4th and Bleeker. In the book, she takes on the look of a domesticated 70’s wild child as she hangs by the pool and goes about her day in a 70’s ranch style home. The looks are filled with stacked sandals, flowing bohemian prints and ditzy patterns elevated with hard-edged suede, sequins, and funky shades. There’s no doubt this woman is beautifully Free People. Which look is your favorite?

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Blogger Picks: Christina Caradona of Trop Rouge

Grunge has been on our minds. It’s the cool revival of the 90’s with an “I don’t give an F” attitude. Washed and distressed pieces – leather and studs.  We’re channeling Alice Dellal and Kurt Cobain as we layer it on.

Last week we invited some blogger friends down to help us interpret the look. We piled all of our latest cutoff shorts, leather jackets, grunge tees, boots, and washed pieces into a display – letting them go at it: styling and telling us which items they liked best.

First up: Christina Caradona of Trop Rouge

Christina (pictured above in our Long Sleeved Mixed Graphic Baseball Tee, Gilded Santorini Collar, and her own jeans) took on the grunge trend effortlessly.  She looks like one tough chick you wouldn’t want to mess with. Perhaps, because she already has a lot of that come as you are, carelessly sexy look you need to pull it off. The clothes wore so naturally on her, making the trend surprisingly organic and hard feeling at the same time. Below she models in our We the Free Reverse it Kachow Thermal, Denim Cutoff Shorts, and Painted Distress Boot.

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After trying on and experimenting with many items, Christina tells us what her top five picks are for grunge:

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Reverse It Kachow Thermal in Lime, Marakesh Floppy Hat, Destroyed Slouchy Tee in White, Cropped Biker Jacket,  and Vegan Leather Pants

Before she left we asked Christina to fill out a questionnaire for you all. Time to let her speak for herself!

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Thursday Poll: Holiday Lookbook

We’ve been gearing up for holidays for quite some time now, and the release of our November lookbook (staring models Linda Vojtova and Ruby Aldridge) confirms that the festive season is finally upon us. It’s a magical time of year that inspires a uniform of glitter and glitz. Everywhere you look ladies have out their best eye-twinkling sequins. Parties are lined with shining gems in head-to-toe metallics – catching the light and bouncing back an elegant glimmer. The world, for two months or so, becomes spectacularly hypnotizing exactly like this book. Which look whisks you off into the twinkling dreamland?

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Follow Your Feet

What is everybody doing this weekend? It’s First Friday in Philly, it’s Fall – meaning fun stuff like apple picking and pumpkin carving – and Monday is a holiday (for some)!

We just launched this shoe lookbook on our website and I can’t stop looking at it. I love all the little scenarios they created, depicting pretty much everything I want to be doing this weekend – zipping around the city on a scooter or bike, chilling in the park with a book and a puppy, picking up groceries for a dinner party, hitting up a concert, or having brunch with a best friend or loved one.

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Where will your feet take you this weekend??

Click on each image for more info on the shoes pictured.