This week’s StyleFile is an effortless beauty who’s style has a laid back California beach vibe. I don’t know if it’s her long, wavy blonde locks, the colorful friendship bracelets, or the heart tattoo on her wrist that scream Cali, but it’s definitely there. She wears a lot of stellar grunge pieces – ripped and splattered jeans, a slouchy knit hat, baggy tees, and kicks. She’ll then mix it up with an awesome Native American inspired necklace or poncho. There’s no doubt, she looks like your quintessential American girl – active and full of life. Her vivacity can’t be restricted with pompous or tailored clothing – she has no time for that.
we have a cool new page on our website right now where you can shop by girl! so if you’re a ginger, meadow, sandy, candy or lou you can click on them and go to a selection of items just your style. i thought it would be fun for today’s poll to pick an outfit from each shop and see which one you like best, without telling you which girl it is :) so vote for your favorite below and then you can click on each image to go to that girl’s shop!
lou would be in her element at a ski resort where she can snowboard to her heart’s content, and one of the best places for winter activities is lake tahoe. we love squaw valley – which is also where the wanderlust yoga and music festival takes place. lou could stay at the squaw valley lodge where she can ski right out onto the mountain. when she gets tired, she can relax in the outdoor hot tub and then cozy up by the fire in an armchair with a cup of hot chocolate and a good book… even lou needs to indulge herself every once in a while, and for that there’s a fireside indoor spa!
other activities that lou will love can be found at high camp. a scenic ride up the mountain in the squaw valley cable car and she can enjoy ice skating, snow tubing and moonlit snowshoe tours, all with panoramic views of lake tahoe and the high sierra.
for more info on squaw valley click here. the website is referring to this past month as “snowvember” because they’ve already gotten eleven feet of snow – and counting!
lou’s tomboy spirit comes alive during the holidays when she ventures out to cut down her own christmas tree. she thrives in the outdoor elements – for her, winter is all about sledding and snowball fights and roasting marshmallows around a bonfire. she’s not always the sentimental type but if you give the lou in your life any of these gifts you’ll melt her heart for sure…
mittens, winter hats and cozy socks are right up her alley as they’ll keep her warm while she’s out playing in the snow – and a soft blanket to wrap up in when she comes inside is always a perfect gift. a backpack is the only bag for a girl who’s always moving, and you can’t go wrong with some basic skinny jeans and our vneck beheaded tee or jersey raglan top- they’re the type of items that lou will live in! accessories with a hard edge like our vintage belts or the jennifer elizabeth ella cuff are perfect stocking stuffers and lou will definitely appreciate the classic vintage skateboard from our vintage loves collection! finally, throw in some peppermint bark bubble bath (by philosophy) because after roughhousing in the snow all day even lou could use some relaxation :)
lou is our tomboy all american girl who loves the great outdoors – so there is no better summer getaway for her than a cross country road trip. she is inspired by being on the road and the vast American landscape that sprawls out before her. from lush green forest to open plains to desolate ghost towns and sand dunes she drives with the windows down and the music blasting, the wind whipping her hair across her face. she has a bad habit of stopping at western gas stations and rest stops where they sell cowboy hats, dream catchers and native american woven blankets that she picks up as souvenirs. the white topped mountains in the distance take her breath away.
lou doesn’t reach her destination until she can’t go any further – she has reached the pacific coast, and drives up highway one to big sur, one of the most beautiful spots in the US. Here she hikes to a campground to meet up with others and share stories of the road. she swims in the river and takes hikes down to the beach, coming back in time to cook a campfire dinner and go to sleep, exhausted from the day’s activities, under a canopy of redwood trees.
as we told you earlier this week, to get our special web shots for the twisted classics trend, we went to nearby FDR park to get some shots of ‘lou’ on her skateboard. it was a gorgeous spring afternoon and i think we were all a little excited to get out of the office for a bit and enjoy the weather- here are some behind the scenes photos of our team at work!
lou is our guy’s girl – a tomboy with a feminine side who can be sexy without losing her rough and tumble, rock n’ roll edge. she’s the type of girl who can roll out of bed and throw on cutoffs and a t-shirt and walk out the door without any makeup. the key to her style is being ready to hop on her skateboard or bike at a moment’s notice and disappear in a cloud of dust, because she’s always moving – with the wind in her hair and her beat-up sneakers or boots on her feet.
to capture the gritty style and energy that is lou we went to FDR park in philadelphia, a perfect location with its mix of grunge and beauty. it winds around a scenic lake with ducks and blossoming trees and ends under the highway with a skatepark, where the sound of wheels grinding on concrete made our ‘lou’ right at home. here are some of our special shots to give you some insight into the spirit of lou!
She grew up building dams in rivers and climbing trees. She’s been nurtured into one of the boys. She’s adventurous and not afraid of the outdoors. Spontaneity calls to her and Skate parks are where you’d find her, swinging on bars, teasing the air around her. This girl likes to twist her favorite classics – fedoras, cargos, pinstripes and retro sneakers until they are out lived. Say hello to Lou…
I’ve been trying to get into this mindset ever since I watched the Lords of Dog town film starring Heath Ledger and Emile Hirsch (2005) however I don’t think I have the attitude!
As soon as I heard about this trend I jumped straight to Erin Wasson for inspiration (who wouldn’t… right?)
She’s at the top of the hierarchy when it come to skater cool. I take a note out of her book when it comes to styling.