Poll: Hazy Days

Hazy Days come upon us when the sun shines hot in the sky; we think about spending days at the beach, from the early hours of the morning into the evening. This week’s lookbook is all about those thoughts… dreamy thoughts of the ocean, wearing sun drenched denims and washed knits when the sun goes down.

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Intimately Free People: Martha’s Picks

Our intimates e-book features one of our favorite models, the beautiful Martha Hunt, who portrays the sexy/ playful girl in the book. I asked her some questions about our new Intimately Free People line to see what she’s like in real life! Read More

Behind the Scenes in Vietnam

I must say, I have thoroughly enjoyed all the photos and coverage that our catalog team brought back from Vietnam.  The landscape and scenery of Vietnam is breathtaking and its been so cool learning more about a country I really didn’t know much about. Read More

Free People in Vietnam: March Catalog Sneak Peek

For our March catalog, our team traveled across the globe to Vietnam, embarking on a journey that would take them on planes,  boats and night trains, through rice fields and mountains and across ancient bridges, capturing it all on film as they went. It is one of my favorite catalogs to date – in every image there is so much to look at, from the colors and the clothes and beautiful models to the breathtaking landscape and atmosphere of Vietnam. You can feel the energy and joy one feels when traveling emanating from each page. We’ll have lots more to come from this book, shot by Joshua Allen and Thomas Northcut featuring Martha Hunt and Michele Ouellet,  in the days ahead – here’s a little sneak peek!

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Shades of Spring

Mint…it takes on tints of aqua and turquoise, but always maintains its uniqueness; it brings to mind tropical waters, egg shells and spring and leaves behind its fresh taste in your mouth.

Items pictured: Candy Stretch Skinny Jean, Poly Georgette Pleated Blouse, Auburn Pyramid Bracelet, Molly Flower Sheer Top, FP One Floral Lace Tunic, Geo Enamel Cuff, Thunderbird Belt, Totally Tape Graphic Tee, Colored Denim Cutoff Shorts.

Also pictured – Sally Hansen Xtreme Wear Nail Color in Mint Sorbet – the color used in our February lookbook :)

Shades of Spring

Lemon… a ray of sunshine, a light at the end of winter’s tunnel, daffodils and daisies poking their heads out of the ground and the fresh scent of citrus flower… a color associated with joy, happiness, intellect, and energy.

Items Pictured: Girlie Greaser Top, Colored Denim Cutoff Shorts, Babydoll Swing Long Sleeve Top, Auburn Pyramid Bracelet, Neon Spacedye Boot Sock, Printed Long Bed Jacket, Laguna Coast Pullover, Love of Gingham Bodycon, Long Colorblock Cardigan, Scallop Edge Lace Crop Top.

Shop the February lookbook.

February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

View the February Lookbook!

February Lookbook Video

Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More