You’ve all now become acquainted with our new FP girl, Molly. So where do you all like to show your Molly style most? Is it with a cute dress, top, romper, shorts or maybe in an accessory? Tell us where you’re embracing the Molly look!
Our Assistant Graphic Designer is fairly new to the company. She came on the scene with a giant smile and quirky style. To my experience, she showed up in a meeting one day with bright points to contribute and a dress that was to die. Graphically, her designs feel fresh. Fashion-wise, she has a cool vintage look and sticks too it. It’s full of tough to replicate, one-of-a-kind items that always come together perfectly. In Free People terms – the Molly style with its own spin – of this tiny, beautiful, and full-of-light character are freshly inspirational. Read on and see what I mean… Read More
Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.
Which girl do you most identify with from the catalog?
With Valentine’s Day just a week away, we got to thinking about our different fp girls and how they’d style their Valentine’s Day outfits and spend their evening! We asked five girls from around the office who embody Molly, Ginger, Candy, Meadow and Lou to be our models for some Valentine styling and imagined what their ideal night might hold… Read More
Molly has that classic retro look – it’s preppy and sophisticated but in a cool modern way. She takes signature styles and makes them fresh again; her clothes have details such as tipping and pleating and she loves the Peter Pan collar like no other. She’s reserved but her personality exudes confidence… you’ll see her walking elegantly in a city, perched in an old library or quietly sitting in a coffee shop soaking in her thoughts.
Molly is our new style girl who was inspired by the retro things in life; she gives vintage a modern twist! To celebrate Molly’s debut online and in our catalog, we did a special photo shoot featuring FP Jemma, who embodied Molly perfectly – we want to thank the lovely people at One Shot coffee shop in Philly for letting us take photos, be sure to check out their place it’s pretty great – a wonderful atmosphere and delicious food and coffee!
There’s a distinct trend in fashion that has been extremely noticeable around the office these past few months. Employees are embracing their feminine side with a look marked by retro-inspired blouses, peter pan collars, and oxford shoes. The flouncy shirts of the 40’s and 50’s are getting their second life – coming back styled with the coolness of inspirations like Alexa Chung. The retro look couldn’t be more refined and sophisticated, yet adventurous and hip at the same time. We like to pair the lady-like retro pieces back to jumpers and floppy hats for a look that we love so much, we’ve launched a new FP Girl inspired by the trend. Stay tuned next week to learn all about her, but for now, here’s a bit of ladylike and cool inspiration from around the Free People home offices…