Sunday Funday: A few more from Morocco

I’ve had the pleasure of going to one of our catalog shoots, so I know first-hand that our catalog team is amazing and so much fun – these photos definitely capture that spirit! Behind the scenes from our holiday catalog shoot :)

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What a great crew :) Photos by Thomas Northcut.

Catalog Behind the Scenes: Morocco, the 1970s

Here’s the second batch of behind the scenes photos from the 1970s portion of our holiday catalog shoot in Morocco… from a scorching desert landscape to a serene oasis.

Fire-starters.

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Love Elsa’s look in this shot: fp one sequin short, back to cali tunic, tangier maxi poncho, headpiece and lots of layered necklaces. Burning Man, anyone?!?

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This looks so peaceful.

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The Gola Retro Sneakers are my fave.

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Beautiful accessories.

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Beautiful. Photos by Thomas Northcut.

Shop the November Catalog.

Catalog Behind the Scenes: Morocco in the 1970s

There’s something surreal about these behind the scenes photos from our holiday catalog shoot in Morocco.  The lighting, the colors, the vast open landscape, it almost seems like a different planet… where our team became desert warriors on a mission to shoot a beautiful catalog.

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The stunning Tangier Maxi Poncho

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All hands on Marianna :)

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The Zig Zag Lurex Flares

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Loving the car’s headlights :) This was also one of my favorite outfits from the book – I love the layering of the gorgeous fp spun fools gold crochet dress over the floral maxi, worn with the fp one sequin jacket and gola retro sneakers!

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More creative layering: got rhythm velvet crop top over the fp one sequin cami over a vintage tee.

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Desert warriors… aka the fp catalog crew :)

Photos by Thomas Northcut.

Shop the November Catalog.

Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

November Catalog Video: Free People Through the Decades

Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!

The 1920s
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”

The 1950s
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”

The 1970s
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”

Modern Day
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

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1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

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The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

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The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

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The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

color inspiration from morocco

our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…

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so, so beautiful.

shooting our august catalog

when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…

our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate.  they then drove seven hours into the desert, arriving in the dark of night.  when they woke up, this is what they saw:

they had the option of sleeping in the tents, or outside!

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the dressing room.

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clothing takes over…

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our senior stylist gets model klara wester ready for the shoot.

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photographer benjamin alexander huseby at work in the sand.

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pretty set.

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camels in the background.

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from afar.

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models klara wester and hind sahli step out in another look…

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…and up the hill they go.

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the team.

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getting klara ready for another shot.

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tired from a long day.

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footsteps.

big thanks to our producer for these photos :)

shop the catalog here.

free people august catalog sneak peak

“we went back to morocco for 7 days to shoot the august catalog. we traveled from marrakesh to morocco’s “hollywood town” of ouarzazate and then 7 hours into the sahara desert from there. it was an amazing trip… we laughed a lot, slept under the most stunning stars, rode camels… i will never forget this adventure.”

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much more to come…