I’ve had the pleasure of going to one of our catalog shoots, so I know first-hand that our catalog team is amazing and so much fun – these photos definitely capture that spirit! Behind the scenes from our holiday catalog shoot :)
There’s something surreal about these behind the scenes photos from our holiday catalog shoot in Morocco. The lighting, the colors, the vast open landscape, it almost seems like a different planet… where our team became desert warriors on a mission to shoot a beautiful catalog.
Loving the car’s headlights :) This was also one of my favorite outfits from the book – I love the layering of the gorgeous fp spun fools gold crochet dress over the floral maxi, worn with the fp one sequin jacket and gola retro sneakers!
The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.
Pictured, clockwise from top left: Led Zeppelin, one of the biggest bands of the 1970s Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54 Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.
Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.
I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today. We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.
our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…
when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…
our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate. they then drove seven hours into the desert, arriving in the dark of night. when they woke up, this is what they saw:
they had the option of sleeping in the tents, or outside!
the dressing room.
clothing takes over…
our senior stylist gets model klara wester ready for the shoot.
photographer benjamin alexander huseby at work in the sand.
camels in the background.
models klara wester and hind sahli step out in another look…
“we went back to morocco for 7 days to shoot the august catalog. we traveled from marrakesh to morocco’s “hollywood town” of ouarzazate and then 7 hours into the sahara desert from there. it was an amazing trip… we laughed a lot, slept under the most stunning stars, rode camels… i will never forget this adventure.”