call of the wild: behind the scenes

behind the scenes pics from our june e-catalog shoot here at the navy yard in philly! as i’ve told you, day one we shot with martha hunt in our web studio, with her boyfriend as hair stylist. it was such a fun day- he was doing the coolest stuff with her hair, and martha is always a blast to be around – we love her!

our senior photographer showed us this cool camera trick – tape a piece of cardboard over your camera lens with the tiniest little pinhole in the middle:

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the result is this cool ghostly effect:

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day two we worked with andreea diaconu and shot outdoors in the wilderness of the navy yard :) there is a lot of abandoned land down here that used to be used for military barracks and such, so we went to one of the fields and had a pretty entertaining time fending off deer ticks and tending to a few cuts and bruises… andreea was a trooper and looked beautiful as she danced amidst the grass.

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group huddle around the computer to review shots :)

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view the e-catalog online here!

where we work

the website arch daily posted an article on the urban outfitters campus, featuring some gorgeous photos and a really interesting video about the project.  as you may know, urban purchased a group of buildings down at the navy yard, which had been abandoned back in 1996.  the transformation of the buildings was really astonishing, shifting from factory-like spaces meant for the construction and repair of naval vessels to beautiful office buildings where creativity flourishes.

i’ve posted a lot of photos of the campus and our new building on the blog, but these photos by lara swimmer photography give you a much more expansive picture of the campus as a whole and the size and scope of these beautiful buildings where we work.

our old building

our new building

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building 543, where the cafe and cafeteria are located.

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read the article and see more photos and the video here.