NYFW is approaching

New York City is celebrating the very best of fashion this week, New York Fashion week is finally here! We’re heading to the Big Apple to see some shows and to give you a little diary of what New York fashion week is all about. Expect high energy, style savvy details, and fashion at its best.  I wonder what trends the designers will showcase for Fall.

Outfit 1: High Waist Linen Pleated Pants, True Grit Denim Top, Marrakesh Floppy Felt Hat, Melina Studded Satchel

Outfit 2: Linen Striped Romper, Vegan Leather Jacket, Covington Ankle Boot

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Featured Artist: Bernadette Pascua of Decade Diary

Decade Diary is an illustrated diary chronicling past, present interests and future perspectives of a decade lived in New York City, by Illustrator Bernadette Pascua. The second I discovered her site, I knew I had to feature her on the blog. She has a wonderful creative eye, and is a very talented illustrator and collage artist. Her creations convey not only a sophisticated style but a unique take on fashion and the world around her as viewed through New York eyes.

Bernadette was kind enough to create this amazing New York themed collage just for us! Read on to learn more about her and see more of her lovely work.

Collage by Bernadette Pascua for Free People

City lights photo and all watercolor by Decade Diary.
Film still from Andy Warhol’s “Empire”
Press photo of the Neue Galerie
Patti Smith on the Bowery, photograph by Godlis
Press photo of Saturdays Coffee Shop
Press photo of Diner in Brooklyn

New York Skyline

Where in New York do you live?

I live in Brooklyn, in the Southside of Williamsburg, right along side the bridge. It’s such a great location – the city is just a ride across the bridge and most of the buildings on our street are turn of the century cast iron, dating back to the 1800’s. The street is quiet but with a little liveliness that comes from having a row of favorite restaurants like Diner and Marlow and Sons (plus their amazing grocery store Marlow and Daughters).

What do you love most about New York?

I love the constant flux that the city is in. It keeps a great balance of feeling like you are in your own world yet it brings people together in the most odd ways. There’s something magical about the way New York serendipitously brings people into your life. I love those moments of camaraderie New Yorkers can have, all of those chance encounters. Everyday is a big surprise.

Describe a typical day in NYC:

Each day is never the same for me, but I think the most typical day in NYC has to be the Sunday Brunch Day! It’s like an unspoken holiday of sorts that every New Yorker celebrates on the weekend. Waking up later, reading the paper and then going to a brunch with your boyfriend or friends. Then taking a walk around wherever you find yourself going.

What is your favorite coffee shop in the city?

Right now my favorite coffee shop is Saturdays Surf in Soho. It’s on the way to my subway station going back into Brooklyn. It’s a surf shop that has a small counter in the front where coffee can be ordered, there is usually only one attractive guy working the coffee who spends a really long time making your drink, so it always turns out good. They have a casual backyard with simple benches for hanging out which is great in the summer. In the winter looking at all the Surf memorabilia sort of keeps your hopes up for some sun.

Describe New York City fashion in three words:

Of the moment.

Where do you go in New York to get away from the crowds?

I love going to a museum or a gallery for some quiet time. The rows of galleries around 9th Avenue in Chelsea are along some very calm streets. My most favorite museum ever is the Neue Galerie by Central Park. It’s a small and uncrowded museum devoted to early twentieth-century German and Austrian art and design, housed in a beautiful townhouse. So it feels like you are looking at art in someones home. Downstairs it has a Café inspired by turn of the century Vienna, its like being transported out of New York for an afternoon.

How long have you been doing Decade Diary, and how did it come about?

Wow I’ve been doing Decade Diary now since 2009, so four years now! It seems like a really long time but I’ve actually been doing projects similar to Decade since my teenage years. In High School I used to make a lot of xerox copied zines with my Illustrations and stories, and would send or trade them via snail mail. So blogging only seemed like the natural thing to do!

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But you are the mirror

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Fashion Week

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New York Street Scene

www.decadediary.com

Thank you so much Bernadette! xx

Blogger Diary: “Sometimes the light shines bright”

This weekend my mind was running overtime, running overtime with inspiring thoughts. Sometimes I just need a new twist to my weekend in order for the light to come back on again; you can get stuck in a routine and that routine can kill your mind, so Friday I went to New York to see the future Free People collection for June Wholesale. The collection was bright and poppy and reminded me of the Sun, Sand and Sea just what I needed on that brutal cold day.

Being in a new place for a couple of days gave me a new light I saw things that made my inspiration bank fill up and it made me feel alive all weekend, don’t you just love when that happens?

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New York vs. LA Style Contest!

Do you have New York or Los Angeles style?

We’d love to know! Submit a photo of you wearing your favorite FP piece and tell us which city best suits your personal style! We will select a winner for New York and a winner for LA, who will each receive a $250 gift card.

Click here to enter!

Store Style: NY & LA, Part 2

Here is part two of store style featuring our lovely New York girls!

“And love won’t play any games with you
Anymore if you don’t want ’em to
The world won’t wait and I watched you shake
But honey, I don’t blame you
Hell, I still love you, New York”

– Ryan Adams

The sequin button down is perfect for a night out on the town!

The seamless texture top looks too adorable under the velvet overalls.

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How cool are these two? Get the look: vintage tee worn over a sequin skirt or striped dress, vegan leather buttondown and ankle boots!

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A similar look, with a vintage tee worn over the scallop lace tube dress with the printed kimono. So cool!

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The ankle crop colored skinny jean, marled yarn pullover and sugar mountain ankle boot.

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I love everything about this – the reverse it kachow thermal with a seamless layering top underneath, vintage wash straight leg denim, flannel and killer boots.

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Such a cute layered look with the fp skinny cord, sequin cami, anita faux fur jacket and beaded necklace scarf.

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The costas striped maxi dress looks super cool with the marled yarn pullover on top!

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On the left, get a sophisticated look with the extreme flares by adding a button-down shirt, sweater and fedora. On the right, model off duty Brooke Nesbitt spotted in our chevron sweater dress!

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From left to right – the printed kimono looks awesome layered under a thick cardigan; vegan leather to the max with the pleated skirt (coming back in stock soon!), lace button down, vegan leather jacket, and beaded necklace scarf (how cute does it look tied in a bow?!); and another vegan leather jacket on the right.

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Lastly, get this awesome look with the medallion seamless slip, flannel and vegan leather buttondown.

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January Catalog Sneak Peek: NY vs. LA

We love LA… beaches, surfing, sunshine, rollerskating, tacos, convertibles, palm trees, Mel’s diner, the LACMA, Hollywood and more. We love NYC… cab rides, late nights, hot dogs, the subway, the MET, Times Square, the list goes on.  Two iconic cities on opposite coasts that couldn’t be more different, but we love them just the same. Our January catalog is an homage to these two great cities and their individual style, featuring Jessica Hart shot by Chrissy Piper in Los Angeles and Karlie Kloss shot by Guy Aroch in New York City.

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So, of course, we have to ask…

Are you a New York City girl or an L.A. woman?


A Bloggers Diary

“In this modern age everything, everywhere seems to lead the senses outward and away from oneself.  Don’t be afraid of quiet. Find the time for peace and introversion, and life will have new meaning.”

 ~ “The way of Tea” by Aaron Fisher

This Holiday I spent some quality time with my family.  They flew here from Wales and brought with them a new light; I took a step back and soaked in some quiet – we  took peaceful walks  around New York where my eyes were wide open looking for unexpected beauty. And, we snuggled on the sofa with our tummies full of hearty foods until we drifted asleep. Christmas goes way too fast, don’t you think? But hey, another celebration is soon to come, New Years Eve and then a brand new year to look forward too!

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Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

Shop the Holiday Catalog.

Once… Pop-Up Shops

Our limited edition dresses have launched online and in our special pop-up shops! The Pop-Up shops are at our Brentwood, CA and 5th Ave, NYC stores through Sunday and we held special preview parties at both stores last night. Here are some photos of the beautiful pop-up shops that our visual display team designed, the lovely ladies who attended the events, and of course the magical gowns!

Once… in New York City

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Our friend Natalie Suarez stopped by, and Christina Caradona!

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Two of our beautiful designers posing with their limited edition dresses :)

Photo Credit: Nathan Kula

Once…in Los Angeles

In LA we had a photo booth set up so attendees could try on the dresses and have their photos taken. They all looked amazing!

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Photo Credit: Taylor Dunfee

The dresses are now available online or you can see them in person at the two pop-up shops through Sunday 11/13!

Finally, we had a very special performance at our Brentwood store last night – Jade Castrinos performed solo for the very first time and she was amazing. Here’s one of the songs from her intimate set.

What a magical night, from coast to coast!

FP Limited Edition Dresses: Coming in 2 Days!

Just two days to go until we launch the amazing limited edition dresses…

If you’re in New York or LA don’t miss your chance to see these stunners in person at our pop-up shops November 10 – 13!

Another Awesome Job Alert!

Calling all artists, fashion, and design junkies!! Do you love to create inviting atmospheres? Do you constantly add touches of detail to transform a space? Do you understand the Free People brand thoroughly and love the aesthetic, constantly trying to recreate it in your own world?

Free People is looking to hire a District Visual Manager for its Wholesale division to manage all aspects of merchandising for their specific region. The role requires a highly motivated, energetic, and organized individual, who can drive sales through creative ideas and analysis of what works.

Role & Responsibility:

Training and Development:

  • Educate and motivate sales associates, specialists and management in each store within the region about the product, sales goals and merchandising objectives
  • Build the Free People Clientele through customer service and leading by example in the Free People Shop
  • Train associates on how to build multiple sales and use the directives as a guide for putting key looks together

Merchandising:

  • Merchandise the floor space to reflect the Free People Corporate image based on the current trend of the season
  • Communicate and establish effective relationships with visual managers, merchandise managers, selling managers and sales staff to create the Free People Image
  • Utilize and pass out visual lookbooks and directives to ensure our images are being recreated within the department store environment
  • Consistent communication with store management regarding floor space, numbers analysis, selling events and review of specialist performance

Selling Analysis:

  • Analyze and communicate weekly goals to each store of responsibility
  • Review allocations to your individual stores and communicate any issues
  • Submit competitive recaps and detailed weekly recaps
  • Conduct seminars with stores on a quarterly basis

Job Location

New York, NY US

Position Type

Full-Time/Regular

For more info and to apply, click here.

Awesome NYC Wholesale Job Alert!

Interested in being in the thick of the business of fashion? Dying to be a huge asset to a brand growing at a rapid pace? Are you super motivated, ambitious, a fast learner and a fashion and social media junkie with her finger on the pulse of the industry? If so, this could be the opportunity you’ve been seeking.

Free People is hiring an Assistant to the Managing Director of Wholesale! If you’re stylish, organized, good with numbers, and this sounds like your dream job, you just might want to apply. Click here for more details. And, check out a day in the life below:

Could this be you….?

8:00AM: Jump off the subway in the shoes you picked up at the sample sale this past weekend.

8:05AM: Stop into your favorite café to grab a large coffee (you’re gonna need it) and Greek yogurt before heading into the office.

8:15AM: Get to your desk and get organized for the long (but fun) day ahead. You check up on email to make sure that none of the international stores emailed you with urgent matters throughout the night.

9:05AM: What’s this? Free People’s favorite boutique in San Francisco placed an order at the tradeshows, and now they’d like to double it? Great! Forward to your coworker, and then get back to pulling sales data for your boss. Thank god you’re an Excel expert ;)

9:45AM: Big meeting on the calendar at 10! Have to get all of your things together!

11AM: Post meeting time to organize your notes and email the international wholesale team to check up on some of the topics covered. It looks like they’ll be having market visits with big buyers and we want them to have the samples for next Spring to show.

12PM: Short break! Bruno’s dying to go out, and you’ve been running around all morning. First you stop to get a greek salad and green tea, then you head out to walk him for a short bit.

12:45PM: Back to work. You have to put together some packets that will be going out to wholesale’s clients.

1:30PM: Another meeting. This time you’re meeting with your boss and other coworkers about a strategy for getting the upcoming capsule collection into key stores. This takes a lot of analyzing past numbers and behaviors which you’ve been preparing for the past few days.  You take notes for her during the meeting, so that she doesn’t miss a thing.

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2:30PM: You update your boss’s twitter – she asks you to do this sometimes when she’s crazy busy.

2:35PM: Yikes! Don’t forget you have to book her flight for next month (and also don’t forget she’s a vegetarian – you’ll want to select the vegetarian option for her).

3:30PM: Wow your eyes hurt from staring at these spreadsheets…check and see what today’s special is at the café. It’s pretzel day?! Time to grab Suzy and hit that up. Bruno will appreciate the added walk =P

3:45PM: Back to updating our best sellers. That’s so interesting that they ordered so many of that top. You wouldn’t think that it would be right for their customer. Hm..maybe you’ll want to have somebody check up on this.

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4:30PM: Adding some appointments to your boss’s calendar. She needs to meet with Joe, Bob, and Heather about performance in the UK.

5PM: The phone rings. It’s her daughter, let her know she’s on the phone and pass her through.

6:00PM: End of day email check. It looks like you have to begin organizing a showroom appointment for October. You can start that tomorrow, but don’t forget to make a note in your color-coded calendar so you don’t forget!

6:15PM: What? It’s after six already!? You need to email Rachel very quickly to see what ever happened with those samples. Then you’ll get going! Hmm…what should you wear tomorrow?

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Is this you? Click here for more details and to apply – this position is located in New York City.