The Cabin: Behind The Scenes, Part 2

Today I have another beautiful batch of behind the scenes images from our December short film and catalog shoot in Maine.  I can’t get enough of these photos…this time of year, as the first flakes of snow blanket the ground around us and evenings get darker and darker, I find myself longing for a cozy cabin to retreat to.  I look at these images and dream of shaggy carpets, the crackling of a flame in a fireplace, frosted windowpanes, and someone to snuggle up with and wait out the winter. Read More

December Catalog Behind The Scenes

The beautiful December catalog — shot by Guy Aroch — and its accompanying film, The Cabin — directed by Carlos Veron and Guy Aroch –feature the lovely Noot Seear and Jacques Naude at a cabin in the naturally gorgeous state of Maine. I was lucky enough to attend the last day of the shoot, and let me tell you, it was a magical experience. Read More

Beautiful Couple: Noot Seear & Jacques Naude

Today is quite the exciting day for us – it’s the launch of our December catalog, as well as the premiere of our newest short film, The Cabin! Both star one of our all-time favorite duos: Noot Seear and Jacques Naude. Being in the presence of these two is certainly something special. Read More

December Catalog Sneak Peek: The Cabin

In our December catalog and its accompanying short film, we introduce you to another love story… the story of Noot & Jacques.  You may have seen some photos on our instagram featuring these two over the past few months, as well as in our “Before Sunrise” holiday shop. For this catalog and short film, we followed the couple up to a cabin in Maine for an intimate glimpse into their world.  Read More

Braid Tutorial with Dennis Lanni and Noot Seear

I have a special treat for you today! The amazing Dennis Lanni, who has done the hair for a number of our catalogs (including May and July, pictured above), demonstrates how to do one of his favorite braid styles on model Noot Seear. Hope you like!

Office Snapshots





On the right, the we the free reversible thermal looks awesome with the embellished friendship cuff!



On the right, the rad sugar mountain ankle boot.


On the left, another shot of the chambray floral overall.




On the right, the new romantics mesh poncho.



On the left, the super-cute miles of lace dress.

photos via our instagram.

february catalog sneak peek!











our february catalog was shot in southern california by photographer jason lee parry and features models martha hunt, chrishell stubbs, jessica mau and noot seear.  each model was chosen to represent one of the free people girls – ginger, candy, lou and meadow, and an overarching theme of love is present throughout. the catalog drops tuesday, stay tuned!!

these amazing photos were taken by our videographer and looking at them is just deepening my longing for spring…you can almost feel the sun radiating out of the images.