Sneak Peek: Julia Stegner by Guy Aroch for Free People October

I’m so excited to give you a sneak peek of one of my favorite catalogs of this year! Photographer Guy Aroch has the magic touch… I love everything he does – and model Julia Stegner looks stunning in these perfect Fall looks.







The catalog drops on Tuesday. Stay tuned!

behind the scenes – rumi’s shoot

our third and final october catalog model, rumi neely, was photographed by her boyfriend colin sokol at the home of our senior designer in mt. airy, philadelphia. i posted some photos of the gorgeous home the other day, and here are some photos from rumi’s day of shooting there.





rumi 016_2








stay tuned for a video tour of the house coming soon!

rumi at free people

you guys might remember a while back, we had a couple of our summer interns set up a makeshift “store” in our office, filled with items that were actually going to be used in our october catalog.  well the purpose was to create a really nice environment for when rumi neely came into our office, so she could experiment with all of the items and choose her outfits for the shoot!  i went up and hung out with her for a little bit and snapped some photos. both rumi and her boyfriend colin are incredibly sweet and down to earth people and work so well together, they’re fun to watch :)










above image was taken by colin.







check out the rumi’s philadelphia photo diary on her blog, too :)

sneak peek – home sweet home

for rumi neely’s shoot in the october catalog, our team went to the home of our senior designer behind our fp one line and store design.  located in mt. airy, philadelphia, her house is everything you would imagine for someone with her creative spirit.  from the outside it looks like villa you’d see in the south of france, and on the inside it is full of treasures she has collected during her travels (she spends six months of each year in india).

a video is coming soon, but here is a special preview of her beautiful home.





























all about rumi

get to know a little more about our third october catalog model, rumi neely!

If you could go anywhere in the world, free of cost, where would you go?

Stockholm – They have amazing street style! I love checking out Swedish blogs.

If you were stranded on an island, what three things would you want with you?

My cat, kumo, my ipod, and sunscreen.


photos from her blog, fashiontoast.

How would you describe your personal style? What are your favorite items from Free People right now?

I like really casual pieces with slightly off silhouettes and details that set them apart. I love platform heels.  It’s slightly grungy or hippie, whatever mood I am in that day. My favorite item from the free people shoot were the gee wawa fatale platform boots!


What is your biggest fear?

Being buried alive!

Winter, spring, summer or fall?


What color are you?

Blue…not to sound depressing.


photo from her blog, fashiontoast.

What is your favorite hobby?

Going to thrift stores! I love the randomness of thrift stores and seeing what your instinct guides you towards.

If you could spend a day with anyone – dead or alive – who would it be?

Andy Warhol.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was Monsters of Folk…some other bands on my ipod are Band of Horses, Julian Casablancas and Sigur Ros.

If you weren’t a fashion blogger what would you do?

Focus more on my vintage store. I’d love to be a vintage buyer or photographer.

When you started your blog did you ever think it would become the sensation it is today?

Never! I’ve thought about changing the name but I don’t think I can now.


shooting the free people catalog.


with georgia larsen in philly for the free people shoot back in july. via dora’s fur.

more from rumi’s visit to our office and behind the scenes of her shoot to come :)

behind the scenes – georgia’s shoot

our second catalog model, georgia larsen, was photographed by one of our studio photographers, nathan kula, at and around his home in northern liberties philadelphia. here’s a look at her day of shooting in behind the scenes photos taken by thomas northcut.



























how rad is that last shot with the bridge and skyline in the background?? i love all these photos.

all about georgia

time to get to know our second october catalog model, georgia larsen!

What is your theme song?

At the moment it’s Edward Sharpe and the Magnetic Zero’s – 40 day dream. It instantly makes me feel on top of the world.

If you could go anywhere in the world, free of cost, where would you go?

I’d love to go to India as I’ve heard it’s a really life changing experience. I’d make sure I picked up some Indian jewelery too!

If you were stranded on an island, what three things would you want with you?

A computer (I’m addicted to the Internet), my dog Dora and a huge set of speakers so I could dance to incredibly loud music.

in philly for the free people shoot this past july.

How would you describe your personal style? What are your favorite items from free people right now?

I’ve always been pretty bohemian – I love messy hair and clothes that look a bit disheveled. I think my favourite look is to mix something pretty with something grungy. I’m totally obsessed with Free People shoes, especially the Doub studded clogs and the sling back wood platforms. I’m also in love with the Fields of Lace dress.


from her blog, dora’s fur.

What is your biggest fear?

My biggest fear is boredom – I always need to be on an adventure or doing something that makes me feel inspired.

Winter, spring, summer or fall?

It’s got to be spring. In England, we don’t really get good summers but our spring is beautiful. I love how hopeful and excited people feel in spring as the winter is finally ending and the flowers begin to peek.

What color are you?

Coral. I don’t know why, but I always feel attracted to warm colours. Whenever I see something coral I have to stop and look.

What is your motto?

I know it’s so cliché, but I’ve never found a motto to be as true as “what doesn’t kill you makes you stronger”. The more experiences I gain, good or bad, the easier things get.



What is your favorite hobby?

I’ve got so many it’s hard to pick one. Traveling is pretty high up there, I’m fascinated by other cultures and addicted to the excitement of it.

If you could spend a day with anyone – dead or alive – who would it be?

Probably Devendra Banhart – he looks like he’d be a lot of fun. I love how undeniably eccentric and original he is.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was by Natty – he’s a British reggae musician. At the moment my ipod is full of the Black Keys, Dan Auerbach, Kings of Leon and a lot of hip hop.

What is your dream job?

For a while now I’ve been hoping to get into fashion buying. Anything that involves trend prediction, research and travel always gets me excited.



What inspired you to start a blog?

Initially my friend Jemma inspired me to start a blog as I was fascinated by her blog, Frontier Magic. I had a desperate need for a creative outlet, and a blog just seemed the perfect solution for that.

What influences your style?

Sometimes I don’t know what influences my style – I just find myself being naturally drawn towards certain looks. But I think the blogging world has had a massive effect on my style as I can easily spend hours looking at blogs. I find them far more interesting than fashion magazines.

How would you define your signature look?

It’s usually a vintage dress teamed with some ankle cowboy boots and socks. I’m also pretty addicted to denim cut offs…


from her blog, dora’s fur.

What designers are you inspired by?

I’m obsessed with anything by Miu Miu. They do the most incredible accessories and print designs. I’m also a fan of Chloe, Alexander Wang, Charlotte Ronson and Christopher Kane.

What’s your most memorable experience whilst blogging?

It’s got to be doing the photoshoot for Free People!



How was your free people experience?

Incredible. The team who work for Free People are some of the loveliest, most creative people I have ever met. I feel such a connection with the brand and I couldn’t have asked for a better experience.


check out georgia’s blog, dora’s fur, and view our october catalog right here!

behind the scenes – natalie’s shoot

here are some more photos from behind the scenes of natalie suarez’s day of shooting! as mentioned, she was photographed by her sister dylana at the home of our creative director.  and if the location looks familiar, that’s because we featured it in our second episode of home sweet home back in april – if you missed it, check it out here – it’s pretty amazing.

these photos were taken by thomas northcut and i think they capture the atmosphere on this day of shooting beautifully :)























view the catalog online here.

all about natalie

get to know the first of our three october catalog models, natalie suarez!

What is your theme song?

I’m in love with all Bob Dylan songs. He explains things about life so clearly in his music. My two favorites are “Don’t think twice, it’s all right” and “Like a rolling stone.”

If you could go anywhere in the world, free of cost, where would you go?

I would go to Europe! It would be a dream trip for me.

If you were stranded on an island, what three things would you want with you?

If I were stranded on an island, I would want to have food, shelter, and possibly a computer, though there probably wouldn’t be wifi. Maybe even a guitar just to keep me occupied!

with her sister dylana outside the free people home office.

How would you describe your personal style? What are your favorite items from free people right now?

My personal style is really a mix of everything. I don’t just stick to one particular look. I wear a lot of vintage pieces that I mix in with designer finds and basics. I like to wear things that are unique so that I stand out from a crowd. My favorite items from Free People right now would have to be the gorgeous BodyCon dresses and the fitted lace blouses. I love how you can layer anything with Free People and it looks totally cool and beautiful. I love Free People’s soft fabrics and vintage inspired prints.

Oct Catalog Shoot 7-10 047

Oct Catalog Shoot 7-10 043

What is your biggest fear?

Hmm, my biggest fear would probably be to lose someone I really love. I need my family and friends to keep me grounded.

Winter, spring, summer or fall?

That’s hard to pick. I love Spring and Fall. Both such beautiful seasons.

What color are you?

I would say my color is Green. I don’t know, I’ve always had this thing for dark olive or forest green shades.

What is your motto?

Just go with the flow. Try not to take everything so seriously. Things always happen for a reason.

What is your favorite hobby?

My favorite hobby would be singing and playing my guitar. It’s such a great way to release my energy and just let go. It gets me to really feel my emotions. And it’s really something so personal to me.


If you could spend a day with anyone – dead or alive – who would it be?

I would spend the day with Jane Birkin. She seems like such a beautiful soul with so much talent. I would love to hear her story. She was an icon, but has so much mystery.

What’s the last album you bought? What else is on your ipod right now?

I recently got all the Rilo Kiley music. I’m obsessed with them. All their songs are great for driving in the car or just sitting in the subway. I also really love M.I.A, Vampire Weekend, Sun-kil Moon, Led Zeppelin, Paolo Nutini, and of course Bob Dylan. I really like all kinds of music.

If you weren’t a model what would you do?

If I weren’t a model, I would probably be focusing on music more. Also, I have always loved the whole college atmosphere. It seems like so much fun and I do enjoy learning and doing normal things like attending class. I plan on finishing college in the future. But for now, I’ve been really lucky with modeling and I love that I get to constantly meet new people and see new places.



What inspired you to start a blog?

My sister, Dylana of the fashion blog, “Nana in Wonderland” first had a blog. She introduced me to the whole blogging community and I was fascinated. The photography and styling was so inspiring. I started blogging a bit on her blog, then decided to start my own. I’m so happy I did start blogging. It has brought me so many amazing opportunities.

What influences your style?

So many things influence my style. Editorials, street style photos, and music influence my style. Some days I’ll feel like dressing down if I’m having a mellow day and others I’ll throw on some heels and some really amazing vintage. The blogs influence my style as well. People are constantly updating with the latest images and you can’t help but take note of what looks amazing in the photographs and embracing that into your own personal style.


What designers are you inspired by?

I’m inspired by Alexander Wang, Dries Van Noten, and Miu Miu. Those are just a few of my favorites.

What’s your most memorable experience whilst blogging?

My most memorable experience while blogging was getting contacted by Free People to appear in the October catalog. It was such a dream come true. I couldn’t believe it when I got the message. I feel so lucky and am so happy! I’ve been collecting Free People catalogs for years. I find them so inspiring. The styling and photography are so beautiful every single time. I’m a huge fan.



How was your free people experience?

It was truly amazing. Everyone at Free People was so inviting and just so much fun to work with. We had a lot of laughs! The Free People clothes are also so so beautiful. I loved every piece I put on and they all work so well together, mixed and matched. It was amazing to be shot by my sister, Dylana, as well. I feel we really captured my personal style and the Free People vibe. We all worked together really well and nailed the shoot! I loved working with everyone at the team in Philadelphia and I hope to work with Free People again in the future. The whole experience was just something I will never forget.


be sure to check out natalie’s blog, natalie off duty! the october catalog can be viewed in full right here.

our october catalog

here at free people we are so inspired by fashion bloggers – we love seeing how they express their personality and fashion sense through their blogs.  there is no denying the influence they’ve come to have in the fashion world and we love it, because they’re real girls.  so we invited three bloggers, each with their own unique look and style, and asked them to model in our catalog.  we wanted the shoot to be natural and fun, and capture them in their element.  each blogger had the freedom to style their own outfits and were photographed in the homes of three of our employees, each with their own personal photographer.

the outcome: a visual diary of three girls who love to have fun with fashion.

natalie suarez makes the world of modeling more personal by sharing her off duty style, fashion inspiration, and passion for music on her blog natalie off duty. natalie was photographed by her sister dylana suarez (of the blog nana in wonderland) at the home of our creative director in northern liberties, philadelphia.

england-based georgia larsen is the free-spirited blogger behind dora’s fur, where she shares her eclectic style, fashion inspiration and personal photos and stories. georgia was photographed by our studio photographer nathan kula, at his home in northern liberties, philadelphia.


rumi neely has become an international sensation through her blog fashiontoast, where she showcases her impeccable style in editorial-quality photos taken by her boyfriend colin sokol. rumi was photographed by colin at the home of our senior designer in mt. airy, philadelphia.

the catalog will be available online and in the mail on october 5th.

October Catalog Sneak Peek

you guys may have heard by now that our october catalog features three lovely fashion bloggers – natalie suarez, georgia larsen and rumi neely.  we’ll have lots of great stuff for you on the blog in the month ahead including behind the scenes videos, photos and interviews with each girl.

here’s a sneak peek of what’s to come!








rumi 016_2






the catalog drops october 5th.