2011: A Look Back

Our catalog team traveled around the world…

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…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!

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We worked with so many beautiful models…

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We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.

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We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…

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We were influenced by decades past…

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…and by trends like mod and grunge.

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We brought you festival coverage from Pitchfork and Outside Lands

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We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.

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We made so many lovely blogger friends!

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Many crafts were made, and we held our first crafting events in Cambridge and NYC!

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And, some new furry faces popped up in the office :)

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2011 was a good year :) Here’s to making the next one even better!

Happy New Year!

xoxo

Free People

San Francisco Photo Diary

“Take another little piece of my heart…”

San Francisco is the only other city I’ve lived in besides Philadelphia.  A few years ago I drove across the country with a friend and when I got to San Fran I fell in love with it and decided I wasn’t leaving.  The vibe of the city is unlike anywhere else – a unique blend of creativity, individuality and a bit of artistic madness. It always brings to mind the Jack Kerouac quote:

“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!”

There’s a reason he, too, was drawn to the musical beat of San Fran.

The city is alive with music, all hours of the day and night – when I lived there it wasn’t, “what are we doing tonight?” it was “what show are we going to tonight?”  It’s a place where you never feel lonely, because even if you are alone you’ll always meet someone on the street or in the park or on the barstool next to you with a smile and a friendly ear. And it’s a city where no matter how big it is, or even if you’re at a festival with thousands of people, you can still run into an old friend.

Philly is my home but I will always love the city by the bay.

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Festival Fashion at Outside Lands – Day Three

Outside Lands 2011 has come to a close and what a magical weekend it was… Sunday was another gorgeous sunny day in Golden Gate Park and once again Free People was everywhere we looked. The girls in San Francisco definitely know how to do festival fashion right! Read More

Festival Fashion at Outside Lands – Day Two

The weather could not have been better today at Outside Lands! Uncharacteristically, the sun was shining all day and burned through the San Francisco fog.  Also? Free People was everywhere! We ran into so many girls wearing FP duds and carrying our tote bags. Here’s a look at the fashion on day two shot by Erin of calivintage.com!

The striped lace inset top from last year!

Love this combo of leopard, fringe and our seed bead necklace.

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One of my favorite looks from today.

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Love how she knotted our pieced together maxi!

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Free People bag and Joe lace up over-the-knee boots!

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Natalie, looking amazing in our forbidden garden mesh maxi!

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My favorite photo of them all :)

More coming tomorrow!

Photo Credit: Erin Hagstrom, calivintage.com

Festival Fashion at Outside Lands – Day One

Outside Lands kicked off today in Golden Gate Park and attendees were definitely rocking their best festival fashion! Everywhere we looked there was amazing style, with lots of maxis, boots, braids, funky accessories and of course Free People! Read More

Outside Lands 2011: Greetings from San Francisco!

After a long day of traveling I have arrived in San Francisco for Outside Lands 2011! I am staying downtown and I must say when I took the subway from the airport and got off at Powell street, the famous spot where the cable cars turn around, so many memories came rushing back from when I lived here.  I can’t wait to get over to Haight Ashbury and Golden Gate Park! Read More

Festival Fashion for Outside Lands from our Norcal Stores

Yesterday I showed you some festival styling ideas that I’m thinking about rocking at Outside Lands 2011, and today it’s time for the ladies who work for our Norcal stores who I’m attending the festival with! Read More

Festival Fashion for Outside Lands 2011

I am so excited for Outside Lands in San Francisco this weekend!

Festival fashion at Outside Lands differs a little bit from the other summer festivals because of its location. Read More