About a Girl: Amy Soderlind of San Francisco

Not long before I went to San Francisco for Outside Lands, one of my co-workers sent me a link to a blog that she thought was worth checking out, called Refuses to Label. I clicked on the link and spent the next hour or so perusing the inspirational posts and photos on the blog. The writer, Amy Soderlind, is a stylist and writer living right outside of San Francisco on a beautiful farm. Her style is impeccable and I love her poetic way of writing – check out some photos below, along with a writeup about what she loves most about her city.

San Francisco carries character and integrity in every little crevasse of her small size. Take a walk and in just two blocks you are in another world. New smells, subcultures that I must sit and appreciate, really take in. I go nowhere without my note/sketch pad, and I do say: the most incredible quotes come from some of the crazies on the morning MUNI rides. I love that I can get from one end of the city to the other in less than 30 minutes.

The history that she holds also brings many like minded free spirits to live and create… the Beat Generation AND the Summer of Love?  yes please.

Taking Sundays to myself… City Lights Books, Trieste and Vesuvio: reels playing in my mind of Kerouac perusing the shelves and writing on the small table tops… Ginsberg spitting out words and phrases that still blow our minds today. The De Young or MOMA…. and yes, the many many beautiful small ma and pa vintage shops that I tend to spend far too much time in.

My favorite thing about this city? The beautiful people that are apart of my life here…. extraordinary talents that make my life rich with happiness.

Dressing in San Francisco is a year round challenge. Our summers are in October (for 3 short weeks) and the rest of the year is unpredictable with certainty of daily fog. I actually love this very variable when it comes to dressing – You can wear boots! Socks! Hats! Scarves! Jeans! Layers…. opens up doors of options that usually are shut tightly in August.

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In this Look: Vintage Crochet Dress, Vintage black leather belt, AA Hat, Vintage combat boots, Afghan Necklace

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In this Look:Thrifted Harem Pant, AA Tank, Vintage Cord Bomber, Diesel Boots, Panama Bag, Painted Bird Glasses, All Vintage Jewelry from around the Globe.

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In this Look: Ernest Sewn High Waist Denim, Crop Tee, Vintage Bag, Vintage Belt, Vintage Jewelry Africa and Bali, Printed Silk Jacket.

Photo Credit: Lauren Goodman

Here are my current Free People favorites:

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Stretch Suede Leggings, Zipper Ankle Boot, New Romantics Pleated Tunic, Nova Drawstring Bucket Bag.

Girl’s got good taste! I’m telling you, she is one to watch… refinery 29 just featured her this week! And be sure to check out her amazing blog, Refuses to Label. Thank you Amy!

Tunesday: Vetiver x Yours Truly

Vetiver – The Errant Charm from Yours Truly on Vimeo.
I felt it was appropriate to post this video today for a few reasons: one, Vetiver played at Outside Lands; two, it features some pretty San Fran scenery; and three, the video is by Yours Truly, who we had the pleasure of meeting at Outside Lands this weekend! They are some of the nicest guys I’ve met and I’m a huge fan of their videos. Check it out and let me know what you think!

 

Festival Fashion at Outside Lands – Day Three

Outside Lands 2011 has come to a close and what a magical weekend it was… Sunday was another gorgeous sunny day in Golden Gate Park and once again Free People was everywhere we looked. The girls in San Francisco definitely know how to do festival fashion right! Read More

Festival Fashion at Outside Lands – Day Two

The weather could not have been better today at Outside Lands! Uncharacteristically, the sun was shining all day and burned through the San Francisco fog.  Also? Free People was everywhere! We ran into so many girls wearing FP duds and carrying our tote bags. Here’s a look at the fashion on day two shot by Erin of calivintage.com!

The striped lace inset top from last year!

Love this combo of leopard, fringe and our seed bead necklace.

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One of my favorite looks from today.

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Love how she knotted our pieced together maxi!

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Free People bag and Joe lace up over-the-knee boots!

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Natalie, looking amazing in our forbidden garden mesh maxi!

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My favorite photo of them all :)

More coming tomorrow!

Photo Credit: Erin Hagstrom, calivintage.com

Festival Fashion at Outside Lands – Day One

Outside Lands kicked off today in Golden Gate Park and attendees were definitely rocking their best festival fashion! Everywhere we looked there was amazing style, with lots of maxis, boots, braids, funky accessories and of course Free People! Read More

Outside Lands 2011: Greetings from San Francisco!

After a long day of traveling I have arrived in San Francisco for Outside Lands 2011! I am staying downtown and I must say when I took the subway from the airport and got off at Powell street, the famous spot where the cable cars turn around, so many memories came rushing back from when I lived here.  I can’t wait to get over to Haight Ashbury and Golden Gate Park! Read More

Festival Fashion for Outside Lands from our Norcal Stores

Yesterday I showed you some festival styling ideas that I’m thinking about rocking at Outside Lands 2011, and today it’s time for the ladies who work for our Norcal stores who I’m attending the festival with! Read More