Paris in the 1920s: Behind the Scenes

The second batch of behind the scenes images from our 1920s shoot in Paris!

Photos by Thomas Northcut.


I *love* this look of a fancy dress toned down with a plaid shirt – definitely something I’ll try this holiday season…

















Oh what I would give to spend this weekend dancing down cobblestone streets in the moonlight,  spinning on carousels and hanging out in dimly lit Parisian cafes…

November Catalog Video: Free People Through the Decades

Here is the beautiful video to accompany our holiday catalog, “Through the Decades.” It’s so fun to watch the models breathe life into each magical era!

The 1920s
Models: Elsa Hosk, Zuzanna Bijoch, Julia Bijoch
Music: Frehel, “La Vraie de Vraie”

The 1950s
Model: Elsa Hosk
Music: Charlie Feathers, “That Certain Female”

The 1970s
Models: Elsa Hosk, Marianna Santana
Music: LA Vampires vs Zola Jesus, “In the Desert”

Modern Day
Models: Elsa Hosk, Tallulah Morton, Chrishell Stubbs
Music: Deerhoof, “The Merry Barracks”

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.



1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.




The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.





The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.





The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

saturday in philly

saturday was a beautiful day in philly, the perfect day to take a long walk around the city.  my destination was broad street, for the philadelphia international festival of the arts (PIFA) street fair taking place all day long.  i took the long route from my place in old city and walked through my favorite neighborhood, society hill. it’s such a charming part of the city – full of historic buildings, red brick, adorable town homes with front stoops and the occasional cobble-stoned street.


passed this adorable little park hidden behind brick walls, that i’d never seen before!







this guy was going around asking people to wear a mask of his face for a photo, for a school project.  after obliging, i asked him to do the same :)


i finally made it to broad street where there was a palpable excitement in the air.  two stages with live music, street performers, food vendors, a ferris wheel and more lined the avenue of the arts for the PIFA street fair, with this year’s inspiration coming from paris in the early 20th century.



this contraption was attached to a giant crane that lifted it in the air for a performance by la compagnie trans express, which, sadly, i did not get to see.



i noticed a crowd of people gathered around something and went closer to find them taking pictures of…a vine?



and then the vines started to move.


they are a part of a performance art group called “the living vines,” and it was probably one of the coolest things i saw at the street fair.



the way they twisted and contorted themselves was so amazing…i literally couldn’t take my eyes off of them!






sometimes the most random days end up being the best :)

guest post: martha in paris!

by now you guys have seen the lovely martha hunt on our website and in our catalogs, but did you ever wonder what her real life is like? martha was kind enough to put together a post about a recent trip she took to paris for our blog!


I had the lucky task of jetting to Paris for a couple of weeks to schmooze with clients. The City of Lights has a lot to offer, so I try to fit in as much as possible in between castings!

I checked out the Montparnasse Cemetery on the left bank.  It is a hauntingly beautiful cemetery jam-packed with tombstones of many famous names, including the legendary Serge Gainsbourg and philosopher Jean Paul Sartre.  Rest in peace!

Donned a black bob – I loved my Mia Wallace moment. Elderflower juice takes me to my happy place– you just can’t find it in the states!

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Luckily I bumped into one of Free People’s very own, the lovely, Lauren. I hung out with her and her friend, and one of my favorite photographers, David Bellemere. Tres chic!

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Je ne sais pas?

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The American explorer in me values a good road trip. My boyfriend and I drove to a town called Cambremer, two hours northwest of Paris. We visited Chateua Les Bruyeres, which happened to be the perfect spot to rock my new Free People skirt! We rode bikes, tried local cuisine, checked out a few Normandy towns, but mostly enjoyed the country view. Not too shabby! One hard lesson learned: tripe is a delicacy that consists of intestines, not fish.

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“Je moooooo fous!”

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Never miss a photo op…

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…never leave a field un-frolicked.

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Back in town, stolling through the Place des Vosges.

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I can’t leave Paris without having grilled-over-an-open-fire-steak at my favorite restaurant, Robert et Louise! It’s located in the heart of the Marais district.

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Model or C.I.A. agent? I’m a woman of many faces, er well— hair do’s.

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I shot at Hotel Le Meurice with famed photographer Guy Aroch. Just another hard day at the office!

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Not a bad view. The Eiffel Tower in the distance fades away. Until next time, Par-eeeeeh! Bisous! X

a day in the life: michele ouellet

you may recognize this girl from some free people catalogs! she modeled in our december ’09 and january ’10 books, and i interviewed her back then for the blog. michele often works in paris – and hung out with our team while they were shooting there – so i asked her for a little rundown of her ideal day off in paris!

paris! such a fun, beautiful city. i love working there and no matter how many times i visit there is always something fabulous to discover! the city is set up in such a way that nearly every corner you turn, a gorgeous monument or bridge or statue or building is right in front of you. there is so much to take in! whenever i have some time to kill between castings i explore st. germain and le marais or pop into one of the many museums. my perfect day off would look something like this…

read more for the full post!

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thursday poll – edition 128

have you guys checked out our january lookbook, featuring french blogger miss pandora? i love it – it doesn’t hurt to have the beautiful city of paris as the backdrop :) which look do you guys love most?

look one:

look two:

look three:
outfit three

look four:
outfit four

look five:
outfit five

look six:
outfit six

(click on the images to see details on each outfit)

now vote!

behind the scenes – january lookbook

in order to capture the magical feel of paris for our january lookbook, our stylists returned to the city to shoot it with french blogger louise ebel, also known as miss pandora! a parisian beauty with striking red hair and eclectic style, she wears the clothes from our january book perfectly. here are some shots of our stylists in paris, and behind the scenes of the lookbook shoot, which was photographed by louise’s friend chloé le drezen who often takes the photos for her blog.







go see the january lookbook here!