our december catalog photographer

get to know our amazing december catalog photographer, chrissy piper!

How did you first get involved with free people?
I had a friend who worked on the team that did in-store installations for Anthropologie. She mentioned that my work seemed perfect for Free People. Soon after that, I brought my book in to meet with Carrie (our videographer).  At the time I shot mostly music (my book had portraits of Cat Power, Evan Dando, The Yeah Yeah Yeahs, Paul Westerberg, etc.) so we sat there nerding out on music for a long time. Not long after they booked me for my first shoot :)

When did you know you wanted to be a photographer?
I’d say pretty early on. As a kid my Mom would give me her camera (without film in it) to walk around taking pictures. One day the camera stopped winding. When I went in to ask my Mom about it, she realized that there had been a roll of film in the camera. When the film came back from the lab, there were lots of photos of one trash can, shot from all different angles. She asked me what I was taking a photo of and my response– “I was waiting for Oscar to pop out.” So, I think wanting to be a photographer has always been inside of me.

What kind of camera do you use? Do you always have a camera on you?

The camera I use more than anything is my Leica M4. I love it and for me, nothing really compares. When shooting something that needs a quick turnaround or digital, I use a Canon Mark II or 5D Mark II.
Yep, I always have a Yashica T4 in my little bag!

Who are some of your personal favorite photographers?
There are so many! Always inspired by others– Robert Frank, Helen Levitt, David Bailey, John Heartfield, Sylvia Plachy, Tim Walker.

dec catalog shoot utah 089

the photographer at work, shooting our december book.

How was your experience shooting the Free People catalog?
I love shooting with the Free People crew. I feel like Doub (our creative director) and I share a really similar vision of the shoot and it’s just really great (and inspiring) to bounce ideas off of one another. We all worked really hard but had a great time doing it! I also love the girls that were casted for this shoot. They were both very confident as well as (naturally) beautiful.

dec catalog shoot utah 141

Is there a particular shot in the catalog that you love most?
I love the center photo of Martha standing in the road. She just looks so bad ass to me!

dec catalog shoot utah 148

How would you describe your personal style? Do you have a favorite item from our December catalog?
My “style” is pretty much Tom Boy with a few “girly” essentials! There were so many clothes (and boots) on this shoot that I wanted!!!

I can’t tell you how many times my assistant Autumn and I were like “I WANT THAT!” The red leather jacket Martha is wearing on the motorcycle is amazing as well as the black crotchet dress. Oh and I’ll take all of the boots in the catalog!!!

I loved your three records show and thought the whole concept was awesome! What are the three records that changed and/or inspired your life?

Thank you! The Three Records Zine has been like my baby for years so it means the world when people really get it.
Here are my records from the first issue:

Chrissy Piper 3 Rec Page (2)

Where do you live? What are your favorite things to do there?
I currently live in Los Angeles. Most of my time is spent in bookstores (Skylight and Family books) or the Pacific Ocean (surfing).

here’s some more of chrissy’s work:




tomboy photographer into music, bookstores and surfing? a girl after my own heart :) check out her website here, and view our december catalog here.

dispatches from doub

one of our most inspiring fp girls, our creative director, has started a twitter! follow her to get the updates on her day’s activities from lunch to xmas tree decorating :) i’m so excited, i always wanna know what she’s up to!

prop shopping for our next vintage loves shoot!


propped out!!


my pride and joy!

follow doub’s twitter here!

november catalog chapter six: the photographer

as mentioned, chapter six of our november book was shot by eric kvatek.  whenever i find out who is shooting our catalogs i immediately look up their websites to check out their work, because our team always picks such amazing photographers to work with.  well this one is no different- here’s some of his photography that i love.



wrap me in a sweater


eric also shot our october 2008 catalog which featured we the free and is one of my personal favorites:



i think he does an amazing job integrating the models and clothing and the surrounding landscape in his work.

here he is with model jessica mau in iceland during the shoot (via his blog):


i love these off duty shots he took of jessica mau and julia hafstrom:




view more of his work here!

rumi at free people

you guys might remember a while back, we had a couple of our summer interns set up a makeshift “store” in our office, filled with items that were actually going to be used in our october catalog.  well the purpose was to create a really nice environment for when rumi neely came into our office, so she could experiment with all of the items and choose her outfits for the shoot!  i went up and hung out with her for a little bit and snapped some photos. both rumi and her boyfriend colin are incredibly sweet and down to earth people and work so well together, they’re fun to watch :)










above image was taken by colin.







check out the rumi’s philadelphia photo diary on her blog, too :)

all about rumi

get to know a little more about our third october catalog model, rumi neely!

If you could go anywhere in the world, free of cost, where would you go?

Stockholm – They have amazing street style! I love checking out Swedish blogs.

If you were stranded on an island, what three things would you want with you?

My cat, kumo, my ipod, and sunscreen.


photos from her blog, fashiontoast.

How would you describe your personal style? What are your favorite items from Free People right now?

I like really casual pieces with slightly off silhouettes and details that set them apart. I love platform heels.  It’s slightly grungy or hippie, whatever mood I am in that day. My favorite item from the free people shoot were the gee wawa fatale platform boots!


What is your biggest fear?

Being buried alive!

Winter, spring, summer or fall?


What color are you?

Blue…not to sound depressing.


photo from her blog, fashiontoast.

What is your favorite hobby?

Going to thrift stores! I love the randomness of thrift stores and seeing what your instinct guides you towards.

If you could spend a day with anyone – dead or alive – who would it be?

Andy Warhol.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was Monsters of Folk…some other bands on my ipod are Band of Horses, Julian Casablancas and Sigur Ros.

If you weren’t a fashion blogger what would you do?

Focus more on my vintage store. I’d love to be a vintage buyer or photographer.

When you started your blog did you ever think it would become the sensation it is today?

Never! I’ve thought about changing the name but I don’t think I can now.


shooting the free people catalog.


with georgia larsen in philly for the free people shoot back in july. via dora’s fur.

more from rumi’s visit to our office and behind the scenes of her shoot to come :)