Blogger Diary: Memory Lane

As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.

I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.

It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.

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After wearing the wingtip boots today I became slightly attached.

Stay tuned for our photos, they’ll be up later this week!

Photos by Julia.

December Catalog Behind the Scenes, Part Two

Poppy Cutout Leather Cuff, Tarnished Rose Cuff

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Cotton Fairisle Pullover, Denim Cutoff Short

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Ashbury Bell Sleeve Top, Rocker Vegan Leather Pant

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Caballero Ankle Boot, Chambray Floral Overall, Tape Yarn Boxy Pullover

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New Romantics Daisy Sequin Tank, Classic Denim Jacket, Denim Cutoff Short, Caballero Ankle Boot

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Caldra Layer Pullover, Aegean Leather Pant, Buckle Back Ankle Boot.

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Open Back Tunic, Rigid Tier Mesh Slip, Knox Boot

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Marled Yarn Pullover, Lace-Up Cord Shorts, Tory Fringe Boot, Ranger Washed Bucket Bag, Athena Disc Belt

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New Romantics Crochet Crop Blouse

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I so love this look… Denim Cutoff Short, Lace Buttondown, Amoudi Striped Cardigan, Caballero Tall Boot

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Stunning photos by Thomas Northcut.

Shop the December Catalog.

Catalog Travel Diary: Halong Bay

Last night we spent the evening on a junk boat in Halong Bay, a land of floating villages and magic landscapes – one of the most indescrible experiences we’ve ever shared. Can’t wait to share photos with all of you. Another 5 hour drive ahead, and then we’re off on an 8 hour night train to Sa Pa.  See you soon!

Xo

Catalog Travel Diary: We’re Here!

We arrived late last night in a fog of a quietly empty Hanoi.

This morning we saw the chaos of the city alive, scooters racing like bugs below and excitement filled the crew.

And we’re off! The FP team met with our local producer Thoa, at 6am this morning to start our adventure to Halong Bay.

Xo

Sunday Funday: A few more from Morocco

I’ve had the pleasure of going to one of our catalog shoots, so I know first-hand that our catalog team is amazing and so much fun – these photos definitely capture that spirit! Behind the scenes from our holiday catalog shoot :)

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What a great crew :) Photos by Thomas Northcut.

Blogger Diary: Once…Pop-Up Preview Event

My day went from getting dressed & morning coffee to train rides and a Free People preview event…

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As many of you should know by now, today is the launch of our much awaited bicoastal NYC & LA pop-up shops. Last night we held a little preview event for friends, bloggers, & media at both locations. I was lucky enough to help organize the whole thing and attend the NYC event. I was working of course, but this is the kind of thing I’ve always dreamt of getting the chance to do. We had RSVP’s from editors I’ve watched creep up masthead ranks, and bloggers who inspire me on the regular. Working for a brand, that my heart is truly invested in, I just couldn’t wait to share it with them. I was nervous though. Was I going to say all of the right things, and forge a connection between Free People and these important figures?

The cupcakes & wine were set. Goodie bags were in place. I smoothed a red coat of confidence across my lips and watched the door as attendees began to trickle in. As soon as I greeted the first to arrive, Claire Geist from Delune Blog, my nerves evaporated. A warm calm of “I got this” washed over me. I was there to represent the brand, but I was also there to just be myself, and had a blast. I cracked jokes with Natalie Suarez and Christina Caradona who apparently has something of a Kanye crush (Kanye – if you’re reading this, I highly suggest dropping the woman a line). I connected with Karen of Wheredidyougetthat over the beauty of individual interpretation in fashion, and specifically the creative freedom that Free People possess to inspire it. She had a calm insightful point of view that stirred up my thoughts – which is exactly the kind of conversation I live for. Lastly, I finally got to meet Erica & Lauren of Honestly…WTF who we’ve worked with before, but I’ve never gotten the chance to meet myself. They’re both intelligent women with such cool energies about them. You can’t help but notice that you’re in the presence of a rare kind of special person when you’re with them.

The gowns looked beautiful and at the end of the night I was content. I loved talking about the brand and getting Free People’s beauty out there. It was a night of meeting new people, partaking in interesting conversations, and celebrating fashion – exactly what I’ve always wanted for my future.

Now somebody pinch me. Nobody gets their dreams this young…

Blogger Diary: California Dreamin’…

“I was trying to daydream, but my mind kept wandering…”

Sometimes I feel like the thoughts in my head fly around at a frenzied pace and the only way to sort them out is to get away for a bit.  Even if it’s not far away, just to get out of the city, and surround myself with new sights, smells and sounds can do the trick.  This weekend I did actually travel though – I went to California for a quick vacation with my sister to catch up with some family and old friends.

California is one of my favorite places in the world – and while I prefer San Francisco, I do love LA.  We stayed at the Standard Hotel in Hollywood – located on Sunset Blvd, it has a really cool modern vibe and great location. We spent our days doing some vintage shopping on Melrose (where I found a pair of perfectly beat-up boots in just my size for a mere $20!), hanging out in Santa Monica – where we even went to the pier for the first time in years, and just lounging by the pool at the hotel, relaxing before a night out.

It was just what I needed before flying back to a cold, snowy (!) Northeast on Saturday.

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The Standard Hotel

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Chateau Marmont

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I loved this store Slow – especially its little off-shoot full of vintage treasures called As Is.

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Another great store – Wasteland – where I got my boots.

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Santa Monica Pier

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FP Me Style Contest!

We are constantly blown away by the photos of our fans wearing out clothes – so we wanted to do a little something special for you!

FP Me Style Contest

Do you embody Free People style? Upload a photo of you wearing your favorite Fall Free People look and tell us why you love Free People!

The winner will be featured on www.FreePeople.com
And win a $100 Free People gift card!!

Enter the contest here.

The contest runs today through October 20th 2011.

Can’t wait to see your submissions… xoxo

Inspiration: NeSpoon

What if there was a magical spider that weaved its webs into intricately beautiful creations resembling lace doilies and delicate crochet… transforming abandoned or un-remarkable places into a beautiful work of art…and instead of being repulsed or scared, people would stop to admire its work…

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That magical spider may not exist, but these amazing installations by Poland street artist NeSpoon do… so beautiful.