an interview with jason lee parry

shooting our february catalog

our february catalog was shot by another personal favorite of mine – jason lee parry. he has a talent for telling a story through his photography, making him the perfect choice for our february catalog and its love story theme. he lives in LA and his photographs evoke all the things i love about southern california – hazy sunshine, carefree days and wild nights, a cool edginess to the air and endless summer attitude.

here’s some of his amazing work, which you may recognize as its been posted all over the blogosphere :)

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the one of the girl on the skateboard is one of my favorite photos ever. so you can imagine my excitement when jason was kind enough to answer some questions for the blog!

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shooting our february catalog

how was your experience working with free people?

it was a great experience. they gave me full creative freedom which is very important… the team was wonderful, super professional but fun at the same time. the kind of people you would go grab a drink with outside of the shoot. thank you free people for a great shoot!

is there a certain photo from the shoot that you’re particularly proud of?

i like the one of jessica (lou) walking on the beach with the sun coming through her legs, of noot (meadow) dancing in front of the window at night with the tambourine in hand, and the one of martha (ginger) twirling in the red shoes with the sun at her back. i like them all though. they have a real sense of summer, freedom and flirtatiousness which fit the love stories very well..

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when did you know you wanted to be a photographer? what photographers have influenced you?

as a child i traveled a lot and was visually stimulated by the things i saw so i wanted to recreate images i had seen in my past. i was fifteen when i got hooked… i love how photography tells a story with one picture and everyone, including myself, can interpret it differently. the instant gratification of photography will always keep me interested. guy bourdin is one of my main influences.

do you have a routine when preparing for a shoot?

i am constantly visualizing and thinking up ideas. i take my shoots very seriously. the night before i can’t sleep usually, i’m up visualizing each shot, sometimes creating a full storyboard. i used to stay in my tent in my living room and drink whiskey for days on in, that’s when the ideas really start to flow for me.

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shooting our february catalog

what is the most important thing you’ve ever learned about being a successful photographer?

it is very important for me to take jobs that reflect my personal style. bringing everything to the table every time no matter what it pays. i think its extremely important to make the client and models feel very comfortable, playing music during the shoot, having a glass of wine with the crew if need be. also going over every last detail with the client so we are both on the same page, leaving only good surprises with the end result…

what do you like to do when you’re not working?

make my own beer, read about conspiracy theories, road trips…in particular back roads, poetry, go camping,  surround myself with interesting people.

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what are some of your favorite spots in LA?

my home in silver lake, driving in topanga canyon, drinking in the hills by the griffith observatory, cafe stella, footsies, the roost, ye rustic inn,  el prado, good luck bar,  tiki ti…the less people the better. but my favorite thing is drinking in my parked car before i go into my favorite bars. i hate walking in to a bar completely sober!

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shooting our february catalog

mr. parry, i like your style… go see more of his awesome work here. thank you jason!!!

photos from our catalog shoot taken by our videographer and creative design assistant :)

one potato, two potato…

…three potato four.

i never heard of it until our graphic designer mentioned it as one of her favorite vintage stores, where she finds some of the awesome stuff in her home.

then today i was getting coffee and saw a flyer for a barn sale the store is holding this weekend and i checked out the website… now i know one thing i’m doing saturday!

the shop is full of hand-picked vintage treasures ranging from books, signs, glass bottles and mugs to blankets, furniture and other various oddities.  plus it’s owned by a sweet married couple with two adorable little kids :)  check out their blog too, where they post shop updates and cute family photos.

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this is the first barn sale they’re holding – as a change from having normal hours, they will have one of these every month. check out their website for more info!

friday cuteness

one of our fp girls out on the west coast sent me these adorable photos that i had to share…

our so-cal DVM had a day at her daughter’s school called “occupation celebration” where she talked to the kids about her awesome job at FP  – she dressed up the girls like mannequins and chatted all about being a district visual manager – how cute?!

and this is claude, a new pup belonging to our visual manager on the west coast! above is claude as an itty bitty pup, and here is is on his first fp store visit, in santa monica:

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this is just too much…i need a puppy!!!

snow city

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winter strikes again… a little over a foot fell in the city and i went for a little walk this morning and took some photos before beginning the trek down to the navy yard.  i actually love the brief period of time after a large snowfall when everything is blanketed in white and the snow muffles the usual sounds of the city, creating a peaceful lull.  people even seem to say hi on the street more often, offering a warm smile of commiseration for others out shoveling or trudging through snow up to their knees.

but don’t get me wrong, i am more than ready for spring! enough of this nonsense :)

NYC photo diary

i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip!

on the train ride up i could barely contain my excitement for the day ahead…

we shot in milk studios, an amazing warehouse-like space in the meatpacking district.

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this was my first time attending a catalog shoot, and i just wanted to soak in every detail.

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multi-tasking :)

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shoes lined up and ready to go.

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our creative director, doub, chats with photographer guy aroch.

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the fp crew, pre shooting.

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a beautiful day in nyc!

chez miss pandora

ever wish you could take a peek inside the home of a fashion blogger? i always imagine what their homes look like, what they surround themselves with and what inspires them – the way people decorate their place is so indicative of their personality – i love checking out peoples’ music and book collections in particular :)

our stylists snapped some photos at louise ebel’s home in paris and isn’t it charming? i love the little knick knacks everywhere – you can tell she’s a sentimental person who holds on to gifts, treasured items and dried flowers, which i love! i’m the same way.

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j’adore!

behind the scenes – january lookbook

in order to capture the magical feel of paris for our january lookbook, our stylists returned to the city to shoot it with french blogger louise ebel, also known as miss pandora! a parisian beauty with striking red hair and eclectic style, she wears the clothes from our january book perfectly. here are some shots of our stylists in paris, and behind the scenes of the lookbook shoot, which was photographed by louise’s friend chloé le drezen who often takes the photos for her blog.

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go see the january lookbook here!