Free People Walnut Street Opening

Yesterday I left work around 5pm to head to our brand new store on Walnut Street in Philadelphia.  We were having a private celebration for home office employees, family and friends before the doors officially opened this morning. From the moment I walked through the carved wooden door, I felt like I was in a very special place.  If you live in the area, I definitely recommend making the trip to see the store in person – but if not, I hope these photos can do it some justice!

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Bracelet heaven!

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The view from the upstairs loft.

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The upstairs fitting room area is cozy and tranquil – I literally could live here. The fitting rooms were painted by five of our amazing fp girls, who made them truly special and unique.

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Intimates hang delicately on subtly sparkling walls.

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How amazing are the patchwork rugs?! A great DIY project, perhaps…

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Yummy food from Steven Starr Restaurants and Root, Snap & Rhuby drinks from Art in the Age – the Root and ginger beer was to die for!

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I adore the brick wall and necklaces hanging from nails – I bought one of these zodiac necklaces – you can only find them in our stores! I also love the falling whistles.

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Former Belle put on an awesome show!

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It was such a magical night. Stay tuned for another post, on two of my favorite parts of the store!

Photos by Julia.

Blogger Lookbook: Ode to Philly

The other day I mentioned that Jemma, Naomi and I hit up some of our favorite spots in Philadelphia to shoot a mini “Ode to Philly” lookbook in celebration of our store opening on Walnut St! We had so much fun shooting these photos, and we hope you love them too :)

Julia

My location was the street I grew up on.  I felt it was symbolic in many ways, as our Philly store opening definitely feels like a homecoming for Free People.  Despite a brief time in San Francisco, I’ve lived in Philly my entire life – from the Fairmount neighborhood pictured below, to the suburbs just outside the city, to West Philadelphia, Manayunk, Center City, and now Old City. Home is where the heart is, and my heart will always be in Philly.

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philadelphia-lookbook

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philadelphia-lookbook

I’m wearing the FP Light Weight Stretch Skinny Jeans, California Love Tee, Studded Plaid Buttondown, Vegan Leather Jacket, Wingtip Boot, Sam Feather Trim Fedora and Mari Flap Bag.  This is pretty much the type of thing I wear every day – I’m definitely a jeans and tee girl, and I am currently in love with the studded plaid shirt and wingtip boots!

Naomi

My favorite spot in Philadelphia is the train station. I first discovered it when I came to the city for college. On breaks, I would often travel by Amtrak to get home. The first time that I walked into the giant hall, my breath sort of leapt from my body. It feels exactly how you’d imagine a train station should feel. Sounds echo off of the huge high ceilings and passengers await their trains on long wooden benches. The elegance takes me back to days when people traveled on trains everywhere. The station also reminds me of my dad (he has a bit of a train fascination/hobby) which was a very comforting feeling when I first left home for college. I’ve now lived in Philly for about five years, and I’ve spent a lot of time in that train station. For six months I was commuting to NYC three days a week to intern, and that place became my best friend.

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philadelphia-lookbook

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philadelphia-lookbook

I wanted to wear my favorite new Free People item there for this shoot. I fell in love with the Thrifty Eyes Dress the minute I saw photos come back of Karlie Kloss in our January book. I just got it this week, and I can’t wear it all different ways. This time around I paired it with our new Denim Button-Down and these awesome platforms which we’ll have on the site soon!

Jemma

My favorite place in Philly is Johnny Brenda’s, a bar in Fishtown, but yesterday I wanted to go to a place that I’ve been itching to go to for a while – I’m still kinda exploring Philly having moved here from the UK so… Franklin Fountain was the place I wanted to feast my eyes upon. I’m a girl who loves sweet things and things that are pretty to look, and during the summer months ice cream is my No1.  Franklin Fountain apparently has the best ice cream so I went to try and it didn’t disappoint – I was like a young girl in a candy store.

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philadelphia-lookbook

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philadelphia-lookbook

Wearing the Retro Sleeve Dress, Lace Up Leather Jacket and Marrakesh Floppy Hat.

Blogger Diary: Memory Lane

As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.

I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.

It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.

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blogger-diary

blogger-diary

After wearing the wingtip boots today I became slightly attached.

Stay tuned for our photos, they’ll be up later this week!

Photos by Julia.

January Lookbook: Behind the Scenes with 4th and Bleeker

Bella Donna Dress, Betty Platform, Whiskey River Pendant.

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Cutwork Tap Short, Sequin Pullover, Darcy Cork Wedge.

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Stripe Boy Tee, Washed Vegan Leather Short.

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FP New Romantics Geo Embroidered Cutout Dress, La Playa Turquoise Collar.

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january-lookbook

Cropped Stripes Pullover, Destroyed Skinny Jean.

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january-lookbook

FP One Diani Dress, Daisy Chain Headpiece, Sanibel T Bar Clog.

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january-lookbook

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So… who’s ready for a trip to Palm Springs?

View the full January Lookbook.

The Year of the Dragon

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Images of the Chinese new year celebrations are always so incredible. I love that they take each new year and the symbolism behind it so seriously. 2012 is the year of the dragon – a symbol of power, strength and luck…a year to take control and breathe fiery life into everything you do.

image source.

Behind the Scenes with Jessica Hart in LA!

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Back detail of the beautiful Bella Donna crochet dress.

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I love the laid back cali vibe of these two outfits… up top, the fp denim cutoffs, destroyed tee, sheer maxi bedroom jacket, northridge necklace and romana fest sandal; on the bottom, the must be dreamin tee, denim cutoff short and charlie converse.

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My favorite outfit! The destroyed skinny jean, california love tee, studded fringe blazer and wingtip boot.

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The pretty fp one pintuck slip.

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The boardwalk romper looks soooo comfy!

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The fp one japanese flower romper and charlie converse.

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dream house!

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Jess in the awesome dune hoodie.

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We love LA!

Shop the January catalog.

The River that Ran Away to Paradise

It is crazy quiet in our office today, and I just got completely lost in daydream world looking through photos of this beautiful river, the Caristales, located near the town of La Macarena in Colombia, South America. Each year, during a brief period of time between the wet and dry seasons, when the water level is just right, the multiple varieties of algae and moss that live in the river bloom in a dazzling display of colors. The photos are so beautiful, I can only imagine what a breathtaking experience it would be to see it in person.

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caristales

caristales

caristales

caristales

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Unreal, right?

Behind the Scenes with Karlie Kloss in NYC

Fitted with Daisies Dress

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Stretch Eyelet Bodycon

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Striped Low Back Top, Woven Crop Top, Silk Pop Blazer, Alarra Necklace, Orbit Necklace

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My favorite outfit… Mermaid Sequin Harem Pant, Destroyed Tee, Alarra Necklace, Orbit Necklace, Vegan Leather Jacket, Miguel Buckle Boot

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Pilot Graphic Tank, Studded Plaid Buttondown, Cutoff Denim Vest, Vegan Leather Short, Converse

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Retro Sleeve Dress

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Marrakesh Floppy Hat

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The Printed Skinny Jean & Stacked Wingtip look so cool together.

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Denim Knit Shirt Dress, Jenny Floppy Hat

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Thrifty Eyes Dress, Peter Pan Lace Top, Embellished Vegan Leather Jacket, Patriot Ankle Boot

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Marrakesh Floppy Hat, Sequin Pullover, Orbit Necklace, Bold Suede Ladder Necklace

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FP One Diani Dress, Textured Zip Up Jacket, Laredo Turquoise Bib

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FP One Diani Dress, Laredo Turquoise Bib

Shop the January Catalog!