guest blog post: the gold coast

australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.

for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!

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all images by oracle fox – thank you so much mandy!

and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.


may catalog behind the scenes, pt.2






















more behind the scenes from our may catalog, shot in hawaii by frédéric lagrange featuring tallulah morton and elsa hosk. i want to dance on the beach barefoot so badly right now!

all behind the scenes photos by thomas northcut.

shop the may catalog online here!

with love in her eyes and flowers in her hair

when i first saw our may catalog photos, my eyes were immediately drawn to the amazing floral headpieces on the models.  this type of lei is called a haku lei, and they typically have a base of braided leaves into which other plants and flowers are woven, and are worn on the head or around the wrist or ankle. Read More

featured artist: heather benjamin

our featured jewelry designer for the month of may could not be a more perfect match for the aura and location of our may catalog.  heather benjamin’s special pieces are handcrafted using fossils, minerals and gemstones reminiscent of the sea, and silver and gold worked into unexpected, organic shapes. inspired by coastal cultures, rituals and symbols, her one-of-a-kind rings are like pieces of treasure washed up on an island shore, carrying with them the beauty and mystery of the ocean and earth’s basic elements. the use of natural stones and gems ensures that no two pieces of jewelry are exactly alike.

here are some beautiful photos taken in bali where she has a design studio and hand-crafts all of her jewelry:

her inspiration photos, also from bali, beautifully illustrate what her jewelry is meant to symbolize.


a ceremony making offerings to and honoring the sea.


the fuscite glitter ring, cratered amethyst ring, quartz crater ring and sea glass garnet ring adorn the hands of models tallulah morton and elsa hosk throughout our may catalog. i love the idea of wearing one as a statement piece with a pretty summer dress and little other jewelry, or piling on with lots of jewelry to dress up a casual look.

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view our heather benjamin pieces here.

may catalog sneak peek!

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our may catalog was inspired by the paintings of henri rousseau, in which bright pops of color jump out of lush tropical landscapes painted with rich layers of green.  models tallulah morton and elsa hosk dance across the pages as best friends on vacation, glowing from the sun and losing themselves in long summer days spent surfing and exploring. the images capture the elusive feeling of freedom that hangs in the air in summertime, when you just want to let your hair down, kick off your shoes and run through fields or lay in the sand as the waves wash over your body.

shot in hawaii by fashion and travel photographer frédéric lagrange, our may book is a celebration of both the raw beauty of the landscape and the high summer fashion. look for the catalog in the mail and online on tuesday!

saturday in philly

saturday was a beautiful day in philly, the perfect day to take a long walk around the city.  my destination was broad street, for the philadelphia international festival of the arts (PIFA) street fair taking place all day long.  i took the long route from my place in old city and walked through my favorite neighborhood, society hill. it’s such a charming part of the city – full of historic buildings, red brick, adorable town homes with front stoops and the occasional cobble-stoned street.


passed this adorable little park hidden behind brick walls, that i’d never seen before!







this guy was going around asking people to wear a mask of his face for a photo, for a school project.  after obliging, i asked him to do the same :)


i finally made it to broad street where there was a palpable excitement in the air.  two stages with live music, street performers, food vendors, a ferris wheel and more lined the avenue of the arts for the PIFA street fair, with this year’s inspiration coming from paris in the early 20th century.



this contraption was attached to a giant crane that lifted it in the air for a performance by la compagnie trans express, which, sadly, i did not get to see.



i noticed a crowd of people gathered around something and went closer to find them taking pictures of…a vine?



and then the vines started to move.


they are a part of a performance art group called “the living vines,” and it was probably one of the coolest things i saw at the street fair.



the way they twisted and contorted themselves was so amazing…i literally couldn’t take my eyes off of them!






sometimes the most random days end up being the best :)

australia guest blogger: daydream lily

our third aussie guest blog post comes from another favorite of ours, the lovely liss of daydream lily!


One of my favourite things about life in Australia is summer road trips!

Open roads, windows down, making a mix for the trip, road stops in little country towns for coffee and muffins, stopping off to explore, documenting the trip….








Liss from Daydreamlily (
Liss’ new online shop Stylemilk (