austin day two

after getting settled in at the house on thursday night, we walked to a nearby restaurant called z tejas for a delicious dinner outside under tree-strung lights…


the guacamole was amazing.


i woke up friday morning to the soft strumming of guitar and came downstairs to find our hair and makeup artists dennis and deanna, who got in late the night before.  not a bad way to wake up!


coffee on the front porch as the sun comes up…i could do this every day.


models ashley smith and anastasia khodkina arrive for the first day of shooting!


while waiting for shooting to get started ashley picked up one of the guitars at the house and started playing…it was such a beautiful moment.


we’re working with austin-based photographer alexandra valenti – i am such a huge fan of her work, so it was really exciting to meet her. she has amazing style, too!



we went to this rad venue called mohawk, located on red river street.



anastasia gets touched up before shooting.


two members of local band the happen-ins, who are friends with alexandra valenti. i can’t get over that california raisins tank!


the band introduced us to the michelada, a concoction of tecate beer, bloody mary mix and lime – apparently you can’t come to austin and not try one! it’s interesting, that’s for sure :)


that’s all for now! today i am breaking away from the crew to go exploring…stay tuned!

greetings from austin!

i am so incredibly excited to have the opportunity to join our team for a catalog shoot in austin! i just arrived and am still wide-eyed and soaking it all in but here’s a little peek so far…more to come :)

what i packed – it is hot down here and i am loving it!

so long philly…


hello austin! of course the live music capital of the world has a band playing in the airport :)


the house where our team is staying- it is absolutely breathtaking! i’ll have lots of pics for you guys don’t worry!



this place has such an amazing laid-back vibe…i can’t wait to explore downtown tomorrow and see what it’s all about! stay tuned…

job alert – cali stores!

we’re opening a store in studio city, california, and we are looking for sales associates! for more info and to apply click here.

in addition, our santa monica store is looking for store managers – for more info and to apply click here.

if you’d like to get in touch with our store hiring team directly, check them out on facebook here!

color inspiration from morocco

our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…














so, so beautiful.

fp travels in stockholm

remember when i posted about some of our fp girls in paris the other day? well they also went to stockholm and met up with swedish blogger minna of the blog vintage (a love story). minna posted about it on her blog and i wanted to share some of her beautiful photos along with a translation of her post about their day in stockholm!

On Friday we had a very nice day, the sun was shining, we had toasted sandwiches for breakfast and then we got dressed and went to Skeppsholmen to pick up three girls from Philadelphia – they are designers for the brilliant brand Free People, and made a one-day stop in Stockholm during an inspirational trip to Europe.

Some of the stores we visited were Beyond Retro, Tjallamalla, Fifth Avenue Shoe Repair and Lisa Larson.





Then we went to one of the coolest stores in Stockholm, Unionville. The Free People girls were clearly impressed by the shop and studio.




Douglas showed us bits of turquoise and gold, which they dug up in the Nevada desert.



At Unionville the sound is a mix of vinyl, thumps of a hammer, the drone of a chewing machine and creaking floors, and smells of denim.


for lunch we ate at Nytorget Urban Deli.





Kristal was wearing a terribly beautiful vintage necklace from a shop in NY.


On to Judith for more shopping! Beautiful as always with pink roses and GW Persson.




At Beyond Retro at Zinc, we found an amazing 40’s dress – it had everything, model, color, fabric, details!


In the evening we had drinks and food at Heather’s.



Then we said goodbye …now I really know where Free People’s fabulous clothes come from. They have designers that feel genuine and very different from each other in many ways, and perhaps that is precisely what makes the result so very very good.

thank you so much minna for your kind words and this sweet post! view the post on her blog here.

from jemma: dear diary…department shopping in london

London has some of the best department stores around – all offering a different shopping environment.

Today I headed to Liberty’s, my favorite store of all time. I love the Tudor relation and the creaking floorboards. It makes shopping there a delicate experience.   I’m the biggest fan of liberty fabric – I’m drawn to everything that has it, so you can imagine my eyes are wide open every time I’m in there!

As I walked through the main entrance there was a huge hanging display coming from the ceiling. It kind of translated into a basketball net, which makes sense as there was a private event being held there that day for the launch of the Nike air and liberty print collaboration.

For a quick afternoon snack Leon is a beautiful organic cafe. It’s fast delivered and no fuss. I had the sweet potato falafel and cloudy apple juice with mint and lime. Yum!

The second department store I headed to was Selfridges. In contrast to Liberty’s this is a very upbeat shopping experience. Expect loud music, bright colors and flashing lights.  A perfect place to shop Friday after work to pick up something to wear out on the weekends. It will sure get you bumping!


So after a lovely day of strolling around being a magpie, I headed home. Below are 4 photos that make me smile. Flowers outside liberty, old bentley racer, shopping for spring clothes and yes, of course I couldn’t help myself – a royal wedding mug!


Tomorrow I’m heading to broadway market – I hear the fashion there is happening on the weekend, so I aim to do some street style. I’m also going to head to buckingham palace – why not :)

from jemma: dear diary…the V&A

I headed to the V&A today (Victoria and Albert museum), but before I arrived there I stopped off in Angel. Angel is a great place to go for breakfast and quiet stroll in the mornings. It’s not too crazy, but the right amount of busy-ness to keep you stimulated. They have cute, old world charm restaurants and great vintage stores. The vintage stores are a little more on the pricey side here, the selection is unique and a bit more carefully curated. I adore Annie’s for its reference to the Victorian era. I can’t get enough of the delicate Victorian lace.

The V&A fascinates me every time. I love the location. Situated in the more upper class area of London – South Kensington – you can expect to see a vast majority of pleasant “sloanes” walking about, well dressed and full of charm.

As you walk into the grand entrance of the museum you instantly feel ready to get soaked in culture. I headed straight to the Asia and India section. I was drawn there due to the familiarity of the Free People aesthetic.

Seeing the chintz costumes of the 1600 was mind blowing. A fashion made from Indian painted cotton. In the 1600s, Chintz fabric was a huge fashion statement amongst women  — dresses constructed in England made from beautiful hand painted fabric in south east India was the main “fashion” of this era.


I was in awe of the fine Bengali muslin praised as “woven air”, painted so beautifully, they looked so delicate and light. I stood for hours admiring the beautiful aesthetics from Asia and India. Every time I leave the V&A I always feel like I’ve travelled a little around the world and that enlightens me.


around the South Kensington/Chelsea area you get some pretty well dressed people. One of the best Art collages around is situated here “the royal academy of Art”, so you get the incredibly unique art students strolling around. You have a lot of celebrities and models living here. Here are some details that I enjoyed while walking around Kensington. ( above)


After the day was over I met up with my two BFF’s for a drink at Jaguar Shoes Old city. This area is far too cool for school it often hurts my head thinking where all the absurdly “cool” people came from. It’s pretty entertaining. We had a glass of wine and a great catch up then headed home. The day was perfect!

from jemma: dear diary, this is camden town

Today I headed to Camden to soak up a little bit of Indie rock/ punk culture. It fascinates me every time. I turned up the Foals as I walked up Camden road and soaked in the sub culture that has evolved there. There is a huge punk culture mixed in with a little mod. Expect to see girls and guys wearing Dr martins everywhere or girls adopting that Dita Von Teese look.

It will sure enliven you.

I headed to my favorite cafe the spiral lounge. An all raw and organic cafe which has a beautiful view over the canal – bought my favorite smoothie of almonds, spinach, avocado, wheatgrass, spirulina, chia and xylitol then headed into the hustle and bustle of the Camden stables.

I love vintage shopping in Camden, I always find great things in Episode. There was so many fashion trends that evolved in London which makes for extremely great vintage shopping. The mods, the rockers and the punks! Now all these fashion movements from bygone eras have cumulated into an assortment of eclectic fashions.

The fashion here is influenced by grungy music and indie rock. Long known for its music heritage, certain pubs are favorite meeting spots for local musicians such as Amy Winehouse. There are many live music venues from various pubs to the famous Jazz Cafe, KoKo & The Roundhouse theatre. Boys walk around in the tightest of skinny jeans while girls look they have been rocking out hard to bands all night.



At mid afternoon I headed to The Hawley Arms, where you can experience great British pub food and the indie culture all-in-one. Amy Winehouse is a local while Kelly Osbourne, Katy Perry and the like pop their heads in now and again.



Today was inspiring for sure, the weather is mild and my mind is ticking over time. After some lentil soup, rose wine and my friend flooding the bathroom – I’m ready for some sleep!