california girls

with our latest catalog being shot in california, i wanted to get some insider scoop on what its like to live there – i’ve been to  LA several times but could never see myself settling there…san francisco was much more my speed.  so who better to ask about life in so cal than two fashionable bloggers that were born and raised there – natalie and dylana suarez!

where in LA do you live?

in the valley area of los angeles.

what is your favorite thing about living on the west coast?

natalie: i love the beautiful weather and constant sunshine. i’m not much of a gloomy weather type of person!

dylana: my favorite thing definitely has to be the beautiful weather we always have year round, all the amazing beaches we can go to on a sunny day, and the amazing thrift / vintage shops.

what are some essential pieces every girl in LA must own?

natalie: a great pair of skinny jeans and comfortable boots! also, a big bag is great for toting around everything you need on hand.


dylana: every LA girl must own a good pair of denim shorts, maxi or ankle length skirts, a good pair of leather ankle boots, silk blouses, and a lightweight blazer.


where are your favorite places to shop/eat/go out?

natalie: we were born and raised in santa monica so that is definitely my favorite part of the city. i love main street and montana avenue for the cute, little restaurants. i love 3rd street for the shopping. from there, i usually walk to the boardwalk and beach.


santa monica

dylana: i love to shop on the santa monica promenade or the americana in glendale. my favorite place to eat is also santa monica because you can get just about anything there and there are a lot of cute little restaurants to eat at. i also really love main street in santa monica.


3rd street promenade, santa monica

is there a certain spot/place you like to go to get away from it all?

natalie: i love hiking up will rogers park on the westside. you get beautiful views of all of los angeles and it is super relaxing.


inspiration point, will rogers park

dylana: if i want to get away from the city, i can just stay right at home in the valley, where things are of a much slower pace. i also like to go up to ventura and to relax on the beach or do some thrift shopping on main street over there.


what’s your ideal way to spend a day off in LA?

natalie: my ideal day off would be biking along the beach from santa monica down to venice. in venice, i usually grab abbot pizza and gelato at nice cream!


dylana: i like to meet up with friends at a new restaurant that i haven’t tried yet to just hang out and laugh. i also love to spend a few hours at the bookstore reading magazines or i head to the movies. another thing i love to do on my days off is take a nice long bike ride or hike around my neighborhood. it totally clears the mind!

Venice Beach 046


and here are their picks from our february catalog – i could see them wearing any of these pieces and looking lovely in them!

natalie’s picks:


clockwise from top left: wrapped in peats maxi skirt;  everything nice lace dress; morning glory chiffon skirt; hearts flutter top; super 70s wideleg jean; first bloom maxi dress.

dylana’s picks:


from left: borderline fringe sweater, go together well maxi dress, morning glory chiffon skirt.

all photos of natalie and dylana are via their blogs, natalie off duty and color me nana. thank you so much ladies!

spring in our stores!

i mentioned last week that we opened two new stores – one in houston and one in pittsburgh. they both debuted our new spring displays, making them a bright and inviting space beckoning for people to step out of the cold and inside their doors. our display team blows me away every time – this spring’s combination of strips of fabric in cheerful easter-egg shades, parasols and colorfully patch-worked suitcases is like a warm burst of sunshine for the soul.

here are some images from houston:


the scarves sewn together remind me of prayer flags!



this suitcase “sculpture” is beyond amazing…the suitcases are covered with fabric and dripping with trinkets that the free people girl has picked up on her travels.








beautiful work, display team! stay tuned for pittsburgh photos later this week.

snow day valentines

i hear chicago had quite the snowstorm yesterday…one of our fp girls sent along these great photos and said she and her roommate, who also works for fp, were snowed in with drifts up past the windowsills and no shovel – the fp store was even closed!

she wrote that they have a rule with every catalog: save one to cut up, and one to keep (i do the same thing girls!). so, being stuck at home, she decided to use old catalogs to make valentines! love this idea, might have to steal it…





thanks for sharing lauren!

one potato, two potato…

…three potato four.

i never heard of it until our graphic designer mentioned it as one of her favorite vintage stores, where she finds some of the awesome stuff in her home.

then today i was getting coffee and saw a flyer for a barn sale the store is holding this weekend and i checked out the website… now i know one thing i’m doing saturday!

the shop is full of hand-picked vintage treasures ranging from books, signs, glass bottles and mugs to blankets, furniture and other various oddities.  plus it’s owned by a sweet married couple with two adorable little kids :)  check out their blog too, where they post shop updates and cute family photos.



this is the first barn sale they’re holding – as a change from having normal hours, they will have one of these every month. check out their website for more info!

a day in the life: michele ouellet

you may recognize this girl from some free people catalogs! she modeled in our december ’09 and january ’10 books, and i interviewed her back then for the blog. michele often works in paris – and hung out with our team while they were shooting there – so i asked her for a little rundown of her ideal day off in paris!

paris! such a fun, beautiful city. i love working there and no matter how many times i visit there is always something fabulous to discover! the city is set up in such a way that nearly every corner you turn, a gorgeous monument or bridge or statue or building is right in front of you. there is so much to take in! whenever i have some time to kill between castings i explore st. germain and le marais or pop into one of the many museums. my perfect day off would look something like this…

read more for the full post!

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new york for a minute

i’m heading to new york tomorrow for our april catalog shoot and i am beyond excited – the photographer will again be the amazing guy aroch and the model is sasha pivovarova! we may have a few other tricks up our sleeves as well…;)

i will check in from time to time and maybe give you a little sneak peek so stay tuned…

see you next week!

image source.

behind the scenes – january lookbook

in order to capture the magical feel of paris for our january lookbook, our stylists returned to the city to shoot it with french blogger louise ebel, also known as miss pandora! a parisian beauty with striking red hair and eclectic style, she wears the clothes from our january book perfectly. here are some shots of our stylists in paris, and behind the scenes of the lookbook shoot, which was photographed by louise’s friend chloé le drezen who often takes the photos for her blog.







go see the january lookbook here!