Love Always

Can you feel the love this week? Our website is so beautiful and romantic right now, with the soft beauty of our latest Intimates E-book, At First Light, and all of its accompanying gift items. We have some amazing gifts for Valentine’s Day, and they all lend themselves to some really sweet, creative ways to say “I love you.” Read More

A Free People Proposal!

Last week, Sarah (and Wesley) won our #fpfebruary Instagram contest. Each week during the month, we’ve been asking you to share with us your most romantic looks. We couldn’t even wait until 4pm to post our winner, we had to share it right away. Below, read the story of how this super-sweet photo came to be. Read More

Style File:Designer

This lovely lady with romantic style is a designer here at Free People. Beautiful wrap dresses and flowing chiffon paired with her head of fiery red curls give off an almost Victorian feeling. She puts an updated twist on the classically beautiful elements with leather leggings, boho wedges, and playful nail art. A master of prints, you’ll often catch this designer in a statement pattern that is to die.

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Some Halloween fun :)

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Thursday Poll: Cropped Bralletes!

Cropped bralletes are everywhere. I think just about every girl has one in her wardrobe nowadays, and I don’t know that this was so typical 10, 15, 20, 30….years ago. With fashion being cyclical, it’s tough to find things that are unique to our decade. Of course, bras have always been around, but the way we’re wearing these pieces feels entirely new. They’re useful to have. You can layer them under tanks with big armholes, t-shirts with back cutouts, or anything with a droopy neckline for that pop of something pretty, edgy, ethnic – whatever you want that pop to be.

So what do you want that pop to be? Let us know!

Sexy Lace

Edgy Print

Romantic Shade and Texture

new Romantics Woven Bustier

Flirty and Innocent

zinke lace crop bralette

Funky Ethnic Design

chevron seamless halter bra

Boho Floral

love you more bustier

Style File: Edition 2

Meet this week’s style inspiration – the design assistant for New Romantics here at Free People. I was immediately attracted by her laid back and beautiful – yet approachable – look. I checked in on her daily to get to know her better and bring you her week in style file.


In her romantic, somewhat demure, way of dressing she reflects her personality perfectly. She seems quiet and shy at first, but is then sweet beyond words as soon as you approach her. This is a girl who doesn’t wear outfits that shout “look at me,” but rather, “come closer.” Pay attention and you’ll notice a dainty necklace or a gorgeous etched bracelet.

Picnik collage

As assistant designer for the Free People New Romantics, she will be given a fabric chosen by her boss, the head designer for New Romantics, and then has to come up with styles using what she is given. The process usually starts with a sketch. Her sketches themselves are amazingly inspirational to look at. She will then drape the piece – usually doing about one a day. After she’s done draping, she will pass everything along to tech who takes it from there. This week she was already working on things for next summer.

Picnik collage

And now for a peek into her personal life =)