behind the scenes – rumi’s shoot

our third and final october catalog model, rumi neely, was photographed by her boyfriend colin sokol at the home of our senior designer in mt. airy, philadelphia. i posted some photos of the gorgeous home the other day, and here are some photos from rumi’s day of shooting there.

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stay tuned for a video tour of the house coming soon!

rumi at free people

you guys might remember a while back, we had a couple of our summer interns set up a makeshift “store” in our office, filled with items that were actually going to be used in our october catalog.  well the purpose was to create a really nice environment for when rumi neely came into our office, so she could experiment with all of the items and choose her outfits for the shoot!  i went up and hung out with her for a little bit and snapped some photos. both rumi and her boyfriend colin are incredibly sweet and down to earth people and work so well together, they’re fun to watch :)

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above image was taken by colin.

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check out the rumi’s philadelphia photo diary on her blog, too :)

all about rumi

get to know a little more about our third october catalog model, rumi neely!

If you could go anywhere in the world, free of cost, where would you go?

Stockholm – They have amazing street style! I love checking out Swedish blogs.

If you were stranded on an island, what three things would you want with you?

My cat, kumo, my ipod, and sunscreen.

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photos from her blog, fashiontoast.

How would you describe your personal style? What are your favorite items from Free People right now?

I like really casual pieces with slightly off silhouettes and details that set them apart. I love platform heels.  It’s slightly grungy or hippie, whatever mood I am in that day. My favorite item from the free people shoot were the gee wawa fatale platform boots!

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What is your biggest fear?

Being buried alive!

Winter, spring, summer or fall?

Spring.

What color are you?

Blue…not to sound depressing.

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photo from her blog, fashiontoast.

What is your favorite hobby?

Going to thrift stores! I love the randomness of thrift stores and seeing what your instinct guides you towards.

If you could spend a day with anyone – dead or alive – who would it be?

Andy Warhol.

What’s the last album you bought? What else is on your ipod right now?

The last album I bought was Monsters of Folk…some other bands on my ipod are Band of Horses, Julian Casablancas and Sigur Ros.

If you weren’t a fashion blogger what would you do?

Focus more on my vintage store. I’d love to be a vintage buyer or photographer.

When you started your blog did you ever think it would become the sensation it is today?

Never! I’ve thought about changing the name but I don’t think I can now.

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shooting the free people catalog.

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with georgia larsen in philly for the free people shoot back in july. via dora’s fur.

more from rumi’s visit to our office and behind the scenes of her shoot to come :)