With today being our 10th anniversary, we can’t help but look back. Read More
Model, artist, mother, muse… Sasha Pivovarova endlessly inspires with her array of talents. Read More
The January catalog features the ever-beautiful Sasha Pivovarova as captured by her husband Igor Vishnyakov in their home. Read More
In my 4 years at Free People I’ve seen some pretty amazing catalogs… but to this day one of my all time favorites is still our April 2011 book featuring Sasha Pivovarova. This ethereal beauty has such an air of grace and magic about her, and she just seems to float effortlessly in our clothes. We were thrilled to work with Sasha again on our January 2014 catalog, and she’s the perfect model to showcase the fresh new trends for spring 2014. What’s even cooler about this book is that it was shot at Sasha’s beautiful home, by her husband Igor Vishnyakov, giving us an intimate glimpse into her home life and fascinating artwork (the illustrations in the catalog were done by Sasha herself!). Read More
Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.
Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!
Go see more on her website.
Behind the scenes photos by Thomas Northcut.
with earth day literally just around the corner, i felt that the timing was perfect to tell you guys about some special bags we’re carrying right now that are made out of recycled materials. not only are these bags gorgeous, but you can take comfort in knowing that they are crafted out of repurposed items like vintage military bags, vintage fabrics and old leather jackets.
the gorgeous belmont backpack by ashley watson is my favorite. the vancouver based designer draws her inspiration from leather jackets she finds in thrift stores, and each bag is crafted from recycled leather jackets, incorporating features like pockets and seams to make them unique and special. the leather is perfectly worn and soft, carrying with it a history all its own.
i fell in love with both of these bags by foley and corinna when i saw them on sasha pivovarova in our april catalog, but i love them even more now that i know they are made from recycled and vintage materials. dana foley and anna corinna met when they both had booths at the chelsea art and antique market in 1998 – dana sold her original creations and anna sold vintage clothing. they joined together and started designing pieces that were both original and incorporated vintage elements. the musette satchel is made of vintage military bags with delicate, hand-crocheted fringe, and the bora hobo is made of varying, colorful found fabrics so they are each one-of-a-kind.
this fanny pack is another favorite, by artists and revolutionaries – an organic and eco-friendly label based in brooklyn. their philosophy is “to create unique handcrafted items, using eco-friendly materials and processes.” like the designers above, they use repurposed and up-cycled materials in addition to hemp and organic cottons. the fanny pack is made of repurposed vintage leather and has unique details like buttons and pockets, and a braided belt buckle strap.
happy earth day!
who’s going to coachella this weekend?! unfortunately we aren’t going this year but that doesn’t mean we can’t get in the mindset… here’s a look at what i would bring if i were heading to coachella…
i drew most of my inspiration from the two outfits pictured above. the outfit at far right is PERFECT- our little plaid cropped bralettes can be worn on their own, over a tank, or under some cute overalls like the puddle jumper romper! add the romana fest sandal and gorgeous rio brillante bag to complete the look. then the next day, wear it with some bright blue cutoff shorts and the embroidered mesh crop top like sasha pivovarova from our april catalog :)
packing lightly and being able to mix and match is key for music festivals – the sophia bikini top would look great with the overalls or just with the cutoffs as well! i would also bring a scarf to either sit on or cover up my hair, which would surely be a mess after dancing in the hot sun all day and into the night. the feather straw fedora and sunglasses would also be in my bag to keep the california sun out of my eyes. and in addition to the sandals i’d bring along some comfy kicks like the muddy waters sneakers.
when i’m at a festival, sometimes i don’t want to worry about carrying a bag so the artists and revolutionaries fanny pack would be ideal, and would hold my small journal and some sunblock. and i’m loving these candy-colored shades of nail polish by chanel! finally, i’m obsessed with the bag charms by the 2 bandits and the cute saba feather clips (on the straw hat and in sasha’s hair above)! clip ’em to your bag, hat, belt loop or right into your hair! the perfect festival accessory.
those are my picks, click here to go to our festival shop for more inspiration :)
last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.
being able to watch a world class model in action was such an awesome experience. sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set. her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.
sasha’s jewelry and doodle on the makeup table.
in between shots hair and makeup were touched up.
guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.
sasha was a natural with the animals – very playful and sweet.
we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.
someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)
stylists at work.
i love this photo :)
the light outside started to fade as we neared the end of our allotted shooting time.
sasha loved this necklace – and we all loved this outfit, our favorite of the day!
and that’s a wrap on day one! stay tuned for day two :)
Erika Pena is a dreamer, who started her journey into Fashion design and accessories when she was 18 and attended Parsons school of
Art and design in New York City. Her Accessories draw inspiration from her move to Manhattan from Puerto Rico conveying the rough and edgy city life of NYC to the light and airy free spirited air of the Caribbean. All her work derives inspiration from her travels, the people she meets and the cultures she absorbs herself into – making her pieces extra special!
I played around with her pieces in the studio the other day I feel in love with the unique rings that sit just delicately on the tops of your fingers. The textures of her jewelry make for exquisite accessories perfectly dressed down for a festival and easily adapted for a lovely night out. Sasha wears the rings throughout our April book, they add that extra special to any outfit.
I’m hooked. You can find her pieces here!
and i couldn’t be happier.
i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded of a time in my life when i was too young to know or care about fashion, all that mattered was comfort and ease. i’m not gonna lie, wearing them now i even start to feel like a kid again. the famous photos of kate moss by corinne day capture that carefree feeling perfectly.
if you’re like me and grew up wearing birks, you already know how comfy they are, and that they mold to fit your feet to perfection. but another reason why i love these so much right now is that i’m a big flip flop girl- i like sandals that can slip on and off easily so if you’re at the beach or chilling at a park you can kick them right off. but i’m getting a little tired of the same old rainbows i’ve been wearing for a few years now and i have already decided that they will be replaced with these sunkissed tangerine birks very soon.
sasha pivovarova rocks the birkenstocks in a couple of awesome ways in our april catalog. our shoe buyer loves the look on the left – she says birks are the perfect shoe to pair with girly, feminine skirts and dresses this season to add a touch of laid back cool. the look on the right is one of my favorites in the entire catalog – the pop of color is perfect to complete this fun & funky look.
check out our birkenstocks online here – and tell me, what do you think about their comeback?
our april catalog has dropped and in it are some amaaaaazing maxi dresses – i love how they’re all so different! which of these dresses would you wear?
the hinted florals maxi:
the vibrations kaftan:
or the roaring era dress:
vote for your fave!