Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the (…) Read more »
Tagged: sasha pivovarova - Free People Blog
recycled material bags – we love!
Apr 21, 2011with earth day literally just around the corner, i felt that the timing was perfect to tell you guys about some special bags we’re carrying right now that are made out of recycled materials. not only are these bags gorgeous, but you can take comfort in knowing that they are crafted out of repurposed items (…) Read more »
april catalog hair and makeup – day two
Apr 20, 2011a couple of weeks ago i showed you the makeup we used for part one of our april catalog, and jemma was there to get the low-down on day two! here’s a peek behind the scenes and how to get sasha pivovarova’s look. (…) Read more »
a bag for coachella
Apr 12, 2011who’s going to coachella this weekend?! unfortunately we aren’t going this year but that doesn’t mean we can’t get in the mindset… here’s a look at what i would bring if i were heading to coachella… i drew most of my inspiration from the two outfits pictured above. the outfit at far right is PERFECT- (…) Read more »
april catalog diary: day one, shooting with sasha
Apr 11, 2011last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova. being able to watch a world class model in action was such an awesome experience. sasha blew me away- (…) Read more »
Erika Pena featured accessories designer
Apr 11, 2011Erika Pena is a dreamer, who started her journey into Fashion design and accessories when she was 18 and attended Parsons school of Art and design in New York City. Her Accessories draw inspiration from her move to Manhattan from Puerto Rico conveying the rough and edgy city life of NYC to the light and (…) Read more »
birkenstocks are back!
Apr 07, 2011and i couldn’t be happier. i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded (…) Read more »
thursday poll: edition 129
Apr 07, 2011our april catalog has dropped and in it are some amaaaaazing maxi dresses – i love how they’re all so different! which of these dresses would you wear? the tracks of my tiers maxi: the hinted florals maxi: the vibrations kaftan: the crochet variety dress: the we the free feathered maxi: or the roaring era (…) Read more »
april catalog diary: day one hair and makeup
Apr 07, 2011the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two. keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the (…) Read more »
april catalog diary: day one
Apr 04, 2011on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model (…) Read more »
the many ways to wear scarves
Apr 04, 2011it may be spring but that doesn’t mean you should put away your scarves just yet! there are so many ways to wear them well into spring and summer, and our team made this awesome video (featuring one of our stylists and our assistant web merchandiser) demonstrating several of those ways. i am in love (…) Read more »
april catalog video!
Mar 31, 2011today i can finally share a preview of our april catalog! here is the video, shot by guy aroch at milk studios in nyc, featuring sasha pivovarova. music is by casey burge. enjoy! (…) Read more »
