april catalog diary: day one hair and makeup

the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two.  keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all. Read More

april catalog diary: day one

on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.


we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market.  studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.



when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.


our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.


sasha chilled with her laptop as she got her hair and nails done.



the clothes were separated into two racks to correspond with the catalog’s element theme – day one was  air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.


our stylist, creative director and art director looked over the outfits and made some last minute changes.


shoes were lined up and accessories carefully arranged on a table.


the day prior our team had done some prop shopping – the props above would be used day one.


guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.


guy and sasha talked for a few minutes and then it was time for shooting to begin!


to be continued…

the many ways to wear scarves

it may be spring but that doesn’t mean you should put away your scarves just yet! there are so many ways to wear them well into spring and summer, and our team made this awesome video (featuring one of our stylists and our assistant web merchandiser) demonstrating several of those ways.  i am in love with the scarves shown above on sasha pivovarova from our april catalog…check them and more out online here, but first watch the video below :)

our stylist is wearing the scalloped back lace crop top and thrifted skirt (but stay tuned b/c we have a similar skirt coming in may!) and our assistant web merchandiser is wearing the fp-1 daydreams gauze tunic. the scarf used is the faded dye scarf.

model off duty

our creative design assistant snapped a couple pics of model sasha pivovarova when she arrived for our catalog shoot on thursday… she looks effortlessly cool in leather pants, black shoes, tank and messy braid – and the tiger on her shirt was definitely appropriate!

i snapped this photo of her bracelets and rings on the makeup table – i love that she just wears a couple of friendship bracelets!


and jemma took this photo when she arrived on day two, looking nice and cozy for the cold day in nyc!


i know you guys want to see more of the april catalog but you’re going to have to wait a little bit! don’t worry though because i’ll have a sneak peek of our february book soon (maybe next week!) and it is amazing :)

NYC photo diary

i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip!

on the train ride up i could barely contain my excitement for the day ahead…

we shot in milk studios, an amazing warehouse-like space in the meatpacking district.



this was my first time attending a catalog shoot, and i just wanted to soak in every detail.


multi-tasking :)


shoes lined up and ready to go.


our creative director, doub, chats with photographer guy aroch.


the fp crew, pre shooting.


a beautiful day in nyc!