Sneak Peek of Morocco: Step Behind the Scenes of the December Catalog

Step behind the scenes of the new December catalog, shot in the enchanting country of Morocco.  Read More

August Sneak Peek: The Magalog

No, that is not a typo – we’ve dubbed our August catalog the “magalog” because for the first time, we’ve compiled a book that is part magazine, part catalog! From editorial shoots to interviews with some of our favorite artists and icons, we can’t wait to share it all with you!  For now, here is a sneak peek at three of the trend stories featured in the book – featuring models Joan Smalls, Sasha Luss, and Martha Hunt. Read More

May Catalog Sneak Peek: Pura Vida

Our May catalogs are always among my favorites, because they speak to my favorite time of year: high summer. This year we traveled to the stunning paradise of Nosara, Costa Rica, to capture a group of girls doing what girls do on vacation – laughing, surfing, swimming, sunning, and having an all around blast. Read More

March Catalog Sneak Peek Ft. Erin Wasson

I think I speak for many of us here at Free People when I say that our March catalog is one of our best ever, and that has a lot to do with the fact that it features one of our biggest style inspirations… the one and only Erin Wasson.  Read More

Sneak Peek At Our Latest Short Film On Cameo – & Submit Your Own!

Our latest short film will be released tomorrow, but you can get a sneak peek at it today on the video editing app Cameo! In addition, we’re excited to work with cameo to bring user-generated Love Stories from all around the world straight to our readers. Watch the video below and read on for more details on how you can participate – and if you don’t have cameo yet, download it now and join in on the fun! Read More

February Catalog Sneak Peek

Ah, February…one step closer to spring, and our catalog is making me oh so ready for the change in seasons.  For our February book we again worked with the strikingly cool Dree Hemmingway and Anais Mali, who each bring an amazing attitude and energy to the studio setting.  Read More

Sneak Peek: January 2014 With Sasha Pivovarova

In my 4 years at Free People I’ve seen some pretty amazing catalogs… but to this day one of my all time favorites is still our April 2011 book featuring Sasha Pivovarova.  This ethereal beauty has such an air of grace and magic about her, and she just seems to float effortlessly in our clothes.  We were thrilled to work with Sasha again on our January 2014 catalog, and she’s the perfect model to showcase the fresh new trends for spring 2014.  What’s even cooler about this book is that it was shot at Sasha’s beautiful home, by her husband Igor Vishnyakov, giving us an intimate glimpse into her home life and fascinating artwork (the illustrations in the catalog were done by Sasha herself!). Read More

November Catalog Sneak Peek: The Elements

It’s hard to believe that the time has already come for our holiday catalog!  Our November book is the biggest of the year, and our image team always goes out of their way to make it incredibly beautiful and special. Read More