Sneak Peek: Neighbor, Starring Daisy Lowe

We have something very exciting coming up next week! A new short film called Neighbor, starring Daisy Lowe and Jacques Naude! This adorable short film tells a really sweet love story, following Daisy through the seasons as she flirts with her neighbor across the way through the window. Read More

February Catalog Sneak Peek – A Love Story

Our February catalog drops next week and we could not be more excited about it! The concept is a love story set in Brooklyn, featuring model Sheila Marquez and a male companion who you may recognize – Christopher Abbott from HBO’s GirlsRead More

January Catalog Sneak Peek!

I am so excited to finally share a sneak peek at our January catalog! This is one of my favorites to date and was shot in one of my favorite cities, Amsterdam. The book features a mixture of professional models and women our team cast on the streets of Amsterdam, and two important props: bicycles and flowers! Read More

Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!

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free-people-freja

December Catalog Sneak Peek!

Our December Catalog is a fresh escape from winter to the warmth of Greece… the white painted buildings and bluest of skies provided a stunning backdrop for model Mona Johannesson, shot by photographer Enric Galceran. Here’s a sneak peek!

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december-catalog

december-catalog

The catalog drops next week so look out for it online on Monday!

Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.

1920s

1920s

1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.

1950s

1950s

1950s

The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.

1970s

1970s

1970s

1970s

The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.

2000s

2000s

2000s

1920s

The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

Sneak Peek: Julia Stegner by Guy Aroch for Free People October

I’m so excited to give you a sneak peek of one of my favorite catalogs of this year! Photographer Guy Aroch has the magic touch… I love everything he does – and model Julia Stegner looks stunning in these perfect Fall looks.

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free-people-october

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The catalog drops on Tuesday. Stay tuned!

September Catalog Sneak Peek!

Looking through our September catalog you can feel Fall emanating from its pages.  Cozy knits and texture, plaid and lots of layers – all things that I can’t wait to wrap myself up in as the temperature drops.  Shot at a beautiful old mill in New Tripoli PA by Yelena Yemchuk, the book features models Bambi Northwood-Blyth and Martha Hunt. Here’s a sneak peek…I can almost smell the crisp chilly air and hear the crunch of leaves beneath my feet…

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free-people-september-catalog

free-people-september-catalog

free-people-september-catalog

free-people-september-catalog

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free-people-september-catalog

Guess who else makes a special appearance?!

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…Toby!!

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The September catalog drops Tuesday September 6th.

Behind the scenes photos by Thomas Northcut except last two, by Jemma.

july catalog sneak peek!

i have been eagerly awaiting this book since april when we went to austin to shoot it! it drops tuesday, but here are some behind the scenes photos i took during the shoot to hold you over :)

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free-people-july-catalog

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the july book was shot in austin, texas, by alexandra valenti and features models ashley smith, anastasia khodkina, jessica mau and our fave rockers, the happen-ins :) look for the entire catalog online and in the mail on tuesday!